Marketing Manager, Galatea & GalateaTV
Job Summary
Job Description
- Marketing Campaigns
- Data-Driven Decisions
- Entertainment Landscape
- 360 Marketing
- On-Ground Events
- Influencer Marketing
- Social Media Marketing
- CRM Marketing
- Diversity & Inclusion
- Growth Opportunities
4 skills required
Job Details
What You'll Do
- Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
- Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
- Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
- Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficienciesHave your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
- Partner with product and engineering to develop solutions for improving user experience.
What You'll Bring
- Direct experience developing 360 marketing campaigns
- Experience making data-driven marketing decisions to improve and optimize campaigns
- Strong communication and organizational skills, and are a team-player
- The ability to operate and thrive under tight timelines and the ability to pivot with ease
- A curious creative mind, and strong eye for visual design
- Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
- An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
- Obsession with detail
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About The Company
We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.
Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.
Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.
At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.
We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.
Join us to build the Disney of the 21st Century!
FT1000: #8 Fastest-Growing Company in Europe 2023
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