Marketing Manager (English, German)
Job Summary
Job Description
- 6+ years marketing experience
- Digital advertising expertise
- Cross-functional project management
- Fluent English and German
- Data analysis and insights generation
- Growth, product, brand, social, or partner marketing experience
- Go-to-market strategy experience
- Experience developing marketing tests
- Audience segmentation and channel selection skills
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in Marketing, including digital advertising, performance Marketing or B2B Marketing.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English and German fluently, to work with internal and external stakeholders.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in go-to-market strategy with the ability to take initiative, provide breakthrough thinking and strategy, delivering large-scale or multiple projects simultaneously.
- Ability to develop new approaches to marketing tests. Strong investigative skills, comfortable with audience segmentation, channel selection and campaign measurement.
- Ability to operate in a fluid environment and deliver insights from multiple data sources through executive communications and presentations.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead and execute fluid Ads Marketing projects.
- Collaborate with stakeholders to manage expectations, align priorities, and ensure seamless project execution.
- Develop Marketing activities that translate Google's Ads value proposition into inspiring, customer centric narratives and engagement opportunities.
- Generate actionable customer and Ads industry insights and measure Marketing activities impact to demonstrate the effectiveness for the Ads business and inform future strategies.
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