Marketing Communications Analyst
Job Summary
Job Description
9 skills required
Job Details
Key Responsibilities
- Data Analysis: Analyze user behavior and communication impact using MSTR/Excel, SQL, and Marketing Automation Tools, while developing reports and dashboards to identify key trends and actionable insights.
- Communication Strategy: Collaborate with teams cross functionally to develop and execute data-driven, multi-channel communication strategies, optimizing campaigns through A/B testing and performance analysis.
- Reporting & Insights: Present clear, actionable insights by translating communication data for stakeholders, while optimizing messaging through A/B testing and data-driven recommendations to improve campaign effectiveness.
- Technical Expertise: Proficient in Jira, SQL, Excel, and Marketing Automation, with the ability to extract and analyze data while translating insights into compelling narratives for business decisions.
Experience and Qualifications
- You have a degree in Statistics, Economics, or Data Science.
- You have 2+ years of data analysis or marketing analytics experience, ideally in gaming or entertainment.
- You're Proficient in MSTR/Excel, have strong SQL skills, and are experienced with data visualization tools (e.g., Tableau, Power BI).
- If you're a data-savvy professional eager to drive success in real-money gaming, that would be a great plus.
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About The Company
We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.
We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.
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