Marketing Executive
Job Summary
Job Description
The Marketing Executive at Bushiroad International Pte. Ltd. will manage and update social media and the company website. Responsibilities include copywriting for various platforms, brainstorming promotional plans, preparing press releases, managing community outreach (including YouTuber collaborations), and overseeing digital promotions (Google Ads, Facebook Ads). Data analysis from social media, surveys, and ads is also required. The role demands excellent communication skills in English and Japanese, a strong understanding of digital marketing, and a willingness to learn trading card games. Some weekend and public holiday work, as well as occasional overseas travel, is expected.
Must have:
- Diploma/Degree in Marketing/Communications
- 2-3 years relevant experience
- Strong social media/digital marketing skills
- Excellent English & Japanese communication
- Knowledge of games, anime, pop culture
- Data analysis skills
4 skills required
Job Details
Marketing Executive
Job Description:
Kindly be informed that only shortlisted candidates will be notified.
- Managing and updating official social media and website
- Copywriting for social media, website, articles, monthly newsletter (B2C & B2B)
- Brainstorming and proposing new promotional plans to boost brand image and awareness
- Preparing press releases
- Managing community outreach (speaking to community leaders, YouTuber collaborations)
- Managing digital promotion (Google Ads, Facebook Ads)
- Tailor promotional plans to fit each product release
- Data analysis (social media, surveys, ads)
- Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post Graduate Diploma/Professional Degree in Marketing/Communications
- At least 2-3 years of relevant work experience
- Strong understanding of social media/digital marketing platforms
- Excellent communication skills in English and Japanese, both written and oral, in order to liaise with Japanese speaking associates
- Willingness to learn the trading card games in order to boost promotion of the brand and product
- Have working knowledge in games, anime, and popular or internet culture
- Strong team player with excellent interpersonal and communication skills
- Excellent at schedule management and multi-tasking
- Open to work on some weekends/public holidays for Company events
- Open to travel overseas for business trips when required
Kindly be informed that only shortlisted candidates will be notified.
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