Marketing & Growth Manager - Apprenticeship

2 Months ago • All levels • Marketing

Job Summary

Job Description

Reenbow, an EdTech startup, is seeking a Marketing & Growth Manager to lead its acquisition strategy. The company utilizes AI-powered platforms to create engaging educational content and enhance learner engagement through automation, personalization, and gamification. The role involves structuring the marketing and acquisition strategy, defining priorities, selecting channels, and implementing marketing tools. Responsibilities include creating inbound and outbound campaigns (SEO, SEA, email, LinkedIn, content, A/B testing), building a clear funnel (attract, convert, nurture, retain), tracking business KPIs, collaborating with product and sales teams, optimizing acquisition channels, implementing B2B acquisition campaigns, and proposing growth hacking actions.
Must have:
  • Structure marketing & acquisition strategy
  • Define priorities and choose channels
  • Configure and pilot marketing tools
  • Create inbound and outbound campaigns
  • Build a clear conversion funnel
  • Track business KPIs
  • Optimize acquisition channels
  • Implement B2B acquisition campaigns
  • Propose growth hacking actions

Job Details

Reenbow est une startup EdTech qui développe une plateforme boostée par l'IA, conçue pour générer du contenu pédagogique engageant et maximiser l'engagement des apprenants. Grâce à l'automatisation, à la personnalisation et à la gamification, nous aidons les centres de formation, les entreprises et les écoles à proposer des expériences d'apprentissage captivantes, efficaces... et mémorables.

Dans le cadre de notre forte croissance, nous cherchons un Responsable Marketing & Growth, capable de prendre en main notre stratégie d'acquisition et d'en devenir le référent. Si tu veux construire, tester, apprendre, itérer et scaler, tu es au bon endroit.

Missions principales


Rattaché(e) directement au CEO et au graphiste, tu participeras activement à la stratégie de visibilité et d'acquisition de Reenbow. Tes missions:
  • Structurer notre stratégie de marketing et d'acquisition dès le départ : définition des priorités, choix des canaux, outils à mettre en place.
  • Identifier, configurer et piloter les outils marketing (CRM, automation, analytics, cold emailing, tracking, CMS, etc.).
  • Créer des campagnes inbound et outbound (SEO, SEA, email, LinkedIn, contenu, A/B tests...).
  • Construire un funnel clair : attirer, convertir, nourrir, fidéliser.
  • Suivre et analyser les KPIs business (CPL, CAC, taux de conversion, rétention...).
  • Être en lien direct avec l'équipe produit et commerciale pour unifier les efforts.
  • Optimiser notre présence sur les canaux d'acquisition : SEO, emailing, campagnes LinkedIn / Google.
  • Mettre en place des campagnes d'acquisition B2B (cold emailing, retargeting, ABM...).
  • Proposer des actions de growth hacking pour tester de nouveaux leviers.

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About The Company

Reenbow est une startup spécialisé dans la gamification pédagogique. Nous développons divers projets de la réalité virtuelle, une platforme LMS boosté l'IA et des jeux en 2d.

Paris, Île-de-France, France (On-Site)

Paris, Île-de-France, France (On-Site)

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