Marketing Manager

2 Months ago • All levels • Marketing

Job Summary

Job Description

Codeway seeks a Marketing Manager to take 360° ownership of an app's marketing and user acquisition. Responsibilities include managing the creative pipeline (ideation, testing, feedback), optimizing campaigns across Meta, TikTok, Google, and other networks, building relationships with external partners and agencies, creating BI dashboards, collaborating with the product team, and implementing growth-hacking techniques. The ideal candidate is a self-starter, data-driven, creative, and an excellent communicator with strong English skills. This role involves managing a creative pipeline primarily targeting the US market and collaborating with international teams.
Must have:
  • 360° ownership of app marketing
  • Manage creative pipeline
  • Optimize user acquisition campaigns
  • Build strong external partnerships
  • Develop BI dashboards
  • Collaborate with product team
  • Excellent communication & English

Job Details

ABOUT CODEWAY

Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 255+ bright & curious minds in Istanbul, Turkey.

We create mobile applications that millions of users love. We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 300 million users across 160 countries in six continents- and we’re just getting started.

If you’re passionate about mobile apps and want to be part of a long-term project, join us and let's build the future together.

POSITION

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU’LL BE DOING?

Claim 360 ownership. of an app’s marketing & execute end-to-end user acquisition strategies.

Manage the Creative Pipeline. Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.

Manage and optimize user acquisition campaigns. across Meta, TikTok, Google and other networks.

Build meaningful relationships. with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.

Build and monitor BI dashboards. for insights, and ensure campaigns achieve target KPIs while scaling.

Collaborate closely with the product team. to understand user motivations and shape effective monetization strategies.

Take additional responsibilities to grow your app. Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.

WHAT YOU’LL BRING?

Passion. Passion for mobile marketing, data, creative productionTake the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.

Ownership. We want you to be ready to own every aspect of your project. You won’t be a newcomer here; you’ll own your thing.

Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.

Excellent communication skills. You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance team.

Excellent command of English. You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.


THE RECRUITING PROCESS

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5.  Reference Check: We will contact your references to gain insights into your past experiences and work ethic.

6. Welcome Aboard! You are now a part of the team.

Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.

COVID-19 Update: Codeway is closely following the COVID-19 situation and ensuring team member and candidate safety. All interviews are now held virtually. Office use is completely optional until the pandemic is over. Please stay safe!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Similar Jobs

Nexon - Director, Gameplay Engineering

Nexon

El Segundo, California, United States (Hybrid)
1 Month ago
Gitlab - Senior Application Security Engineer

Gitlab

(Remote)
1 Week ago
BigID - Solutions Engineer

BigID

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
1 Week ago
Coda - Product Marketing Manager

Coda

Bangkok, Thailand (Hybrid)
3 Weeks ago
Codeway - Marketing Specialist (New Grad/Jr)

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago
SYBO - Product Marketing Intern

SYBO

Copenhagen, Denmark (On-Site)
3 Months ago
The Walt Disney Company - Digital Brand Marketing Intern - Disney+

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
4 Weeks ago
Riot Games - Publishing Coordinator, Wild Rift (Contract)

Riot Games

Shanghai, Shanghai, China (On-Site)
1 Month ago
Bragg - Director of Marketing, Europe

Bragg

Ljubljana, Ljubljana, Slovenia (Hybrid)
1 Month ago
PwC - Consultant Manager / Senior Manager - investigations et litiges | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Coda - Senior/Staff Software Engineer, Custom Commerce

Coda

Taipei City, Taiwan (Hybrid)
1 Year ago
CD PROJEKT RED - Producer

CD PROJEKT RED

Boston, Massachusetts, United States (On-Site)
1 Month ago
CD PROJEKT RED - Publishing Producer / Senior Publishing Producer

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Week ago
CD PROJEKT RED - Lead Technical Animator

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Week ago
Take-Two Interactive - Senior Software Engineer

Take-Two Interactive

Vancouver, British Columbia, Canada (Hybrid)
3 Weeks ago
yubo - DevOps / SRE

yubo

Paris, Île-de-France, France (Hybrid)
4 Days ago
G5 Games - Product Game Creative Director

