Marketing & Growth Manager (DeFi/RWA project)
Job Summary
Job Description
- 3-5 years Web3 marketing experience
- Community management expertise
- Strong communication skills
- Web3 ecosystem knowledge
- Marketing campaign execution
- KOL/influencer collaborations
- Fluency in multiple languages (Chinese)
- Experience hosting X Spaces/live streams
- Familiarity with Figma, Slack, Notion
6 skills required
Job Details
Responsibilities
- Design and execute marketing and branding strategies tailored to the specific needs of Prosper.
- Identify and execute on KOL / influencer collaborations and co-marketing opportunities within the Web3 and broader tech ecosystems.
- Plan and manage multi-channel / multi-medium marketing campaigns (social media, AMAs / live online events, website content, IRL events, etc.) that resonate with both crypto-savvy and more mainstream audiences.
- Implement growth hacking strategies under supervision to enhance user acquisition, retention, and overall project growth.
- Serve as the primary liaison between Prosper and its user community across various platforms (X, Telegram, etc.), including managing or hosting community events (e.g., AMAs, X Spaces)
- Build and maintain community guidelines, FAQs, and best practices to foster positive user engagement
- Manage community moderators, and together, monitor and moderate user discussions, addressing issues promptly to maintain an informative, friendly, and inclusive environment.
- Stay up to date with market trends within the Web3 space to assist in refining and adapting marketing strategies.
- Work with relevant colleagues to create high-quality, engaging content for a variety of marketing channels, showcasing expertise in copywriting, storytelling, and video content strategy.
- Collaborate cross-functionally to stay ahead of feature releases, product updates, etc.
- Provide regular community feedback to inform protocol updates and improvement proposals.
Requirements/Skill Sets
- Proven experience (at least 3 to 5 years) in marketing, branding, and community management in Web3 or tech-driven environments, with track record of growing and managing online communities
- Familiarity with the Web3 ecosystem, including key platforms, technologies, and trends.
- Familiarity with relevant social media, community, and analytics tools (e.g., X, Telegram).
- Familiarity with collaboration tools such as Figma, Slack, and Notion.
- Exceptional written and verbal communication skills; capable of crafting compelling messaging for diverse audiences.
- Strong interpersonal skills, with the ability to engage constructively with a diverse range of stakeholders and collaborators.
- Creative and analytical thinker with a willingness to learn and adapt to new marketing strategies and tools.
- Excellent problem-solving skills, a proactive mindset, and a passion for tokenized Real-World Assets (RWA).
- Effective communication skills and the ability to work independently and collaboratively with a team located across the world.
- Driven, with strong willingness to learn and adapt rapidly to evolving landscapes within Web3, as well as changing business needs.
- (Bonus) Fluency in multiple languages, e.g., Chinese.
- (Bonus) Extensive experience hosting X Spaces, live streams, podcasts, or similar in the crypto / Web3 community.
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About The Company
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGPâ„¢, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.
For more information visit www.animocabrands.com or follow on:
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