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Marketing Manager

Karnataka, India (On-site)

Marketing Manager

2 Months ago • 3-10 Years • Marketing

About the job

4 skills required for this role

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innovation

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Job Description

This Marketing Manager role requires 3+ years of B2B SaaS marketing experience, particularly in the mobile app ecosystem or mar-tech. Excellent content creation skills, particularly in crafting reports, are crucial. The ideal candidate will be a native English speaker with strong communication and storytelling skills and a passion for mobile marketing technology.

Must have:

B2B SaaS Marketing
Content Creation
Mobile Marketing
Communication Skills

Good to have:

Growth Marketing
Demand Generation
Product Marketing
Customer Advocacy

Perks:

Global Company
Diverse Culture

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About the job

Overview

Do you think BIG? Are you passionate about mobile marketing technology? Are you all about creating incredible B2B marketing activations that drive solid brand awareness, growth, and performance for a global industry leader? As AppsFlyer grows in Asia and throughout the world, we’re looking for a passionate marketer who is also a top-notch content creator. We are seeking a talented, dynamic, and highly motivated Marketing Associate to own cross-channel marketing initiatives across India.

Responsibilities

The Marketing Manager will be responsible for local adaptation and activation of global campaigns, as well as initiating India-first campaigns.

The role’s focus will primarily be on content creation and distribution which includes the development of reports, one-pagers and the like. It also involves end-to-end ideation and creation of on-ground field events.

The ideal candidate will be passionate about marketing and have the ability to work at both the strategic and tactical level: generating creative ideas for growth, executing best-in-class marketing campaigns, analyzing data trends, and solving marketers’ problems. This position is based in Bangalore and reports directly to the India Country Manager, dotted line to the Director of Marketing.

Requirements

Crucial: great at and keenly interested in content creation particularly in crafting reports.

Excellent organizational, communications, and problem-solving skills. Great balance of creative and analytical skills.

3+ years of marketing experience at a B2B SaaS technology company – ideally with a focus on the mobile app ecosystem or mar-tech.

Solid understanding of the mobile marketing industry and marketing technology trends

Experience building product marketing, customer advocacy, sales, and PR enablement in India.

Native English speaker with exceptional communication and storytelling skills. Master at distilling complex ideas into easy-to-understand narratives for a range of audiences, without minimizing technical capabilities

Dynamic thinker that thrives in a fast-paced, start-up environment. Thinks quickly, strategically, and creatively to meet deadlines with support and collaboration from a global team. Strong multitasker

Strategic mindset while being execution-driven.

Keen knowledge in growth marketing and demand generation, a plus.

Master's degree or higher in Marketing, Communications, or related field preferred.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO

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