Marketing Manager

About Yellow

Yellow’s mission is to amplify and accelerate human creativity. We are developing revolutionary human-centric 3D generation tools to make production-ready assets for the gaming, media, and entertainment sectors and the broader development ecosystem. Yellow is founded by Mandeep Waraich (previous Head of Product, Large Models - Core ML at Google, and founder / CEO of Adio Inc. - acquired by Target, MS-Stanford GSB), Vincent Sitzmann (professor - MIT, Head of Scene Representation Group, PhD-Stanford), Ludwig Schmidt (professor - Stanford, PhD-MIT), and Christian Rupprecht (professor - Oxford U, PhD-TUM). Our commercial team is deeply rooted in cutting-edge game design and comes from Unity, Ubisoft and Roblox. We‘re funded by Andreessen Horowitz. We believe that the future is bright and exciting (Yellow)! 

What You’ll be Building

As a Marketing Manager at Yellow, you will lead and own how Yellow connects with its various audiences—users, customers, partners, potential hires, and the broader developer and designer community. You are passionate about storytelling and build a deep understanding of the product and its capabilities through hands-on use and extensive customer interaction. You immerse yourself in the market and societal trends (zeitgeist) at multiple levels, from the 3D industry to the AI/tech industry and society at large. You synthesize these insights to develop a coherent, fresh, and effective marketing strategy. You thrive in bringing new scientific breakthroughs and advanced technology products to market, ensuring they integrate seamlessly into people's lives. Your work is cutting-edge and future-looking, embodying Yellow’s values of risk-taking and bold thinking. You have a proven track record of performing at the top of your field, including at least two successful product introductions and experience building marketing capabilities from scratch. You excel across all marketing channels with a focused and strategic approach.

In this role, you will have the unique opportunity to write and execute Yellow’s story, shaping how it lands with its audience. You will be responsible for all facets of marketing and branding, working directly with the CEO and collaborating with industry experts. Your work will be pivotal in bringing innovative 3D generative AI technologies to market, enabling creativity and pushing the boundaries of what’s possible.

Responsibilities:

• Marketing Strategy and Vision:

  • Develop and execute a comprehensive marketing strategy that aligns with Yellow’s goals and resonates with various audiences.

  • Craft and communicate Yellow’s story through compelling narratives and branding efforts.

• Market Research and Analysis:

  • Conduct extensive market research to understand customer needs, market trends, and competitive landscape.

  • Stay attuned to the zeitgeist across industries and society to inform marketing strategies.

• Product Launch and Branding:

  • Lead the end-to-end process of product launches, ensuring cohesive branding and messaging.

  • Develop and maintain Yellow’s brand identity across all channels.

• Cross-functional Collaboration:

  • Work closely with product, engineering, sales, and design teams to align marketing efforts with product development and company goals.

  • Act as a bridge between different departments to ensure cohesive communication and strategy execution.

• Content Creation and Channel Management:

  • Create engaging content for various marketing channels, including social media, blogs, videos, and events.

  • Optimize the use of all marketing channels with a strategic and data-driven approach.

• Customer Engagement and Feedback:

  • Engage with customers to gather feedback, understand their pain points, and tailor marketing efforts to meet their needs.

  • Use customer insights to continuously refine and improve marketing strategies.

Requirements:

• 3-5 years of experience as a marketing manager, with at least 2 years working with high-tech products like AI.

• Proven experience leading the launch of at least two full-cycle products.

• Expertise in all aspects of marketing and branding.

• Ability to set the vision and roadmap for Yellow’s marketing, branding, and product launches.

• Extremely high attention to detail and a commitment to high standards.

• Bachelor’s degree minimum in marketing, business, or a related field.

Preferred:

• Successful startup experience.

• Experience in the field of games, entertainment, or special effects.

• Passionate practitioner of any art or creative form.

Why Join Yellow? 

• Join in inventing frontier technology in 3D AI

• Learn from the top experts in 3D AI and creative fields

• Funded by industry leaders and top VC firm (a16z)

• Remote first allowing global flexibility and freedom

• We hire the best and compensate the best - top of industry compensation and benefits

• Culture of growth, playfulness and celebration

Yellow’s culture:

At Yellow we pride in our culture and embody three key behaviors. It's important that our future team members resonate naturally with these three behaviors.  

• Growth Mindset: Embrace your capacity for change. See growth as infinite rather than finite. Don't see the past as a limiting force. Look to acquire and learn new skills at every opportunity. 

• Own it, Do it: Be action oriented and accountable. Do what you say you are going to do. Put your hand up for responsibility and then follow through. See success as both a collective and personal

• Break New Ground: Embrace the spirit of the pioneer. Find new and better ways to do things. From systems, processes and technologies - always ask if there is a better way. Always look to the future.

Are you ready to join us and revolutionize the storytelling and gaming industries? Please apply to our careers page and include your CV. Let's build a brighter future together!