Marketing Data Analyst

6 Months ago • 3 Years + • Data Analysis

Job Summary

Job Description

Murka seeks a Marketing Data Analyst to analyze large marketing datasets from various sources, identifying trends and optimization opportunities. Responsibilities include conducting in-depth analyses of ad impressions and in-game behavior, monitoring campaign performance, creating insightful reports and dashboards, collaborating with cross-functional teams to define KPIs and develop data-driven strategies, assisting in predictive modeling, and staying current with industry trends. The ideal candidate will possess a Bachelor's or Master's degree in a relevant field, at least 3 years of data analysis experience (preferably in gaming or mobile apps), strong SQL, Excel, and data visualization skills (Tableau or Power BI), and excellent communication abilities.
Must have:
  • Analyze large marketing datasets
  • Monitor campaign performance & ROI
  • Create reports and dashboards
  • Proficient in SQL, Excel, Tableau/Power BI
  • 3+ years data analysis experience
  • Excellent communication skills
Good to have:
  • Python/R experience
  • Experience with A/B testing
  • Predictive modeling skills

Job Details

Job Description

Murka is looking for a Marketing Data Analyst for the team that develops social casino games.

Responsibilities

  • Analyze and interpret large sets of marketing data from various sources to identify trends, patterns, and opportunities for optimization.
  • Conduct an extensive analysis, covering all available data from ad impressions to users' in-game behavior.
  • Monitor and track the performance of marketing campaigns, utilizing data to adjust strategies and maximize return on investment (ROI).
  • Create comprehensive and visually appealing reports and dashboards to communicate insights effectively to stakeholders at all levels of the organization.
  • Collaborate with cross-functional teams including marketing, game development, and business intelligence to define key performance indicators (KPIs) and develop data-driven strategies.
  • Assist in developing predictive models to forecast user behavior, identify potential risks, and guide strategic decision-making.
  • Stay updated with industry trends, best practices, and emerging technologies in data analysis and gaming to continually improve the effectiveness of marketing initiatives.

Requirements

  • Bachelor's or Master's degree in Marketing, Statistics, Mathematics, Computer Science, or a related field.
  • At least 3 years of experience as a Data Analyst, preferably in the gaming or mobile app industry.
  • Familiarity with mobile gaming metrics and industry-specific KPIs.
  • Highly proficient in SQL, Excel, and data visualization tools such as Tableau, or Power BI
  • Hands-on experience with Python and/or R will be a plus
  • Strong proficiency in data manipulation, analysis, and visualization
  • Solid understanding of statistical concepts and experience with A/B testing methodologies.
  • Excellent communication skills to convey complex data insights to both technical and non-technical stakeholders.
  • A detail-oriented mindset with the ability to work independently and in a team-oriented environment.
  • Excellent English communication and presentation skills
  • Passion for gaming and a deep interest in understanding player behavior and preferences.

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About The Company

Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:

• Top Publishers Award of App Annie’s 2021

• EGR Global North America Awards 2021

• Top 15 Social Casino Game Publishers by EKG

In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

Murka Games brings fun and joy to 5 million monthly players in more than 200 countries worldwide.

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.

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