The Marketing Manager will be responsible for developing and executing marketing strategies to drive brand awareness and achieve business goals for Hong Kong Disneyland (HKDL) across China.  This includes market analysis, consumer understanding, business strategy development, team collaboration, campaign execution, performance analysis, and budget management.  The role requires deep understanding of the Chinese market, digital platforms (WeChat, Xiaohongshu, Douyin), and consumer research.  The ideal candidate will have at least 8 years of marketing experience in China and strong analytical, project management, and interpersonal skills.  Responsibilities span from creating comprehensive marketing plans and go-to-market strategies to evaluating campaign performance and managing budgets.  Collaboration with cross-functional teams is crucial for successful multi-channel marketing implementation.

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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<div class="ats-description">
 <h4>Job Summary:</h4> 
 <div class="additional-field-value-razor">Job Responsibilities: <ul><li>Market Analysis &amp; Consumer understanding:<ul><li>Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.</li><li>Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.</li></ul></li><li>Business Analysis &amp; Strategy Development: <ul><li>Conduct business reviews and apply the learnings into business strategies, develop comprehensive marketing strategic plans &amp; by-campaign brief with Go-to-market strategies to drive HKDL brand awareness, achieve business goal (attendance, hotel occupancy &amp; overall revenue) across China.</li></ul></li><li>Team Collaboration &amp; Campaign Execution:<ul><li>Establish partnership with cross-functional working teams (Activations, Customer Engagement, eCommerce, etc.) to implement multi-channel marketing plans and deliver various initiatives.</li></ul></li><li>Performance analysis &amp; Budget Management:<ul><li>Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments</li><li>Manage and develop annual budget plan and by-quarter budget forecast.</li></ul></li></ul>Job requirements:<ul><li>Bachelor’s degree holder, major in marketing or business</li><li>8 years of marketing experience in the China market</li><li>Deep understanding in China digital platforms including WeChat, Xiaohongshu &amp; Douyin.</li><li>Marketing experience for fast-paced work environment preferred.</li><li>Substantial understanding in the rationale and professional interpretation of consumer research. Strong capability in articulating consumer &amp; market insight.</li><li>Strong analytical and project management skills.</li><li>Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.</li><li>Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.</li></ul>HKProfessional #LI-AI1</div>
 
 
 
 
 
 
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Marketing Manager