G5 Games

Yerevan, Yerevan, Armenia (Remote)
1 Month ago
CD PROJEKT RED - Support Writer Specialist

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
London stock Exchange - Implementation Relationship Manager

London stock Exchange

Gdynia, Pomeranian Voivodeship, Poland (On-Site)
16 Hours ago
Techland - IT Administrator

Techland

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in İstanbul, Türkiye

Dream Games - Procurement Specialist

Dream Games

İstanbul, Türkiye (On-Site)
10 Months ago
Trendyol - Warehouse & Process Design Professionals

Trendyol

Çayırova, Kocaeli, Türkiye (Hybrid)
5 Days ago
Assystems - Senior Manager – Environmental Services

Assystems

Ankara, Ankara, Türkiye (On-Site)
7 Months ago
Good Job Games - Product Specialist (New Grad)

Good Job Games

İstanbul, Türkiye (On-Site)
8 Months ago
Fuse Games - UI Designer

Fuse Games

İstanbul, Türkiye (On-Site)
3 Weeks ago
USE Insider - Customer Education Specialist

USE Insider

Istanbul, İstanbul, Türkiye (Hybrid)
7 Months ago
RoofStack - Genel Başvuru- Engelli

RoofStack

Istanbul, İstanbul, Türkiye (Hybrid)
4 Months ago
Assystems - Electrical Inspector

Assystems

Mersin, Mersin, Türkiye (On-Site)
7 Months ago
RoofStack - Mobile Developer

RoofStack

Istanbul, İstanbul, Türkiye (On-Site)
1 Month ago
Trendyol - Seller Operations Professionals

Trendyol

Kocaeli, Türkiye (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

PwC - Manager SAP Supply Chain Planning | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago
WebFX - Remote Copywriter: Agriculture/Environment/Eco Living

WebFX

South Africa (Remote)
7 Months ago
Assystems - Ingénieur Sûreté de Conception - Nucléaire H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
7 Months ago
Playtika - Marketing Creative Manager

Playtika

Israel (On-Site)
2 Months ago
Nintendo - Director, Sales

Nintendo

Redmond, Washington, United States (Hybrid)
11 Months ago
Blissclub - Assistant Manager- Performance Marketing

Blissclub

Bengaluru, Karnataka, India (On-Site)
8 Months ago
GT - Marketing Analytics Manager

GT

Paris, Île-de-France, France (Remote)
2 Months ago
SmileGate - CSR Marketing & PR Manager

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
Fanatee - Senior Marketing Performance Analyst

Fanatee

São Paulo, State Of São Paulo, Brazil (Hybrid)
2 Months ago
Atopia Space - Intern - Founder's Associate

Atopia Space

Munich, Bavaria, Germany (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

We're leveraging AI research and investing in R&D operations to ensure the excellence of the technologies implemented in our apps and build new category-defining apps in the consumer space.


Today, Codeway has more than ten mobile products live across various industries, such as photo editing, productivity, utility, and more. Our two top-performing apps, Wonder AI Art Generator, became the most downloaded AI Art app during 2023, and Chat & Ask AI Chatbot became one of the most downloaded AI chatbot apps in April 2023. In the App Store, while Wonder keeps 4th place in the Graphic & Design category, Chat & Ask AI is in 11th place in Productivity.


Since its launch, the company's portfolio of apps has had over 150M users. Codeway has been certified with Great Place to Work for two consecutive years and also got the 1st place in Great Place to Work in Turkey™ 2023, 1st place in Best Workplaces in Technology™ 2023, 2nd place in Best Workplaces for Millennials™ 2023, and 6th place in Best Workplaces in Europe™ 2023. Codeway also gets recognition from LinkedIn by getting into the LinkedIn Top Startups 2023 list.


We are currently preparing to release more apps across multiple categories with a focus on the intersection of AI and mobile apps. Much has changed since our early days, but our appetite for growth and our company culture centered around autonomy & trust have stayed the same.

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (Hybrid)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

İstanbul, Türkiye (On-Site)

View All Jobs

Get notified when new jobs are added by Codeway

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug