Marketing Automation Specialist

Location Details: Remote, India

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings

Join Our Team...

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving outreach to those small business owners whose dreams are the backbone of the company. Take part in a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers’ success!

A primary function of this role is to provide automation platforms and infrastructure to build communication campaigns that enable us to reach our customers. This role transforms marketing requirements into batch or event-based automations across various communication channels. You will work closely with internal marketing groups and other technology teams to build processes, develop execution plans, coordinate campaigns utilizing our automation platform and databases, and optimize multi-channel plans. As a functional leader, you will also play a key role within the team in helping to establish, document, and evangelize standard methodologies and processes.

What you'll get to do...

• Translate business needs into scalable SFMC solutions while working within the Digital Marketing Operations team; align solutions with the tech roadmap and strategic direction
• Develop and deploy omni-channel marketing campaigns (Email, Web, CRM, SMS, WhatsApp) and ensure outbound accuracy via QA and data-level monitoring
• Collaborate with cross-functional teams to build segmentation/personalization strategies; provide mentorship to Email/Product Marketing with defined acceptance criteria
• Analyze marketing programs and business performance to extract insights; prototype solutions and sign off QA for seamless rollout into operations
• Improve operations through documentation/process improvements; drive standards/tools/methodologies; support production issues as on-call lead within SLA timelines

Your experience should include...

• 3+ years working with enterprise-level Marketing Automation platforms like Salesforce Marketing Cloud, with preferred certifications
• 1+ years building campaigns, A/B tests, and workflows using SFMC tools such as Automation Studio, Advertising Studio, and Journey Builder
• Experience in campaign marketing across coordinated channels like email, SMS, and web, preferably in enterprise environments
• Possess a proven grasp of customer data warehouses; analytical, diligent, and adept at swiftly diagnosing/troubleshooting issues
• Ability to rapidly adapt to new systems/processes, ensuring marketing technology is optimally brought to bear and optimized

You might also have...

• Experience with other top-tier marketing automation tools (e.g., Adobe, SAAS, Aprimo)
• Exposure to campaign QA, performance reporting, and deliverability monitoring practices
• Familiarity with CRM integrations and personalization tools supporting digital marketing
• Understanding of requirements for implementing and integrating marketing platforms
• Previous involvement in marketing technology transformations or platform upgrades

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy_

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.