Marketing Manager, Galatea & GalateaTV
1 Year ago • Upto 10 Years
Marketing
Job Description
Inkitt is looking for a Marketing Manager to lead and develop buzz-worthy marketing campaigns for Galatea & GalateaTV. You'll need experience developing 360 marketing campaigns, making data-driven marketing decisions, and have a strong understanding of the entertainment landscape.
Good To Have:
- On-Ground Events
- Influencer Marketing
- Social Media Marketing
- CRM Marketing
Must Have:
- Marketing Campaigns
- Data-Driven Decisions
- Entertainment Landscape
- 360 Marketing
Perks:
- Diversity & Inclusion
- Growth Opportunities
Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You'll Do
- Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
- Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
- Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
- Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficienciesHave your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
- Partner with product and engineering to develop solutions for improving user experience.
What You'll Bring
- Direct experience developing 360 marketing campaigns
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Strong communication and organizational skills, and are a team-player
- The ability to operate and thrive under tight timelines and the ability to pivot with ease
- A curious creative mind, and strong eye for visual design
- Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
- An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
- Obsession with detail
Compensation will be determined by skill level, proficiencies, and experience.
At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you!
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