Marketing Manager
Job Summary
Job Description
Mashgin is seeking a dynamic and results-driven Marketing Manager to develop and execute successful marketing campaigns across various channels, including digital marketing, trade publications, and public relations. The role involves planning, executing, and analyzing campaigns to drive brand awareness and generate pipeline. Responsibilities include managing campaign budgets, collaborating with internal teams and external agencies, and creating sales enablement materials. The Marketing Manager will also focus on account-based marketing (ABM) strategies, partner marketing initiatives, and performance analysis to optimize campaigns. Collaboration with sales, customer success, and product teams is key to refining messaging and developing growth strategies.
Must have:
- Minimum of 5 years of marketing experience
- Excellent written and verbal communication
- Experience in integrated marketing campaigns
- Strong understanding of ABM and digital marketing tools
- Experience managing budgets and analyzing performance
- Strong project management skills
- Ability to work independently and in a team
Good to have:
- Experience in startups as early marketing hire
- Storytelling experience around AI
- Experience marketing to food service industry
- History of creative marketing campaigns
- Proven ability to manage external agencies
Perks:
- Opportunity to work on a small, multidisciplinary team
- Excellent health, dental and vision insurance
- 401k plan
- Flexible PTO policy
- Catered lunch and stocked snacks/beverages
- Pet insurance
- Voluntary life insurance plan
- Competitive salary and options
8 skills required
Job Details
About Mashgin
At Mashgin, we have developed a successful and innovative point-of-sale experience that uses computer vision and AI to make checkout nearly instantaneous. Our mission is to eliminate checkout lines so people can get back to their lives.
Our kiosks are currently serving customers in thousands of locations around the world, from major sports stadiums to convenience stores, from college campuses to corporate cafeterias. We are a series B startup with 10 years of progress, and we’re already profitable. And we’re just getting started.
We value autonomy of work, a relentless obsession with customer experience (both our customers and their end-customers), and a culture of respect and fun.
Position Summary
We are seeking a dynamic and results-driven Marketing Manager to join our growing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns across diverse channels. You will be responsible for planning, executing, and analyzing the impact of campaigns that drive brand awareness, generate pipeline, and support our business objectives.
An ideal candidate is a self-starter with a history of building their own campaigns from start to finish.
Campaign Strategy & Execution:
- Develop and execute comprehensive marketing campaigns across digital marketing (social media, programmatic, email marketing, SEO, SEM), trade publications, public relations (PR), direct mail, and other relevant channels.
- Manage campaign budgets, timelines, and resources effectively. Optimize your marketing mix to maximize pipeline creation and enhance close rates.
- Collaborate with internal teams (sales, product, etc.) and external agencies to ensure seamless campaign execution.
- Tailor marketing strategies and tactics to specific industry verticals.
Sales Enablement:
- Create and maintain sales enablement materials, including presentations, case studies, product sheets, integration documents, ROI calculators, and competitive analyses.
- Ensure sales teams have the necessary resources and information to effectively engage prospects and close deals.
Account-Based Marketing (ABM):
- Plan and implement strategies to target and engage key named accounts.
- Produce highly relevant content for named accounts at the top, middle, and bottom of the funnel.
- Utilize ABM tools and platforms to personalize marketing efforts and distribute appropriate content to accounts based on their stage.
Partner Marketing:
- Build campaigns to market to, and market through, major partners in the food service and point-of-sale technology space.
- Create and co-marketing materials including partner-specific case studies, internal presentations, and integration sheets.
Performance Analysis & Reporting:
- Analyze campaign performance data and generate comprehensive reports.
- Identify areas for improvement and optimize campaigns accordingly.
- Present findings and recommendations to stakeholders.
Team Collaboration:
- Work with sales, customer success, and product teams to refine messaging and build winning playbooks for repeatable pipeline growth and client expansion.
Minimum Qualifications
- Minimum of 5 years of experience in marketing, with a proven track record of success.
- Excellent written and verbal communication skills.
- Extensive experience in developing and executing integrated marketing campaigns across multiple channels
- Strong understanding of ABM, digital marketing tools, and CRM systems like Salesforce and Hubspot.
- Experience managing budgets and analyzing campaign performance.
- Strong project management and organizational skills.
- Ability to work independently and as part of a team.
Preferred Qualifications
- Experience in startups as an early marketing hire
- Storytelling experience around AI or other disruptive technologies
- Experience marketing to the food service industry
- A history of creative, unique, and effective marketing campaigns
- Proven ability to work with and manage external agencies.
What We Offer
- An opportunity to work on a small, multidisciplinary team with the potential to break new ground in many different industries
- Excellent health, dental and vision insurance for you and your dependents
- 401k plan
- Flexible PTO policy
- Catered lunch in office with fully stocked snacks and beverages
- Pet insurance for your fur babies
- Voluntary life insurance plan
- Competitive salary and options in a small, rapidly scaling company
Mashgin is proud to be an equal opportunity employer. Individuals seeking employment at Mashgin are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Notice on fraudulent jobs
We have been made aware of instances of fraudulent job postings and/or fraudulent recruiting activity by bad actors, claiming to represent Mashgin. These fraudulent schemes often seek monetary contributions or payments from job seekers (such as for "start up costs" or "equipment"), or seek to collect sensitive personal or banking information from job seekers. These job postings and offers are not authorized by Mashgin, and Mashgin is not responsible for fraudulent offers or requests for personal information or payments. Mashgin will never ask for any financial commitment or contribution from a candidate at any stage of the recruitment process. Candidates who have questions about the validity of Mashgin job postings or offers should consult the job postings on our mashgin.com career site. If you think you've been scammed, please reference this site for more information.
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