Marketing Campaign Manager

1 Month ago • 7 Years + • Campaign Management

Job Summary

Job Description

Diligent is seeking a Marketing Campaign Manager to spearhead high-impact campaigns that drive growth and market positioning, particularly with AI innovations. The role involves leading integrated campaign strategy, planning, and execution for product launches and sales motions. Responsibilities include developing campaign frameworks, collaborating with cross-functional teams (product marketing, demand generation, content), and creating campaign assets like solution briefs and case studies. The manager will also optimize campaigns, ensure operational excellence, leverage market insights, and report on performance and ROI. This role requires a strategic and creative leader with a forward-thinking mindset for AI integration in marketing.
Must have:
  • 7+ years B2B marketing experience in integrated campaign development
  • Proficiency with AI tools and forward-thinking mindset
  • Ability to lead full-funnel campaigns globally
  • Experience building and scaling campaign frameworks
  • Strong collaboration with cross-functional teams
  • Deep understanding of enterprise buyer journey
  • Fluency with tools like Salesforce, Marketo, 6sense, Wrike
  • Exceptional writing and presentation skills
  • Strong organizational and project management skills
Good to have:
  • Experience in a matrixed global organization
  • Exposure to GRC industries or regulated verticals
  • Familiarity with account-based marketing (ABM)
Perks:
  • Flexible work environment
  • Global days of service
  • Comprehensive health benefits
  • Meeting-free days
  • Generous time off policy
  • Wellness programs

Job Details

About Us

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

 

Position Overview 

Diligent is looking for a Marketing Campaign Manager to lead high-impact campaigns that drive growth, accelerate adoption, and elevate our position in the market, especially as we bring AI-powered innovations to life. 

We’re looking for a strategic operator and creative leader—someone who has led product launches, built repeatable campaign frameworks, and partnered cross-functionally in a dynamic SaaS environment to bring integrated campaigns to life and align teams around a shared GTM vision. You’ll report to the Director of Solutions Marketing and work closely with product marketing, demand generation, field marketing, and content teams to drive coordinated go-to-market execution. 

If you thrive in high-growth environments, take initiative, and are excited to shape how cutting-edge AI solutions show up in market, we want to hear from you. 

Key Responsibilities 

  • Lead Integrated Campaigns: Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions - with a strong focus on AI-powered innovation. 
  • Campaign Development: Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes. 
  • Cross-Functional Partnership: Collaborate closely with product marketing, field & events marketing, digital, content, and sales to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey. 
  • Go-to-Market Content Creation: Build campaign-ready assets that support full-funnel execution and enable field activation—ranging from solution briefs, customer case studies, and pitch decks to website copy, video scripts, and sales outreach sequences.  
  • Optimize & Scale: Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars. 
  • Operational Excellence: Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market across teams and regions. 
  • Audience & Market Insights: Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas. 
  • Performance Reporting & ROI: Deliver clear, data-driven reporting on campaign results—including pipeline impact, engagement metrics, and ROI—to inform stakeholders and guide future investment decisions. 

 

Required Experience & Skills 

  • 7+ years of B2B marketing experience with a strong focus on integrated campaign development and execution—ideally within SaaS or enterprise technology. 
  • Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization. 
  • Proven ability to lead full-funnel campaigns across global markets, diverse personas, and multi-channel execution. 
  • Demonstrated success building and scaling campaign frameworks aligned to business goals. 
  • Strong collaboration skills and cross-functional experience working with product marketing, sales, demand generation, and content teams. 
  • Deep understanding of the enterprise buyer journey and how to map messaging and tactics across personas, industries, and regions. 
  • Fluency with tools like Salesforce, Marketo, 6sense, Wrike, and other enterprise platforms. 
  • Exceptional writing, storytelling, and presentation skills—with the ability to translate complex solutions into compelling narratives. 
  • Strong organizational skills and project management abilities with high attention to detail. 

Preferred Experience & Skills 

  • Experience working in a matrixed global organization, collaborating across geographies and departments. 
  • Exposure to governance, risk, or compliance industries or regulated verticals such as financial services, healthcare, or energy. 
  • Familiarity with account-based marketing (ABM) and customer segmentation strategies.  
  • Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment.

 

 

U.S pay range

$135,000 - $171,000 CAD

What Diligent Offers You 

  • Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
  • We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
  • We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
  • Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C.,  London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.   To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.

 

We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.

To all recruitment agencies: Diligent does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Diligent employees or any other organization location. Diligent is not responsible for any fees related to unsolicited resumes.

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Bengaluru, Karnataka, India (Hybrid)

Bengaluru, Karnataka, India (Hybrid)

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New York, United States (Hybrid)

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