Marketing Data Analyst, Global Partnerships

1 Day ago • 2-4 Years • Marketing • $96,000 PA - $138,000 PA

Job Summary

Job Description

As a Marketing Data Analyst, you will be responsible for analyzing marketing channel performance to optimize growth strategies. You will lead campaign experimentation and incrementality analyses to measure the business impact of marketing efforts and inform future investments. You will also develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into campaign performance. Further responsibilities include developing an understanding of customer user journeys and collaborating across various teams to drive incremental business impact. The role focuses on growing new and existing publishers through data-driven marketing strategies, ensuring a thriving, ad-supported internet.
Must have:
  • Bachelor's degree or equivalent experience
  • 2+ years in BI/Data Analytics
  • 2+ years in SQL & Data Visualization
  • Analyze marketing performance & optimize strategies
  • Lead campaign experimentation & incrementality analysis
Good to have:
  • Data warehousing/modeling
  • Big data technologies (Hadoop, Spark, Python, R)
  • Translating business needs to BI solutions
  • Explaining technical analysis to stakeholders
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 2 years of experience in Business Intelligence or Data Analytics.
  • 2 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).

Preferred qualifications:

  • Experience with data warehousing or data modeling concepts.
  • Experience with big data technologies (e.g., Hadoop, Spark, Python, or R).
  • Experience with translating business requirements to BI solutions.
  • Experience with explaining technical analysis to stakeholders.

About the job

Google’s Global Partnerships team powers extraordinary user experiences through partnerships that solve users’ needs, advance our partners’ goals, and further Google’s mission. Our team provides meaningful solutions — from helping publishers and developers grow their businesses through monetization solutions, to helping our long-term partners anticipate and navigate change in a way that delivers economic and reputational value. We build and distribute products through partnerships across a multitude of product areas. We collaborate across Google, ensuring a coordinated approach when engaging with our most complex and strategic partners.

The Google Partners, Sellside Monetization team's mission is to fund the world's information by enabling online publishers, app developers, and media buyers to grow their businesses using our portfolio of products (AdSense, AdMob, and Ad Manager). We provide innovative, industry-leading online advertising solutions for our partners, by enriching an open and healthy advertising ecosystem, developing trusted products our partners can rely on, and exceeding their expectations to strengthen long-term relationships.

As a Marketing Data Analyst, you'll power the future of our publisher marketing by empowering partners to maximize content business growth and ensure a thriving, ad-supported open internet. This role sits within the Sellside Marketing team in Global Partnerships and is focused on growing new and existing publishers through proven marketing strategies and innovative testing. You will collaborate with marketing, sales, product, and legal to drive performance marketing strategies, provide valuable customer insights, and leverage data to drive growth marketing impact.The US base salary range for this full-time position is $96,000-$138,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Analyze marketing channel performance to optimize growth strategies across key scaled channels, such as email, events, social media, websites, etc., and identify new opportunities via data-driven recommendations.
  • Lead campaign experimentation and incrementality analyses to measure business impact of marketing efforts and inform future investments to maximize the impact of marketing spend.
  • Develop and maintain data pipelines, dashboards, and infrastructure to automate marketing operations and provide insight into campaign performance.
  • Develop an understanding of customer user journeys through research and data analysis to provide actionable insights for our marketing programs.
  • Collaborate across Marketing, Product, Legal, and Sales teams on a variety of analytical workstreams to drive incremental impact on the overall business.

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