Marketing Country Planning - DACH & France

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Context 

The EMEA Country Planning function, within the EMEA Regional Marketing team, plays a pivotal role in connecting the countries it represents (France, Germany, Austria, and Switzerland) with the broader business. The Country Planning function possesses an in-depth understanding of the content slate originating from its designated markets. This knowledge allows them to effectively showcase and promote these titles at a global level. The Manager, in this context, will be responsible for supporting the socialization and export of both acquired and commissioned titles and campaigns. They will work closely with local Marketing teams and external studio partners, acting as a liaison to ensure seamless coordination and maximize the reach and impact of these projects.

Team Structure

The EMEA Country Planning  role - based in our Paris office - reports into the Senior Manager, Country Planning.

Key Qualifications:

• Provide data and insights to influence title support decisions, country strategies, and resource allocation.

• Lead the exporting of campaigns by providing strategic insights to markets outside of the home territory.

• Act as a liaison between the home territory and all supporting markets throughout campaign development.

• Develop and track reactive performance for the local slate (acquired or commissioned titles)..

• Act as a key point of contact for global and/or regional cross-functional partners, such as Consumer Products and Experiences.

• Provide insights into marketing infrastructure initiatives, including new metrics, tools, and dashboards.

• Scale successful country-specific initiatives to relevant markets within the region, as relevant and outside of title-specific initiatives.

• Help local teams navigate different areas of the organization and connect them with key partners outside of their area of impact and knowledge.

• Promote long term planning, visibility on country/title support needs and strategize fulfillment solutions.

• Elevate relevant discussion points to other country pods and scale initiatives across the region.

Candidate Profile:

• 10+ years of experience in marketing 

• Deep understanding of creative campaigns lifecycle, from initial concept through to launch.

• Ability to interact effectively with senior business leaders, showcasing excellent communication skills and executive presence.

• Exceptional creative problem-solving abilities, with the capacity to rapidly assess new information and propose optimal business solutions.

• Openness to feedback and actively seeks out diverse perspectives from stakeholders.

• Comfortable working in ambiguous situations, independently setting goals and desired outcomes that align with broader business strategy.

• Thrives in fast-paced, high-pressure environments and possesses intellectual curiosity and sound judgment in uncertain situations.

• International experience and innate interest in different cultures. Exhibits global IQ and ability to adapt to different cultures and ways of working 

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We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.