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Marketing Data Analyst | Analyste de Données Marketing

Behaviour Interactive

Quebec, Canada (Hybrid)

Marketing Data Analyst | Analyste de Données Marketing

1 Week ago • 3 Years +

About the job

Summary_{By Outscal}

This role requires a Marketing Data Analyst with 3+ years of experience in analyzing sales, web, and in-game data to assess game performance and marketing campaign effectiveness. Proficiency in Excel, strong analytical skills, and excellent communication are essential. Experience with data visualization tools like Power BI and SQL is a plus. The position offers the opportunity to contribute to the growth of a leading video game development company.

Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight. Join us and be a part of the future of interactive entertainment!

At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law.

As a Marketing Data Analyst supporting the Marketing Finance and Analytics team at Behavior, you will play a key role in managing, analyzing, and tracking sales, web and in-game data to assess the performance of game titles and marketing campaigns. By providing actionable insights, you'll help drive strategic decision-making.

In this role, you'll collaborate with cross-functional teams, ensuring that data is accurately collected, reported, and analyzed to fuel business growth. You'll be part of a newly consolidated, collaborative team dedicated to delivering data-driven insights that enhance marketing and financial outcomes.

In this role, you will:

Manage and analyze sales data to report on the performance of marketing campaigns and game titles.
Develop and optimize data collection methods, reporting processes, and collaborate with cross functional teams (marketing, player insight, product and finance).
Analyze business, financial, in-game, and web data to create financial models that inform decision-making and strategy development.
Assess marketing campaign performance and provide recommendations for optimization.
Track and report on marketing costs, helping marketing directors and brand managers manage budgets effectively.
Develop and maintain dashboards for digital marketing data and provide ad-hoc reports as needed.
Train and support teams in using data tools to enhance reporting and ensure data governance.

What we're looking for:

3 years of experience in data analytics or marketing/finance analytics.
Proficiency in Excel (essential).
Ability to synthesize deep data-driven analyses.
Eagerness to learn and ability to perform data manipulations autonomously.
Interest in marketing, finance, and data.
Excellent communication skills in French and English.

Nice to have:

Experience with data visualization tools like Power BI.
Familiarity with programming languages, primarily SQL.
Experience with ad network platforms (Google, Meta, etc.)
Interest or experience in the video game industry.

En tant qu'Analyste de données marketing au sein de l'équipe Finance et analyse marketing de Behaviour, vous jouerez un rôle clé dans la gestion, l'analyse et le suivi des données de vente, Web et en jeu, pour évaluer les performances des jeux et des campagnes marketing. En fournissant des informations exploitables, vous contribuerez à la prise de décisions stratégiques.

Dans ce rôle, vous collaborerez avec des équipes pluridisciplinaires, en veillant à ce que les données soient collectées, rapportées et analysées avec précision pour participer à la croissance de l'entreprise. Vous ferez partie d'une équipe collaborative nouvellement constituée et dédiée à fournir des informations basées sur les données, avec pour but d’améliorer les résultats marketing et financiers.

Prêt·e à plonger dans le monde du développement de jeux vidéo à la pointe de la technologie ? Basé à Montréal, Behaviour Interactif est un acteur majeur de l’industrie du jeu, créant des expériences inoubliables sur PC, console et mobile. On est un studio indépendant dynamique avec plus de 1200 employés passionnés, et on a des studios à Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) et au Royaume-Uni (Behaviour UK–North & South). On se concentre sur deux grands axes : les Services et les Jeux Originaux. Notre équipe Services collabore avec des géants du jeu et du divertissement comme Disney, Sony, Activision et Nintendo, en offrant un développement sur commande de premier choix et en innovant dans le divertissement immersif en lieu fixe (LBE). Pendant ce temps, notre unité Jeux Originaux repousse les limites de notre créativité avec nos IPs emblématiques, comme le fameux Dead by Daylight. Rejoins-nous et fais partie de l'avenir du divertissement interactif !

Chez Behaviour Interactif, on croit en l’équité des chances pour tout le monde et on célèbre la diversité des personnes, des perspectives et des idées. C’est donc important pour nous de travailler avec des talents qui proviennent de tous les horizons, et ce, indépendamment de leur âge, sexe, ethnicité, couleur, origine ethnique ou nationale, religion, orientation sexuelle, identité de genre, statut familial, handicap ou toute autre caractéristique protégée par les lois applicables.

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About The Company

Behaviour Interactive

106 Active Jobs

Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 50 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects, including the highly anticipated base building and raiding title Meet Your Maker™. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North and Behaviour UK – South) and in Rotterdam (Behaviour Rotterdam). For more information, visit www.bhvr.com.