Marketing Data Analyst
Job Summary
Job Description
The Marketing Data Analyst at Plarium will be a key player in optimizing user acquisition strategies across multiple games. Responsibilities include analyzing player performance KPIs, supporting marketing teams with analytical needs, establishing success metrics, designing reports using the in-house BI system (e.g., LTV, ROI forecasting), conducting ad-hoc analyses, and collaborating with game analysis teams to enhance player retention. The role requires expertise in SQL, data visualization tools, and statistical modeling, along with a deep understanding of online marketing metrics and user acquisition KPIs. The analyst will work with tens of millions of dollars in marketing budgets, making data-driven decisions to improve player acquisition efficiency and effectiveness.
Must have:
- Data analysis & storytelling
- Online marketing metrics expertise
- SQL proficiency, large dataset querying
- Excellent Excel/Google Sheets skills
- Data visualization tools (Qlik Sense, Looker)
- Statistical significance models
Good to have:
- Marketing metrics of user funnel
- User acquisition KPIs
Perks:
- Ergonomic workspace
- On-site gym, yoga, music room
- 5-star breakfast, coffee, salads
- Full health insurance
- Learning & training programs
- Happy hours, team events
8 skills required
Job Details
The Business Performance department at Plarium is in charge of all the analytical aspects of our game operations and strategic planning: From game design, to user acquisition, player behavior, live-ops, and game optimization (such as monetization, retention, etc). We are looking for a data analyst for our Marketing Analytics team. The scope of responsibility of this team includes budget optimization for user acquisition for our games at the scope of tens of million dollars per game, analyses of game profitability and long term potential, analysis of the players behavior, player game funnel and reaction to new game features and offers, and a lot more. Our goal is making sure Plarium brings the best and most relevant players to its games in the most efficient and effective way.
Responsibilities
- Be a focal point for anything related to new players performance and KPIs across our range of games, strategic planning, user segmentation, tests and growth opportunities identification
- Daily support of ongoing analytical needs of the marketing department managers & teams
- Establish and monitor success metrics that measure and explain the impact of the marketing activities
- Design and initiate new features and reports to monitor & give insights on the marketing activity, using the marketing in-house BI system (for example, LTV, ROI forecasting, automatic rules)
- Run ad-hoc and in-depth analyses of the different Marketing activities and trends
- Support decision making based on data
- Collaborate with the game analysis team and the game studios to monitor and optimize our players experience, maximizing their retention in our games
What we expect
- B.A/BSc in a highly quantitative field such as mathematics industrial engineering economics statistics or equivalent academic knowledge
- At least 2 years of hands-on data analysis and story-telling experience
- Proven experience with measuring online success and identifying optimization opportunities
- Excellent understanding of online marketing metrics
- High proficiency in SQL with demonstrated experience in querying large complex datasets
- Strong Excel / Google Sheets skills
- Experience with data visualization tools such as Qlik Sense and Looker
- A solid grasp of statistical significance models and tools
Desired
- Marketing metrics of user funnel, user acquisition KPI’s
What we offer
A Workplace Designed for Your Well-Being - Comfortable Environment: Ergonomic chairs and desks to support your health. Beautifully designed spaces that inspire creativity. - On-Site Amenities: Gym, yoga room, and music room for relaxation and rejuvenation. - Delicious Perks: 5-star breakfast to kickstart your day. Freshly made coffee, shakes, and afternoon salads by our in-house barista. - Health & Wellness: Full health insurance coverage for your peace of mind. - Growth Opportunities: Learning and training programs to enhance your personal and professional skills. - Vibrant Culture: Happy hours, team events, and plenty of opportunities to connect with colleagues. Join us and experience a workplace where your well-being, growth, and enjoyment come first!
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