Marketing Data Analyst

4 Months ago • 3 Years + • Data Analyst

Job Summary

Job Description

Murka seeks a Marketing Data Analyst to analyze large marketing datasets from various sources, identifying trends and optimization opportunities. Responsibilities include conducting in-depth analyses of ad impressions and in-game behavior, monitoring campaign performance, creating insightful reports and dashboards, collaborating with cross-functional teams to define KPIs and develop data-driven strategies, assisting in predictive modeling, and staying current with industry trends. The ideal candidate will possess a Bachelor's or Master's degree in a relevant field, at least 3 years of data analysis experience (preferably in gaming or mobile apps), strong SQL, Excel, and data visualization skills (Tableau or Power BI), and excellent communication abilities.
Must have:
  • Analyze large marketing datasets
  • Monitor campaign performance & ROI
  • Create reports and dashboards
  • Proficient in SQL, Excel, Tableau/Power BI
  • 3+ years data analysis experience
  • Excellent communication skills
Good to have:
  • Python/R experience
  • Experience with A/B testing
  • Predictive modeling skills

Job Details

Job Description

Murka is looking for a Marketing Data Analyst for the team that develops social casino games.

Responsibilities

  • Analyze and interpret large sets of marketing data from various sources to identify trends, patterns, and opportunities for optimization.
  • Conduct an extensive analysis, covering all available data from ad impressions to users' in-game behavior.
  • Monitor and track the performance of marketing campaigns, utilizing data to adjust strategies and maximize return on investment (ROI).
  • Create comprehensive and visually appealing reports and dashboards to communicate insights effectively to stakeholders at all levels of the organization.
  • Collaborate with cross-functional teams including marketing, game development, and business intelligence to define key performance indicators (KPIs) and develop data-driven strategies.
  • Assist in developing predictive models to forecast user behavior, identify potential risks, and guide strategic decision-making.
  • Stay updated with industry trends, best practices, and emerging technologies in data analysis and gaming to continually improve the effectiveness of marketing initiatives.

Requirements

  • Bachelor's or Master's degree in Marketing, Statistics, Mathematics, Computer Science, or a related field.
  • At least 3 years of experience as a Data Analyst, preferably in the gaming or mobile app industry.
  • Familiarity with mobile gaming metrics and industry-specific KPIs.
  • Highly proficient in SQL, Excel, and data visualization tools such as Tableau, or Power BI
  • Hands-on experience with Python and/or R will be a plus
  • Strong proficiency in data manipulation, analysis, and visualization
  • Solid understanding of statistical concepts and experience with A/B testing methodologies.
  • Excellent communication skills to convey complex data insights to both technical and non-technical stakeholders.
  • A detail-oriented mindset with the ability to work independently and in a team-oriented environment.
  • Excellent English communication and presentation skills
  • Passion for gaming and a deep interest in understanding player behavior and preferences.

Similar Jobs

LeoVegas - Senior Business Analyst

LeoVegas

Sliema, Malta (Hybrid)
2 Months ago
Highspot - Principal Engineer, Interact Analytics Experiences (Platform/Full-Stack/In-App)

Highspot

Seattle, Washington, United States (Hybrid)
1 Month ago
WebFX - Marketing Designer

WebFX

(Remote)
6 Months ago
Lionbridge Games - Data Engineer I

Lionbridge Games

Mexico City, Mexico City, Mexico (On-Site)
3 Months ago
Sporty Group - Product Data Analyst

Sporty Group

(Remote)
10 Months ago
Riot Games - Principal Analytics Engineer - Product Insights

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
Patreon - Senior Data Scientist

Patreon

San Francisco, California, United States (Hybrid)
2 Months ago
Zinrelo - Data Scientist

Zinrelo

Pune, Maharashtra, India (Hybrid)
7 Months ago
Aristocrat Gaming - Senior Manager, Enterprise Data Platforms

Aristocrat Gaming

Noida, Uttar Pradesh, India (Hybrid)
2 Months ago
Tap nation  - Product Manager Data Platform

Tap nation

United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Side - Data Analyst (Game Economy Focus)

Side

Auckland, Auckland, New Zealand (On-Site)
2 Weeks ago
EVitamin Business Consulting   - 3D Artist

EVitamin Business Consulting

Indore, Madhya Pradesh, India (On-Site)
12 Months ago
Zazz - Data Engineer

Zazz

(Remote)
4 Months ago
extreme network - STAFF UI ENGINEER

extreme network

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
EVitamin Business Consulting   - 3D Artist

EVitamin Business Consulting

Pune, Maharashtra, India (On-Site)
11 Months ago
The New York Times - Sr. People Analyst

The New York Times

Brazil (Remote)
2 Weeks ago
Netomi - Business Intelligence Specialist

Netomi

Gurugram, India (Remote)
1 Week ago
PwC - Assurance Associate

PwC

Port Of Spain, Port Of Spain Corporation, Trinidad And Tobago (On-Site)
5 Months ago
Demandbase - Senior Product Designer

Demandbase

San Francisco, California, United States (Remote)
2 Weeks ago
Interim Deal | Matchmaker for interim professionals - UX Designer

Interim Deal | Matchmaker for interim professionals

Datta, Haryana, India (On-Site)
8 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Poland

endava - Senior Frontend Developer (VueJS)

endava

Gdańsk, Pomeranian Voivodeship, Poland (On-Site)
1 Week ago
Haleon - Systems Engineer QMS

Haleon

Poznań, Greater Poland Voivodeship, Poland (Hybrid)
1 Month ago
Aristocrat - QA Manual Engineer

Aristocrat

Warsaw, Masovian Voivodeship, Poland (Hybrid)
4 Days ago
Netflix - Security Engineering, Security Incident Response

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
Playtika - Games R&D-Flutter Client Developer

Playtika

Poland (On-Site)
5 Months ago
Capco - Business Analyst – Counterparty Credit Risk

Capco

Poland (Hybrid)
3 Weeks ago
Adtran - Senior Software Engineer (C/C++)

Adtran

Gdynia, Pomeranian Voivodeship, Poland (Hybrid)
2 Days ago
Playtika - Server Technical Lead

Playtika

Poland (Hybrid)
6 Months ago
Immersion Labs - Junior Prompt Engineer

Immersion Labs

Warsaw, Masovian Voivodeship, Poland (Hybrid)
3 Months ago
WebTech Corporation - Industrial Project Manager

WebTech Corporation

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

supercell - Data Engineer, Marketing Data

supercell

Helsinki, Uusimaa, Finland (On-Site)
7 Months ago
Anavation - Data Architect SME

Anavation

Huntsville, Alabama, United States (Remote)
1 Month ago
The Walt Disney Company - Data Governance Engineer

The Walt Disney Company

New York, New York, United States (On-Site)
3 Months ago
Embark Studios - Product Manager - Games

Embark Studios

Stockholm, Stockholm County, Sweden (On-Site)
6 Months ago
Daybreak Game Company LLC - Business Intelligence Engineer

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
3 Months ago
The Walt Disney Company - Senior Product Manager II - Data

The Walt Disney Company

Santa Monica, California, United States (On-Site)
4 Months ago
playrix  - Senior Data Analyst (Attribution)

playrix

Montenegro (Remote)
7 Months ago
Sawhorse Productions - Data Analyst

Sawhorse Productions

Los Angeles, California, United States (Remote)
2 Months ago
Trendyol - Senior Business Analyst (Data Science - Business)

Trendyol

Istanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
Aristocrat Gaming - Director of Advanced Insights

Aristocrat Gaming

Las Vegas, Nevada, United States (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:

• Top Publishers Award of App Annie’s 2021

• EGR Global North America Awards 2021

• Top 15 Social Casino Game Publishers by EKG

In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

Murka Games brings fun and joy to 5 million monthly players in more than 200 countries worldwide.

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.

View All Jobs

Get notified when new jobs are added by MURKA

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug