Marketing Analytics Manager
Job Summary
Job Description
As a Marketing Analytics Manager at Dream Games, you will play a vital role in shaping marketing strategies through data-driven insights. You will collaborate with cross-functional teams, analyze user acquisition and campaign effectiveness, and provide strategic recommendations to enhance ROI. Key responsibilities include developing and implementing analytics frameworks, performing ad-hoc analyses, identifying conversion funnel opportunities, and working with data teams to improve attribution. This role requires strong analytical skills, communication abilities, and a passion for gaming.
Must have:
- 5+ years of marketing analytics experience
- Experience in the gaming industry
- Excel expertise
- Strong analytical skills
- Excellent communication skills
- Passion for games
- Understanding of teamwork
Good to have:
- Familiarity with performance marketing tools (Adjust, Appsflyer)
- Experience with data analysis & visualization tools (SQL, Python, R, Looker)
- Understanding of TV advertising campaign effectiveness
7 skills required
Job Details
We are looking for a Marketing Analytics Manager to join our team. As a Marketing Analytics Manager, you will play a crucial role in shaping our marketing strategies through data-driven insights and collaborating with cross-functional teams to provide insights to enhance user acquisition and the effectiveness of both performance and brand marketing campaigns.
At Dream Games, all team members have a genuine chance to contribute to the final product and have an impact on the company. If you want to be a team member of a fast-growing company, you might be the person we are looking for!
Responsibilities
- Developing and implementing marketing analytics frameworks to measure campaign effectiveness
- Working closely with Performance and Brand Marketing teams and providing strategic insights based on data analysis
- Performing ad-hoc analyses to guide marketing decisions
- Examining marketing performance and user conversion data funnel to identify opportunities to improve ROI
- Working with external and internal data teams to enhance the attribution framework
- Analyzing TV advertising campaign's effectiveness, assessing differences in performance across markets
Requirements
- At least 5+ years of experience in marketing analytics, preferably within the gaming industry
- Excel expertise is required
- Familiarity with performance marketing measurement tools, such as Adjust or Appsflyer, is a plus
- Experience using other data analysis and visualization tools such as SQL, Python, R, Looker, or similar software is a plus
- Strong analytical skills to make data-driven decisions
- Excellent communication skills
- Passion and interest in games
- Understanding and appreciation of teamwork
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About The Company
Dream Games is a leading mobile gaming company with offices in Istanbul and London. Our objective is to combine technology and creativity to develop high-quality mobile games that will be played for years.
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