Marketing Manager (China market)

2 Months ago • 8 Years + • Marketing • Social Media

Job Summary

Job Description

The Marketing Manager (China market) will serve as the China Hub for HKDL, driving its presence and audience engagement across key social platforms (WeChat, Douyin, RED). Responsibilities include developing and executing comprehensive touchpoint strategies, leveraging data-driven insights for audience planning and marketing optimization. This role requires strong media planning, buying, and cost efficiency skills, ensuring maximum ROI. The manager will collaborate with various teams (market, activation, CRM, media agencies), manage media agency relationships, analyze campaign performance, monitor market trends, and contribute to China-specific campaigns and content. The ideal candidate possesses at least 8 years of experience in China market marketing, social planning, or platform strategy and a deep understanding of the local media landscape.
Must have:
  • 8+ years China market marketing experience
  • Strong understanding of Chinese social media
  • Data-driven marketing & campaign optimization
  • Media planning, buying & cost efficiency expertise
  • Excellent project management & collaboration skills

Job Details

Job Summary:

The position will serve as the China Hub to drive HKDL’s presence and ensuring effective audience engagement through various platforms particularly on key social platforms (WeChat, Douyin, RED). Collaborating closely with market team, activation team, CRM team and media agencies, this person will be responsible for developing and executing comprehensive touchpoint strategies, leveraging data-driven insights to inform audience planning, and optimizing marketing efforts to achieve business objectives.

This person will be playing a critical leadership role in media planning, buying, and cost efficiency with the objective of delivering a strategic communication platform, thus ensuring the maximization of every media dollar to reach our target audience effectively.

Responsibilities:

Platform Strategy

  • Develop and oversee China touchpoint planning and consumer journey mapping to align with campaign objectives and yearly business objectives.
  • Define measurement and track the role of various platforms in the China market, ensuring a cohesive and effective touchpoint strategy.
  • Provide input into agency proposals and strategic platform roles, leveraging platform’s unique ecosystem data insights to drive marketing effectiveness.

Audience Planning and Strategy

  • Identify and target relevant audience segments based on ever evolving platform strengths and behaviors.
  • Monitor China local trends and provide insights to inform marketing strategies and campaign development.
  • Develop strategy for applying HKDL’s 1st party data for media activation and audience optimization
  • Actively contribute to the development and execution of China-specific campaign and content.

Media agency management and daily operations

  • Provide lateral leadership when partnering with different teams (market, activation etc.) to ensure media projects are delivered according to strategy and plan.
  • Consolidate data for media spend analysis and provide insights on brand awareness and visitor intent.
  • Monitor and report on campaign performance, identifying key observations and next steps for optimization.
  • Manage and process payments for media campaigns and ensure accurate financial tracking.

Market expertise

  • Conduct competitive and media monitoring of key competitors of in China.
  • Stay updated on the latest media/ social trends and audience behaviors in the China market
  • Create business case for marketing opportunity based on latest market trend and apply insights into audience and touchpoint planning.

Requirements:

  • Bachelor’s degree in marketing, media/communications, or relevant disciplines
  • Min. of 8 years of work experience in marketing, social planning, or platform strategy in China market
  • Strong understanding of the China market and its media/ social landscape, including platforms and applications (i.e. WeChat, Douyin, Weibo, Red, YunTu) with the ability to analyze ever-evolving China media touchpoints and consumer trends
  • Collaborative problem-solver to work under fast and dynamic environment to deliver high quality of work
  • Strong project management skills, with the ability to oversee multiple projects and ensure timely execution.

HKProfessional #LI-AI1

Similar Jobs

London stock Exchange - Software Engineer

London stock Exchange

Bucharest, Bucharest, Romania (On-Site)
3 Weeks ago
Haptic - Production Director

Haptic

Sweden (On-Site)
5 Months ago
PwC - Corporate Tax Compliance - Senior Manager

PwC

Kilkenny, County Kilkenny, Ireland (On-Site)
8 Months ago
Xsolla - Finance Operations Intern

Xsolla

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Month ago
Housemarque - Lead Lighting Artist

Housemarque

Helsinki, Uusimaa, Finland (On-Site)
1 Month ago
MPOWER Financing - Website Marketing Manager - Digital Marketing - Bangalore, India

MPOWER Financing

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Google - App Specialist, gTech Ads Solutions

Google

Hyderabad, Telangana, India (On-Site)
1 Month ago
Fire Hose Games - Marketing Director

Fire Hose Games

Boston, Massachusetts, United States (Remote)
10 Months ago
PwC - Manager audit financier | Asset Management | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
8 Months ago
The Walt Disney Company - MarkOps Consultant - Contract

The Walt Disney Company

Singapore, Singapore (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

AppLovin - Senior Growth Account Manager, Apps

AppLovin

Toronto, Ontario, Canada (On-Site)
1 Month ago
bytedance - Resource Operation Manager, Volcano Engine

bytedance

Singapore (On-Site)
1 Month ago
London stock Exchange - Manager Risk and Control

London stock Exchange

London, England, United Kingdom (On-Site)
4 Weeks ago
NVIDIA - Senior Program Manager, Chip Assembly Manufacturing Operations

NVIDIA

Santa Clara, California, United States (On-Site)
2 Months ago
Life church - Senior Program Manager

Life church

Edmond, Oklahoma, United States (On-Site)
7 Months ago
Axon - Senior Manager, Revenue Accounting and Commercial Controllership

Axon

San Francisco, California, United States (Hybrid)
1 Week ago
Moloco - Senior Growth Manager

Moloco

Tokyo, Japan (On-Site)
2 Weeks ago
Corsair gaming - Data Analyst Intern

Corsair gaming

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
1 Week ago
Haleon - Consumer Scientist (Global Oral Health)

Haleon

Weybridge, England, United Kingdom (Hybrid)
1 Week ago
PeopleFun - Senior Unity Engineer II

PeopleFun

United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Hong Kong

Sandbox VR - Senior Infrastructure Engineer

Sandbox VR

Hong Kong (On-Site)
1 Month ago
OKX - Senior Product Manager, Trading Bot

OKX

Hong Kong (On-Site)
7 Months ago
luxsoft - Senior Frontend Developer

luxsoft

Hong Kong (On-Site)
3 Days ago
The Walt Disney Company - Senior Dog Handler

The Walt Disney Company

Hong Kong (On-Site)
2 Months ago
Jane Street - Campus Recruiting Coordinator

Jane Street

Hong Kong (On-Site)
2 Weeks ago
The Walt Disney Company - Manager, Marketing (Customer Relationship Management Business)

The Walt Disney Company

Hong Kong (On-Site)
1 Month ago
Jane Street - Business Development Specialist, Korea

Jane Street

Hong Kong (On-Site)
2 Weeks ago
The Walt Disney Company - Entertainment Technician - Full Time

The Walt Disney Company

Hong Kong (On-Site)
6 Months ago
WongDoody - UI Designer

WongDoody

Hong Kong, Hong Kong (On-Site)
1 Month ago
Jane Street - Machine Learning Researcher

Jane Street

Hong Kong (On-Site)
5 Days ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Assystems - Ingénieur d'étude Electricité H/F

Assystems

Pierrelatte, Auvergne-Rhône-Alpes, France (On-Site)
7 Months ago
Games For Love - Volunteer Marketer (With No Salary/Compensation)

Games For Love

Lynnwood, Washington, United States (Remote)
9 Months ago
Nintendo - Brand Ambassador

Nintendo

Los Angeles, California, United States (On-Site)
9 Months ago
paxie games - Marketing Artist

paxie games

Göztepe, İstanbul, Türkiye (On-Site)
6 Months ago
Aftershock Media Group - Senior Account Manager, Influencer Marketing

Aftershock Media Group

(Remote)
2 Months ago
ElevenLabs - Enterprise Marketing - Japan

ElevenLabs

Japan (Remote)
2 Months ago
Nintendo - Production Designer

Nintendo

Redmond, Washington, United States (Hybrid)
11 Months ago
The Walt Disney Company - Marketing Intern

The Walt Disney Company

Taipei City, Taiwan (On-Site)
1 Month ago
ElevenLabs - Mobile Growth Marketer

ElevenLabs

United Kingdom (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

Burbank, California, United States (On-Site)

Celebration, Florida, United States (On-Site)

Buenos Aires, Buenos Aires, Argentina (On-Site)

Seattle, Washington, United States (On-Site)

Santa Monica, California, United States (On-Site)

Glendale, California, United States (On-Site)

Anaheim, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug