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Marketing Manager

Guangdong Province, China (On-site)

Marketing Manager

7 Minutes ago • 3 Years + • Marketing • Undisclosed

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Job Description

Level Infinite seeks a Marketing Manager to spearhead global influencer campaigns and content marketing for its game portfolio. Responsibilities include analyzing target market needs, developing KOL strategies and content plans, leveraging global influencer networks, ensuring campaign success and contributing to player acquisition and retention. The role also involves building and nurturing a global KOL ecosystem, collaborating with teams and partners, and exploring new marketing avenues. Experience with influencer marketing, video/live streaming, and content creation is essential.

Must have:

3+ years experience in game marketing
KOL management & content creation expertise
Data analysis & strategic planning skills
Knowledge of global social media platforms
Excellent communication & collaboration

Good to have:

Experience with MCNs
Understanding of game development process
Experience with various content formats (video, live streams, social media posts etc.)

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌，致力为全球玩家带来充满乐趣、原汁原味的游戏体验，让玩家随时随地进入游戏世界；并通过打造包容、互通、便捷的玩家社区，促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务，助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏，并与合作工作室联手推出了来自Fatshark的《战锤40K：暗潮》、Funcom的《沙丘：觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite，请访问www.levelinfinite.com，并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

1. 负责游戏产品在全球市场的网红宣传及内容营销工作。分析目标市场用户对内容需求，制定KOL整体策略、方案以及内容运营方案；
2. 撬动全球网红、MCN、主流平台渠道资源，策划宣传方案并负责执行落地，确保活动目标与项目目标一致，最终对产品新增和活跃负责；
3. 探索并搭建海外游戏KOL生态体系，并不断挖掘高潜力KOL进行重点培育，并基于多项目的实践不断迭代优化
4. 与合作团队、渠道伙伴、区域团队做密切的合作沟通，拓展内容分发渠道，发掘新兴推广手段等。

岗位要求

1.3年及以上工作经验，有丰富的游戏经验，有网红推广、视频、直播、同人等内容创作经验者优先；
2.有敏锐的游戏和娱乐触觉，善于捕捉创新形式和内容话题热点；具有良好的运营意识，较强的逻辑思维能力与数据分析能力；
3.熟悉海外各类型的网红培养及内容形式，以及海外内容平台平台等，能独立完成推广策划案及实施；
4.熟悉YouTube、Twitch、Instagram、Facebook、Twitter、Tiktok等平台玩法和推荐机制者更佳；
5.有较强的抗压能力及自我驱动能力，有极强的工作责任心和团队合作精神。

腾讯致力于提供平等就业机会

在腾讯，我们始终秉承平等就业机会的原则，致力于为每一位员工打造公平、包容的工作环境。我们坚信，多元的声音能够激发出无限的创新活力，推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围，帮助每一位员工找到属于自己的舞台，以实现个人及共同的发展目标。

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About The Company

Tencent

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Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.