Marketing Manager, B2B
Job Summary
Job Description
The Marketing Manager, B2B, will create content for all B2B marketing initiatives including website, events, EDMs, and paid/content marketing. Responsibilities include owning content strategy, email marketing, performance marketing copy creation, white papers/reports, blog content, case studies, and event collaterals. The role involves working closely with the Brand and Design team, staying updated on B2B marketing trends, and collaborating with various teams to generate and nurture leads, ultimately driving revenue. The role reports to the Marketing Director, B2B. This role requires crafting engaging content that aligns with different customer stages, developing impactful advertising copy across various platforms, and crafting materials for events.
Must have:
- 4+ years of copywriting or content marketing experience
- Ability to write strong briefs and communicate ideas
- Experience working collaboratively across teams
- Strong understanding of B2B content marketing & lead generation
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
Good to have:
- Agency experience
- Knowledge of gaming and live streaming industries
Perks:
- Wellness Boost: resources for physical and mental well-being
- Customized Benefits: flexible plan
- Growth Opportunities: clear progression paths
- Skill Development: access to training resources
- Volunteer Time Off: paid time off for volunteering
- Family Support: paid Family Care Leave and flexible benefits
8 skills required
Job Details
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
Job Summary
Coda is seeking a creative, motivated, data-driven Content Marketer for the B2B arm of the business. You will be responsible for crafting content across all B2B marketing initiatives across Coda.co, events, EDMs, paid and content marketing. The B2B Marketing team’s goal is to generate and connect leads with our sales teams, products, and services in the best ways possible. The role reports to the Marketing Director, B2B and will be a key strategic collaborator with the Commercial, Product, Brand and Design functions along with the broader Marketing team.
B2B Marketing Team Objectives
1. Drive awareness and engagement. Scale lead flows through top of funnel marketing activities, including but not limited to: Coda-owned events, industry events, content marketing on Coda.co, and marketing channels (SEM, SEO, social media, email, etc.)
2. Generate nurture, and close leads to drive revenue. Convert awareness to consideration through optimization of lead (Coda.co UX/UI forms & lead flows), deal, and lifecycle funnels.
Responsibilities:
- Own the B2B content strategy - From ideating, copywriting, and reporting which includes content production, distribution and success measurement.
- Email Marketing - Ideate and design EDMs, drip emails, and newsletters from copywriting to campaign activation via HubSpot by crafting content specific to where a customer is in their lifecycle stage.
- Performance Marketing Copy - Creating impactful B2B digital advertising copy and campaign concepts across multiple platforms (including SEM, LinkedIn, Meta, Google, and WeChat) to build awareness, increase website traffic, and generate leads.
- White Papers and Reports - Identifying industry trends and presenting insights via reports and white papers to position Coda as a credible source of truth and thought leader.
- Blog - Generating consistent long-form content to increase SEO rankings.
- Case Studies - Analyse data to craft customer success stories and repurpose content across multiple marketing channels to generate leads.
- Event collaterals - Crafting content for events such as flyers, decks, pre-event, during- and post-event marketing materials across multiple platforms and touchpoints
- Working closely with the Brand and Design team to create impactful creatives that drive lead generation.
- Stay up-to-date with B2B marketing trends, technologies, and competitor activity, identifying opportunities for driving innovation and competitive advantage.
Requirements:
- Bachelor's degree in journalism, marketing, business, or a related field
- At least 4 years of experience as a copywriter or content marketer
- Ability to write strong briefs and communicate ideas to designers effectively
- Experience working collaboratively across functions and teams
- Strong understanding of B2B writing specifically on content marketing and lead generation
- Agency experience is an added advantage
- Knowledge of gaming and live streaming industries is a plus.
- Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies.
- Strong analytical and problem-solving skills, with experience in data-driven decision making.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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About The Company
Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.
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