Marketing Intern

3 Months ago • Upto 1 Years • Business Development

Job Summary

Job Description

Tencent's Marketing Intern position in Tokyo supports the marketing of TiMi Studio Group's products in the Japanese market. Responsibilities encompass designing and executing marketing plans, including social media campaigns, offline events, KOL collaborations, and media partnerships. The role involves the entire workflow, from proposal creation and resource selection to partner negotiations, material follow-up, data monitoring, and optimization. Collaboration with internal and external teams, including Japanese advertising agencies and influencers, is key. The ideal candidate possesses strong Japanese communication skills, gaming passion, and knowledge of Japanese pop culture and social media.
Must have:
  • Japanese fluency (native or JLPT N1)
  • 24 hours/week availability
  • Gaming passion & industry knowledge
  • Japanese pop culture expertise
  • Marketing plan execution
Good to have:
  • Experience with anime-style mobile games
  • Experience with console games

Job Details

What the Role Entails

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998 with its headquarters in Shenzhen China, our guiding principle is to use technology for good.

We are not only a major video game publisher in the world, we also produce other high-quality digital content, enriching interactive entertainment experiences for people around the globe. We offer a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Interactive Entertainment Group (IEG) is responsible for the R&D, operation, and development of the company's interactive entertainment business including games and eSports. Through online gaming, live broadcasts, and offline eSports, IEG assists the company in leading the global interactive entertainment market to create better interactive entertainment content experiences for users.

  • Based on the publishing needs of TiMi Studio Group’s products in the Japanese market, assist in designing and executing marketing plans, including SNS campaigns, offline events, KOL collaborations, and media partnerships.

  • Cover the entire workflow, including proposal creation, resource selection, partner negotiation, material follow-up and coordination, as well as data monitoring and optimization, gaining a comprehensive understanding of internet marketing projects.

  • Collaborate with TiMi Studio’s development team, Tencent’s domestic and international functional departments, leading Japanese advertising agencies, and top Japanese media/influencers.

Who We Look For

  • Currently enrolled as a full-time undergraduate or graduate student in Tokyo, prefer a Japanese native speaker or a Chinese native speaker with JLPT N1 or higher proficiency and strong verbal communication skills in Japanese.

  • Able to work 24 hours per week and commute to Tencent’s Tokyo office or various offline locations as required.

  • Passionate about gaming, with extensive experience across various platforms and an interest in gaming industry trends.

  • Highly knowledgeable about Japanese pop culture, familiar with major Japanese social media platforms, celebrities, and influencers.

Preferred Qualifications

  • Prior experience with anime-style mobile games, such as Uma Musume Pretty DerbyNIKKEAzur Lane, etc., is highly preferred.

  • Extensive experience with console games, such as Monster HunterFinal Fantasy, etc., is an added advantage.

岗位职责:

  • 根据腾讯游戏IEG TiMi工作室在日本市场的发布需求,协助设计和执行营销计划,包括社交媒体活动、线下活动、KOL合作和媒体合作。

  • 覆盖整个工作流程,包括提案撰写、资源选择、合作伙伴谈判、素材跟进协调,以及数据监控与优化,全面了解互联网营销项目。

  • 与TiMi工作室的开发团队、腾讯国内外职能部门、领先的日本广告公司以及顶尖的日本媒体/网红进行合作。

岗位要求:

  • 当前在东京就读的全日制本科或研究生,需为日语为母语或拥有JLPT N1及以上水平的中文母语者,并具备较强的日语口语沟通能力。

  • 能每周工作24小时,并根据需要通勤到腾讯东京办公室或其他线下地点。

  • 对游戏充满热情,具有广泛的游戏平台经验,并对游戏行业的趋势有浓厚兴趣。

  • 对日本流行文化有深入了解,熟悉主要的日本社交媒体平台、名人和网红。

优先资格:

  • 有与动漫风格手游(如《赛马娘 Pretty Derby》、NIKKE、《碧蓝航线》等)相关的经验者优先。

  • 有主机游戏经验(如《怪物猎人》、《最终幻想》等)者优先。

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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