Marketing Manager

As a Country Marketing Manager at Whatnot, you will drive hyper-growth and help sellers grow their businesses. You will develop and execute marketing plans, including digital events, influencer collaborations, and content partnerships. Responsibilities include owning buyer acquisition, developing social media strategies, identifying PR opportunities, and building resources for sellers. You must be within commuting distance of our Melbourne hub.

Must Have

• 5+ years of marketing experience in a fast-paced environment
• Strong project management skills and content strategy abilities
• Creative thinker with aptitude for content creation and copywriting
• Experience tracking KPIs and monitoring marketing program success

Good to Have

• Experience with graphic design and video editing tools
• Passion for creator communities and/or existing Whatnot product categories
• Experience buying and selling in online marketplaces

Perks & Benefits

• Flexible Time off Policy and Company-wide Holidays
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Care benefits
• Retirement; 401k offering
• Monthly allowance to dogfood the app
• Parental Leave

🚀 Whatnot

Whatnot is one of the world’s largest livestream shopping platform to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With a hub in Australia, we’re building the future of online marketplaces—together.

From collectibles – like trading cards, to fashion, beauty, electronics, and even live plants, our live auctions have something for everyone. And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas.

💻 Role

As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between. You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.  

• Own buyer acquisition across the priority categories in Australia, devising campaigns and events that generate buzz and grow those categories' demand
• Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
• Identify and pursue PR and influencer opportunities in the local market across categories
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives
• Team members in this role must be within commuting distance of our Melbourne hub.

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

• You have 5+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus 
• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
  
  

🙏 Nice to Have

• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
• Passion for creator communities and/or existing Whatnot product categories (e.g. trading card games, collectibles, fashion)
• Experience buying and selling in online marketplaces.
  
  

🎁 Benefits 

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
  • Home office setup allowance
  • Monthly allowance for cell phone and internet
• Care benefits
  • Monthly allowance for wellness
  • Annual allowance towards Childcare
  • Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

💛 EOE 

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.