Marketing Manager

1 Month ago • 5 Years +

Job Summary

Job Description

The Marketing Manager will be responsible for developing and executing marketing campaigns across various channels to increase brand awareness and generate leads. This includes managing campaign budgets, timelines, and resources, as well as collaborating with internal and external teams. The role also involves creating sales enablement materials, implementing account-based marketing strategies, and building campaigns with partners. Performance analysis and reporting are crucial, along with refining messaging and building playbooks for pipeline growth. The ideal candidate should have at least 5 years of marketing experience with a proven track record.

Must have:

5+ years of marketing experience
Experience in developing and executing integrated marketing campaigns
Strong understanding of ABM, digital marketing tools, and CRM systems
Experience managing budgets and analyzing campaign performance
Strong project management and organizational skills

Good to have:

Experience in startups as an early marketing hire
Storytelling experience around AI or other disruptive technologies
Experience marketing to the food service industry
A history of creative, unique, and effective marketing campaigns
Proven ability to work with and manage external agencies

Perks:

Excellent health, dental and vision insurance
401k plan
Flexible PTO policy
Catered lunch in office with fully stocked snacks and beverages
Pet insurance for your fur babies
Voluntary life insurance plan
Competitive salary and options in a small, rapidly scaling company

8 skills required

8 skills required for this role

Add these skills to join the top 1% applicants for this job

seo

computer-vision

salesforce

communication

storytelling

organisational-skills

performance-analysis

team-management

Job Details

About Mashgin

At Mashgin, we have developed a successful and innovative point-of-sale experience that uses computer vision and AI to make checkout nearly instantaneous. Our mission is to eliminate checkout lines so people can get back to their lives.

Our kiosks are currently serving customers in thousands of locations around the world, from major sports stadiums to convenience stores, from college campuses to corporate cafeterias. We are a series B startup with 10 years of progress, and we’re already profitable. And we’re just getting started.

We value autonomy of work, a relentless obsession with customer experience (both our customers and their end-customers), and a culture of respect and fun.

Position Summary

We are seeking a dynamic and results-driven Marketing Manager to join our growing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns across diverse channels. You will be responsible for planning, executing, and analyzing the impact of campaigns that drive brand awareness, generate pipeline, and support our business objectives.

An ideal candidate is a self-starter with a history of building their own campaigns from start to finish.

Campaign Strategy & Execution:

Develop and execute comprehensive marketing campaigns across digital marketing (social media, programmatic, email marketing, SEO, SEM), trade publications, public relations (PR), direct mail, and other relevant channels.
Manage campaign budgets, timelines, and resources effectively. Optimize your marketing mix to maximize pipeline creation and enhance close rates.
Collaborate with internal teams (sales, product, etc.) and external agencies to ensure seamless campaign execution.
Tailor marketing strategies and tactics to specific industry verticals.

Sales Enablement:

Create and maintain sales enablement materials, including presentations, case studies, product sheets, integration documents, ROI calculators, and competitive analyses.
Ensure sales teams have the necessary resources and information to effectively engage prospects and close deals.

Account-Based Marketing (ABM):

Plan and implement strategies to target and engage key named accounts.
Produce highly relevant content for named accounts at the top, middle, and bottom of the funnel.
Utilize ABM tools and platforms to personalize marketing efforts and distribute appropriate content to accounts based on their stage.

Partner Marketing:

Build campaigns to market to, and market through, major partners in the food service and point-of-sale technology space.
Create and co-marketing materials including partner-specific case studies, internal presentations, and integration sheets.

Performance Analysis & Reporting:

Analyze campaign performance data and generate comprehensive reports.
Identify areas for improvement and optimize campaigns accordingly.
Present findings and recommendations to stakeholders.

Team Collaboration:

Work with sales, customer success, and product teams to refine messaging and build winning playbooks for repeatable pipeline growth and client expansion.

Minimum Qualifications

Minimum of 5 years of experience in marketing, with a proven track record of success.
Excellent written and verbal communication skills.
Extensive experience in developing and executing integrated marketing campaigns across multiple channels
Strong understanding of ABM, digital marketing tools, and CRM systems like Salesforce and Hubspot.
Experience managing budgets and analyzing campaign performance.
Strong project management and organizational skills.
Ability to work independently and as part of a team.

Preferred Qualifications

Experience in startups as an early marketing hire
Storytelling experience around AI or other disruptive technologies
Experience marketing to the food service industry
A history of creative, unique, and effective marketing campaigns
Proven ability to work with and manage external agencies.

What We Offer

An opportunity to work on a small, multidisciplinary team with the potential to break new ground in many different industries
Excellent health, dental and vision insurance for you and your dependents
401k plan
Flexible PTO policy
Catered lunch in office with fully stocked snacks and beverages
Pet insurance for your fur babies
Voluntary life insurance plan
Competitive salary and options in a small, rapidly scaling company

Mashgin is proud to be an equal opportunity employer. Individuals seeking employment at Mashgin are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.