Marketing Analytics Manager

2 Hours ago • 5 Years +

About the job

SummaryBy Outscal

Must have:
  • 5+ years of marketing analytics experience
  • Experience in the gaming industry
  • Excel expertise
  • Strong analytical skills
  • Excellent communication skills
  • Passion for games
  • Understanding of teamwork
Good to have:
  • Familiarity with performance marketing tools (Adjust, Appsflyer)
  • Experience with data analysis & visualization tools (SQL, Python, R, Looker)
  • Understanding of TV advertising campaign effectiveness
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We are looking for a Marketing Analytics Manager to join our team. As a Marketing Analytics Manager, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns. 

At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!

Responsibilities

    • Developing and implementing marketing analytics frameworks to measure campaign effectiveness
    • Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis 
    • Performing ad-hoc analyses to guide marketing decisions
    • Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
    • Working with external and internal data teams to enhance the attribution framework
    • Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets

Requirements

    • At least 5+ years of experience in marketing analytics, preferably within the gaming industry
    • Excel expertise is required
    • Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
    • Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
    • Strong analytical skills to make data-driven decisions
    • Excellent communication skills
    • Passion and interest in games
    • Understanding and appreciation of teamwork
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About The Company

Dream Games is a leading mobile gaming company with offices in Istanbul and London. Our objective is to combine technology and creativity to develop high-quality mobile games that will be played for years.

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

England, United Kingdom (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

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