Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Craft Regional Performance Marketing Campaigns to emphasize the appeal of our Mobile Games
Prepare the Marketing Budget, define the Marketing Mix based on CPI & Install Volume Targets
Execute Performance Marketing & UA Plans at each stage of a game's lifecycle: Soft-Launch, Hard Launch & Sustain
Maintain the Marketing Roadmap for a Portfolio of Games
Lead a multi-disciplinary Art & Marketing Team in creating Best-in-Class Creatives & Initiatives
Manage Key Agency (UA, Creative, etc.) Partners, from initial briefing, creative concepting, and execution
Oversee the creation of Marketing Assets (Copy, Banners, Trailers, Playable Ads, Interactive Landing Pages)
Oversee the creation of UA Campaigns on Display & Video Ad Channels (AdWords, Facebook, IronSource, etc.)
Perform Competitor Marketing Execution Analysis to strengthen in-house initiatives
Oversee ASO & A/B Testing Initiatives to optimize Conversion Rates & CPIs
Measure & Report on Cohorted Campaign Performance (CPM, CPC, CPI, Conversion Rates, RoAS)
Work with Game Developers to define & troubleshoot Ad Attribution SDK events integration
Collaborate with Game Developers to identify Marketing Message & Product Positioning
7 years of experience in promoting mobile games
Good understanding of Free-to-Play Online Mobile Games, Game Mechanics, & Monetization Strategies
Good understanding of Mobile Marketing Channels and the Key Levers that can influence performance
Strong hands-on experience running AdWords & Facebook Campaigns
Experience in data-backed and process-driven decision-making
Experience in Analytics, Market Research, & Marketing Copywriting
Fluent in Vietnamese and English
Position based on Campus in Ho Chi Minh City
Are you game?