Marketing Manager

1 Month ago • 5 Years + • Marketing • Campaign Management

Job Summary

Job Description

The Marketing Manager will develop and execute marketing campaigns focused on AI, strategic alliances, and emerging technologies. Key responsibilities include collaborating with the Marketing Campaign Lead and business units to set objectives, design campaign plans, and measure performance. The role involves working with various teams (content, social media, design, events, sponsorships, research, client feedback, CRM, business development, and strategic communications) to create integrated campaigns. The successful candidate will have a proven track record of managing complex, multi-channel campaigns, delivering results within tight deadlines, and working with external agencies. They will need to challenge business leaders and act as an ambassador for Clients and Markets.
Must have:
  • 5+ years campaign management experience
  • Experience in technology sector preferred
  • Multi-channel campaign management expertise
  • Strong commercial and strategic skills
  • Excellent communication and collaboration skills
Good to have:
  • Salesforce and Marketing Cloud experience
  • Experience with advertising and design agencies
Perks:
  • Competitive compensation package
  • Inclusive employee benefits
  • Flexibility programs

Job Details

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Manager

Job Description & Summary

We are looking for a commercial and collaborative Marketing Campaign Manager who will work closely with our partners and across teams within our business to develop and excellently execute marketing and communications campaigns aligned to the marketing and business strategy to enhance our brand and generate leads in relation to AI, strategic alliances and emerging technologies.

There are two key elements to this role:
(i) work collaboratively with the Marketing Campaign Lead and the business to develop plans for marketing activity to deliver against both commercial and brand objectives

(ii) collaborate with team members across Clients and Markets to successfully develop and execute best in category integrated marketing and communications campaigns.

The role requires a marketing professional with the ability to develop and deliver multi- channel campaigns concurrently across a variety of industries or audiences in order to drive consideration for service purchase.

Purpose-led work you’ll be part of

As a Manager, you’ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:  


 

Strategy and planning

  • Work with the Marketing Campaign Lead and the Head of Marketing to build and execute marketing activity plans that will support the firm’s objective of being the leading professional services firm in Ireland with a specific focus on key areas for growth.

  • Working collaboratively with partners or other members of the business to set clear measurable objectives and designing marketing campaign plans to efficiently and effectively deliver against targets.

  • Measure, monitor & share relevant marketing planning & performance data with key stakeholders and refine activities using learnings.

Delivering best in class execution

  • Working collaboratively with the wider Clients and Markets team (content, social media, design,sponsorship, events, sponsorships, research, client feedback, and CRM and business development), Strategic Communications team (media relations and internal communications) and where appropriate third party agency partners, the role-holder will have primary responsibility for developing integrated campaigns to drive commercial targets for business units, support engagement with clients and enhance the brand, particularly in relation to technology and AI.

  • With a strong background in campaign management, the role-holder will ensure that activities across the team are delivered according to the brief on budget within agreed SLAs. 

Partnering with the business

  • Challenge and influence business leaders to develop marketing propositions, best in class thought leadership and increase the effectiveness of our marketing activity.

  • Act as an ambassador for Clients and Markets in the firm and a deputy for the Marketing Campaign Lead (where appropriate).


 

Experiences and skills 

  • Relevant third level qualification in Business/ Marketing.

  • Minimum 5 years’ experience in a campaign specific role / within a campaign team, ideally within a large corporate organisation. Experience of working in the technology, media or telecommunications sector would be preferred.

Proven track record and demonstrable experience of: 

  • Commercial achievement in proactively managing complex integrated marketing campaigns across multiple channels (events, advertising, digital, social & internal communications) within tight timeframes without compromising on quality

  • Manage concurrent programmes of work, maintaining quality of deliverables within challenging environments

  • Drive high standards of deliverables and execution with a relentless focus on delivering results

  • Work flexibly and adjust easily to changing business needs

  • Working with external advertising and design agencies to develop and produce online and offline communications collateral.

  • Experience of working with Salesforce and Marketing Cloud would be an advantage though is not required. 

Skills:

The candidate will display as many of the following skills as possible:

  • Excellent understanding of all aspects of marketing.

  • Strong commercial and strategic skills.

  • Proactive and impact focused

  • Extremely capable of managing multiple projects and large programmes involving multiple subject matter experts (third parties, design, web developers, content experts, marketing automation experts and event managers) to consistently deliver to tight deadlines.

  • A natural communicator with the ability to forge strong relationships and influence and/or challenge stakeholders to win support to deliver the most effective work possible.

  • Strong attention to detail and a passion for high quality work.

Unlock your potential with PwC Ireland

We believe that challenges are better solved together. We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of amazing teams encouraged to collaborate and innovate in a way that creates powerful solutions and makes a positive impact. This purpose-led work, and our continuous development and encouragement, will help unlock your potential and take your career to the next level.

Enjoy PwC’s perks

We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive employee benefits and flexibility programs that will help you thrive in work and life. Learn more about us at Life@PwC. (https://www.pwc.ie/careers-ie/life-at-pwc.html).

Being appreciated for being you

Our most valuable asset is our people and we recognise you for it - ensuring you feel like you belong and that you are valued and rewarded for the great work you do everyday. PwC is an equal opportunities employer and creating a diverse workforce that is representative of the communities we serve is hugely important to us.

We believe this so much that we have signed up for the Business in the Community Inclusive Workplace Elevate Pledge. (https://www.bitc.ie/the-leaders-group-on-sustainability/inclusive-workplace-pledge/)

Our Inclusion First strategy puts inclusion at the heart of our culture - supporting an environment where individuality is embraced, diversity is celebrated and inclusion is valued. Check out our culture of belonging and explore our range of inclusive programmes, initiatives, employee resource groups and more at www.pwc.ie.

Avoid the confidence gap; you do not have to match all the listed requirements exactly to apply, we’d love to hear from you!

We will ensure that everyone is supported throughout and, if required,  provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please email us for more information.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Business Analysis, Business Data Analytics, Business Intelligence and Reporting Tools (BIRT), Business Intelligence Dashboards, Coaching and Feedback, Communication, Competitor Intelligence, Creativity, Data Modeling, Embracing Change, Emotional Regulation, Empathy, Inclusion, Intellectual Curiosity, Intelligence Analysis, Learning Agility, Local Market Trends, Marketing Analysis, Marketing Strategy, Market Insight {+ 14 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

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About The Company

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity.


Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.

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