Marketing Manager (Bilingual Japanese/English)

2 Months ago • 5-7 Years • Marketing

Job Summary

Job Description

This Marketing Manager role bridges The Pokémon Company International (London, UK & Bellevue, US) and The Pokémon Company (Tokyo, Japan), ensuring marketing alignment. Responsibilities include supporting strategic initiatives across business pillars, collaborating with stakeholders to achieve goals, and serving as a point of contact between Tokyo and cross-functional teams in London and Bellevue. The role involves managing projects, ensuring timely execution, reviewing marketing assets for accuracy, reporting on key metrics, and coordinating globally aligned marketing activities. Experience in video game, app, TCG, or entertainment marketing is a plus.
Must have:
  • 5-7 years relevant experience
  • Bilingual (Japanese/English)
  • Strong project coordination
  • Multinational corp experience
  • Problem-solving skills
Good to have:
  • Video game/app experience
  • Toy/collectibles experience
  • Passion for Pokémon
Perks:
  • Competitive compensation
  • 100% employer-paid healthcare (US)
  • Generous paid family leave
  • Employer-paid insurance
  • Pension contributions (UK)
  • Fitness reimbursement
  • Hybrid work environment
  • Relocation package

Job Details

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

  • Job Title: Marketing Manager (Bilingual Japanese/English)
  • Job Summary: This role enables greater alignment between The Pokémon Company International and The Pokémon Company in Japan to support the marketing function.
  • People Manager: No

What you’ll do

  • Support key strategic company initiatives across various business pillars. Collaborate with various stakeholders within The Pokémon Company International offices (London, UK and Bellevue, US) and those in The Pokémon Company (Tokyo, Japan) to achieve business goals. Work with Sr. Director and other members of the marketing team to deliver impactful results by proactively identifying problems to be solved and providing solutions.
  • Support video game, app, Trading Card Game and entertainment marketing/PR projects by serving as the point of contact between the Tokyo office of The Pokémon Company, and internal cross-functional teams of The Pokémon Company International, including bilingual product managers based in the US office.
  • Drive project progress within The Pokémon Company International and ensure all teams and stakeholders are properly informed and tasks are executed on time.
  • Coordinate with the Tokyo office of The Pokémon Company in Japan so that the The Pokémon Company International cross-functional teams are sufficiently informed to conduct globally aligned marketing activities. Review marketing assets to ensure accuracy.
  • Research, analyze, report, and present on key business metrics and industry trends.

What you’ll bring

  • Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Multi-cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
  • Demonstrated business related experience in multinational corporations including Japan, Europe and/or the USA.
  • Strong project coordination skills with proven ability to drive results. Action oriented and strong problem solver.
  • Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.
  • Organized and process-oriented with proven ability to manage multiple projects at once.
  • Experience in video game/mobile game app, toys, collectibles or entertainment industries is a plus.
  • Eagerness to learn about the brand in depth. Passion/interest in the Pokémon brand is a plus.
  • Proficiency in MS Office products (Excel, PowerPoint).

Base Salary Range: For this role, new hires generally start between £59,000.00 - £70,300.00 per year. The full range is £59,000.00 - £89,000.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-MW1 #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at Accomodationrequest_TA@pokemon.com

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About The Company

Explore gaming industy jobs in one of the leading Game Studios.

Bellevue, Washington, United States (Hybrid)

Bellevue, Washington, United States (Hybrid)

Bellevue, Washington, United States (Hybrid)

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