Marketing Data Analyst

2 Months ago • 2 Years + • Data Analyst • Marketing

Job Summary

Job Description

The Marketing Data Analyst at Plarium will be a key player in optimizing user acquisition strategies across multiple games. Responsibilities include analyzing player performance KPIs, supporting marketing teams with analytical needs, establishing success metrics, designing reports using the in-house BI system (e.g., LTV, ROI forecasting), conducting ad-hoc analyses, and collaborating with game analysis teams to enhance player retention. The role requires expertise in SQL, data visualization tools, and statistical modeling, along with a deep understanding of online marketing metrics and user acquisition KPIs. The analyst will work with tens of millions of dollars in marketing budgets, making data-driven decisions to improve player acquisition efficiency and effectiveness.
Must have:
  • Data analysis & storytelling
  • Online marketing metrics expertise
  • SQL proficiency, large dataset querying
  • Excellent Excel/Google Sheets skills
  • Data visualization tools (Qlik Sense, Looker)
  • Statistical significance models
Good to have:
  • Marketing metrics of user funnel
  • User acquisition KPIs
Perks:
  • Ergonomic workspace
  • On-site gym, yoga, music room
  • 5-star breakfast, coffee, salads
  • Full health insurance
  • Learning & training programs
  • Happy hours, team events

Job Details

The Business Performance department at Plarium is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a data analyst for our Marketing Analytics team. The scope of responsibility of this team includes budget optimization for user acquisition for our games at the scope of tens of million dollars per game, analyses of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and a lot more. Our goal is making sure Plarium brings the best and most relevant players to its games in the most efficient and effective way.

Responsibilities

  • Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
  • Daily support of ongoing analytical needs of the marketing department managers & teams
  • Establish and monitor success metrics that measure and explain the impact of the marketing activities
  • Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
  • Run ad-hoc and in-depth analyses of the different Marketing activities and trends
  • Support decision making based on data
  • Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games

What we expect

  • B.A/BSc in a highly quantitative field such as mathematics industrial engineering economics statistics or equivalent academic knowledge
  • At least 2 years of hands-on data analysis and story-telling experience
  • Proven experience with measuring online success and identifying optimization opportunities
  • Excellent understanding of online marketing metrics
  • High proficiency in SQL with demonstrated experience in querying large complex datasets
  • Strong Excel / Google Sheets skills
  • Experience with data visualization tools such as Qlik Sense and Looker
  • A solid grasp of statistical significance models and tools

Desired

  • Marketing metrics of user funnel, user acquisition KPI’s

What we offer

A Workplace Designed for Your Well-Being - Comfortable Environment: Ergonomic chairs and desks to support your health. Beautifully designed spaces that inspire creativity. - On-Site Amenities: Gym, yoga room, and music room for relaxation and rejuvenation. - Delicious Perks: 5-star breakfast to kickstart your day. Freshly made coffee, shakes, and afternoon salads by our in-house barista. - Health & Wellness: Full health insurance coverage for your peace of mind. - Growth Opportunities: Learning and training programs to enhance your personal and professional skills. - Vibrant Culture: Happy hours, team events, and plenty of opportunities to connect with colleagues. Join us and experience a workplace where your well-being, growth, and enjoyment come first!

Similar Jobs

Google - Data Scientist, Product, Sustainability

Google

Mountain View, California, United States (On-Site)
2 Weeks ago
GoTo Group - Operations & Data Intern

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
5 Months ago
Triple Dot Studios - ASO Manager

Triple Dot Studios

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Day ago
N-iX - Senior Data Engineer

N-iX

Ukraine (Remote)
2 Months ago
Postman - Software Engineer, Integrations

Postman

San Francisco, California, United States (Hybrid)
1 Day ago
Yodo1 - Data Engineer

Yodo1

(Remote)
7 Months ago
Activision - Senior Analytics Engineer

Activision

Santa Monica, California, United States (On-Site)
1 Month ago
Tencent - Data Science Intern (ML/AI)

Tencent

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
WebMD - Data Analyst

WebMD

Baden-Württemberg, Germany (Remote)
1 Month ago
RoofStack - Data Architect

RoofStack

İstanbul, İstanbul, Türkiye (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Account Executive, Google Cloud

Google

Dublin, County Dublin, Ireland (On-Site)
2 Weeks ago
Shyft Labs - Manager Data Engineer

Shyft Labs

Noida, Uttar Pradesh, India (Hybrid)
1 Month ago
Miniclip - Product Analyst

Miniclip

Lisbon, Lisbon, Portugal (Hybrid)
1 Day ago
Azra Games - Senior Backend (Data) Engineer

Azra Games

Sacramento, California, United States (Hybrid)
3 Weeks ago
Warner Bros Games - Senior Manager, Analytics Engineering

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
3 Months ago
Metacore - Analytics Engineer

Metacore

Helsinki, Uusimaa, Finland (Hybrid)
2 Months ago
Diligent - Product Manager (Dashboard & Visualisations)

Diligent

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Crunchyroll - Senior Data Analyst

Crunchyroll

Hyderabad, Telangana, India (On-Site)
1 Month ago
quience - Senior Data Analyst - Storefront

quience

Palo Alto, California, United States (Hybrid)
1 Day ago
The Walt Disney Company - Manager, Content Analytics

The Walt Disney Company

Buenos Aires, Buenos Aires, Argentina (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Herzliya, Tel Aviv District, Israel

Boomi - Principal User Experience Designer

Boomi

Ramat Gan, Tel Aviv District, Israel (Hybrid)
1 Day ago
NVIDIA - Hardware Board Design Manager, IC Product

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
3 Months ago
NVIDIA - Senior Product Manager - SONiC

NVIDIA

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
2 Months ago
Varonis  - Salesforce Project Manager

Varonis

Herzliya, Tel Aviv District, Israel (Hybrid)
1 Month ago
The Walt Disney Company - RSM Intern

The Walt Disney Company

Ramat Gan, Tel Aviv District, Israel (On-Site)
1 Week ago
Varonis Internal - MDR Team Lead

Varonis Internal

Herzliya, Tel Aviv District, Israel (Hybrid)
2 Weeks ago
Google - Software Engineer II, Filestore Control Plane

Google

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Week ago
NVIDIA - Senior Networking Electrical Validation Engineer

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
4 Weeks ago
NVIDIA - Senior Analog Layout Design Engineer

NVIDIA

Yokne'am Illit, North District, Israel (On-Site)
1 Month ago
BigID - Software Engineer Team Lead

BigID

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

Google - Senior Product Data Scientist, Google Education

Google

Mexico City, Mexico City, Mexico (On-Site)
2 Days ago
Jam City - Product Manager

Jam City

Buenos Aires, Buenos Aires, Argentina (On-Site)
8 Months ago
Google - Data Engineer Specialist

Google

Dublin, County Dublin, Ireland (On-Site)
2 Days ago
Google - Staff Data Scientist, Applied Research, Search Platforms

Google

Cambridge, Massachusetts, United States (On-Site)
2 Weeks ago
Trendyol - Data Analyst (Data Science)

Trendyol

İstanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
Great Learning - Data Scientist

Great Learning

Bengaluru, Karnataka, India (On-Site)
7 Months ago
Nagarro - Staff Consultant, Business Analyst

Nagarro

India (Remote)
6 Months ago
WebMD - Data Analyst (m/w/d)

WebMD

Konstanz, Baden-Württemberg, Germany (Remote)
6 Months ago
Zen consultancy - Data science interns

Zen consultancy

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Warner Bros Games - Senior Manager, Analytics Engineering

Warner Bros Games

(Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Founded in 2009, Plarium Global Ltd. is dedicated to creating the best mobile and social experience for hardcore and casual gamers worldwide. With over 435 million registered users, we're proud to be consistently ranked among Facebook’s top game developers.

Plarium employs more than 1,300 individuals, and is headquartered in Israel with eight offices and development studios across Europe and the United States. Our games are available on iOS, Android, and PC. They are also available through Plarium Play, our optimized game launcher for PC and Mac players.
Plarium was acquired by Aristocrat in October 2017 and operates as a wholly owned subsidiary.

Our players constantly challenge us to improve our games in ways we never envisioned. They've built global communities, forged new friendships, and done more than just “play” our games – they've brought them to life.

Lviv, Lviv Oblast, Ukraine (Hybrid)

Lviv, Lviv Oblast, Ukraine (On-Site)

Lviv, Lviv Oblast, Ukraine (Remote)

Kyiv, Kyiv City, Ukraine (Remote)

Herzliya, Tel Aviv District, Israel (On-Site)

Kyiv, Kyiv City, Ukraine (Remote)

Herzliya, Tel Aviv District, Israel (On-Site)

Kyiv, Kyiv City, Ukraine (Remote)

Helsinki, Uusimaa, Finland (Hybrid)

Lviv, Lviv Oblast, Ukraine (Remote)

View All Jobs

Get notified when new jobs are added by Plarium

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug