Marketing Manager
Job Summary
Job Description
The Marketing Manager position in Shenzhen is a full-time role focusing on in-game community content for a game company. Responsibilities include identifying engaging content topics based on game versions, managing community interactions, and pushing content to attract users. The ideal candidate will be passionate about gaming, possess a strong understanding of gaming communities, and have experience in content creation and community management. They will develop content plans aligned with game releases, monitor industry trends, and possess strong analytical skills to drive user growth. Experience with the nuances of the Chinese gaming market and community management is highly valued.
Must have:
- 1+ years game content/activity operation experience
- Passionate about games and understanding of gamer behavior
- Strong content creation and community management skills
- Bachelor's degree or higher
- Proactive, responsible, and high efficiency
Good to have:
- Understanding of the Chinese gaming market and community management
- Knowledge of Mahjong games and player behavior
- Familiarity with 2D culture and user base
- Experience with game community operations, official accounts, or social media management
Job Details
市场营销经理
深圳全职运营类
职位描述
1.对内容话题敏感，基于游戏版本设计，负责游戏内社区内容的挖掘;
2.热爱内容和游戏，能结合行业、用户、版本内容挖掘用户感兴趣的创意内容话题，并通过社区管理、内容推送聚拢同好用户产生话题讨论；
3.有关注游戏圈内、各大社区生活热点话题的新趋势习惯，有用户意识，能根据版本制定不同阶段的内容计划，对用户增长做负责
职位要求
1.本科及以上学历，有游戏内容/活动运营相关工作经验1年以上，如游戏社区运营、官号运营、社群运营、市场营销等与内容和活动相关经验，有游戏行业经历者优先；
2.热爱游戏，对于游戏玩家、创作者、IP有深刻洞察，能够发现挖掘内容的价值;
3.责任心强，交付效率高，思维活跃，有一定创新思维，工作积极主动，抗压能力强;
4.了解二次元文化及二次元用户群体，熟悉这方面运营策略，对麻将游戏有了解，对麻将用户群体有一定认识优先。
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