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Marketing & Growth Manager (DeFi/RWA project)

Marketing & Growth Manager (DeFi/RWA project)

1 Hour ago • 3-5 Years • Community Management • Marketing

About the job

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Job Description

Prosper, backed by industry giants like Bitmain and Animoca Brands, is tokenizing institutional-grade Bitcoin mining power. This Marketing & Growth Manager role will be the public face of Prosper, responsible for developing and executing marketing strategies across Web3 and traditional channels. Responsibilities include crafting and implementing marketing campaigns, managing community engagement on platforms like X and Telegram, and fostering a positive online presence. The ideal candidate will have at least 3-5 years' experience in Web3 marketing and community management, a strong understanding of the crypto ecosystem, and exceptional communication skills. They will collaborate cross-functionally to build brand awareness and drive project adoption.

Must have:

3-5 years Web3 marketing experience
Community management expertise
Strong communication skills
Web3 ecosystem knowledge
Marketing campaign execution
KOL/influencer collaborations

Good to have:

Fluency in multiple languages (Chinese)
Experience hosting X Spaces/live streams
Familiarity with Figma, Slack, Notion

Prosper is pioneering the tokenization of institutional-grade Bitcoin mining power as omnichain RWA and on track to building the largest DAO-owned Bitcoin miner & Bitcoin treasury.

Prosper is backed by and has partnered with a roster of blue-chip industry players including BITMAIN, Antpool, Animoca Brands, Metalpha (NASDAQ: MATH), BIT Mining (NYSE: BTCM), Waterdrip Capital, Satoshi Protocol, B2 Network, StakeStone, and more.

This role will be crucial in supporting the growth, reach, and adoption of Prosper using both traditional and Web3 marketing techniques to drive project visibility and engagement.

In this role, you will be the public face and voice responsible for amplifying our brand and nurturing a passionate community. As part of a diverse, multidisciplinary team, you will play an important role in crafting and executing strategic marketing campaigns, educating users, gathering feedback, and maintaining a vibrant community presence across various online and offline channels.

Responsibilities

Marketing Strategy & Execution

Design and execute marketing and branding strategies tailored to the specific needs of Prosper.
Identify and execute on KOL / influencer collaborations and co-marketing opportunities within the Web3 and broader tech ecosystems.
Plan and manage multi-channel / multi-medium marketing campaigns (social media, AMAs / live online events, website content, IRL events, etc.) that resonate with both crypto-savvy and more mainstream audiences.
Implement growth hacking strategies under supervision to enhance user acquisition, retention, and overall project growth.

Community Engagement & Management

Serve as the primary liaison between Prosper and its user community across various platforms (X, Telegram, etc.), including managing or hosting community events (e.g., AMAs, X Spaces)
Build and maintain community guidelines, FAQs, and best practices to foster positive user engagement
Manage community moderators, and together, monitor and moderate user discussions, addressing issues promptly to maintain an informative, friendly, and inclusive environment.

General

Stay up to date with market trends within the Web3 space to assist in refining and adapting marketing strategies.
Work with relevant colleagues to create high-quality, engaging content for a variety of marketing channels, showcasing expertise in copywriting, storytelling, and video content strategy.
Collaborate cross-functionally to stay ahead of feature releases, product updates, etc.
Provide regular community feedback to inform protocol updates and improvement proposals.

Requirements/Skill Sets

Proven experience (at least 3 to 5 years) in marketing, branding, and community management in Web3 or tech-driven environments, with track record of growing and managing online communities
Familiarity with the Web3 ecosystem, including key platforms, technologies, and trends.
Familiarity with relevant social media, community, and analytics tools (e.g., X, Telegram).
Familiarity with collaboration tools such as Figma, Slack, and Notion.
Exceptional written and verbal communication skills; capable of crafting compelling messaging for diverse audiences.
Strong interpersonal skills, with the ability to engage constructively with a diverse range of stakeholders and collaborators.
Creative and analytical thinker with a willingness to learn and adapt to new marketing strategies and tools.
Excellent problem-solving skills, a proactive mindset, and a passion for tokenized Real-World Assets (RWA).
Effective communication skills and the ability to work independently and collaboratively with a team located across the world.
Driven, with strong willingness to learn and adapt rapidly to evolving landscapes within Web3, as well as changing business needs.
(Bonus) Fluency in multiple languages, e.g., Chinese.
(Bonus) Extensive experience hosting X Spaces, live streams, podcasts, or similar in the crypto / Web3 community.

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About The Company

Animoca Brands

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About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

For more information visit www.animocabrands.com or follow on:

Link3: https://link3.to/animocabrands
Twitter: https://twitter.com/animocabrands
Twitter Digital Research: https://twitter.com/animocaresearch
Twitter: Animoca Brands Ecosystem Insights https://twitter.com/animocainsights
Instagram: https://www.instagram.com/animocabrands
Facebook: https://www.facebook.com/animocabrands
Coin Market Cap: https://coinmarketcap.com/community/profile/animocabrands