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Marketing Manager, Galatea & GalateaTV

California, United States (Hybrid)

Marketing Manager, Galatea & GalateaTV

3 Months ago • Upto 10 Years • Marketing • Campaign Management • Undisclosed

About the job

3 skills required for this role

Add these skills to join the top 1% applicants for this job

algorithms

innovation

organisational-skills

Job Description

Inkitt is looking for a Marketing Manager to lead and develop buzz-worthy marketing campaigns for Galatea & GalateaTV. You'll need experience developing 360 marketing campaigns, making data-driven marketing decisions, and have a strong understanding of the entertainment landscape.

Must have:

Marketing Campaigns
Data-Driven Decisions
Entertainment Landscape
360 Marketing

Good to have:

On-Ground Events
Influencer Marketing
Social Media Marketing
CRM Marketing

Perks:

Diversity & Inclusion
Growth Opportunities

Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.

What You'll Do

Lead and develop buzz-worthy marketing campaigns to drive awareness and effectively impact business goals.
Push boundaries by testing innovative go-to-market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
Set the marketing mix to support campaigns including but not limited to; on-the-ground events, influencers, social, CRM, etc.
Establish campaign KPIs and analyze campaign performance during and post-campaign to drive ongoing improvements and efficienciesHave your finger on the pulse of entertainment, social trends, and continually evaluate the competitive landscape of the entertainment category.
Partner with product and engineering to develop solutions for improving user experience.

What You'll Bring

Direct experience developing 360 marketing campaigns
Experience making data-driven marketing decisions to improve and optimize campaigns
Strong communication and organizational skills, and are a team-player
The ability to operate and thrive under tight timelines and the ability to pivot with ease
A curious creative mind, and strong eye for visual design
Tapped into pop-culture and fandoms with an in-depth understanding of consumer affinities across film/television, publishing, games, etc
An innate ability to keep up with, and understand what is relevant, on-trend, and outdated
Obsession with detail

Compensation will be determined by skill level, proficiencies, and experience.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you!

Check out our Careers Blog 💼

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About The Company

Inkittt

31 Active Jobs

We believe every author should have an equal opportunity to succeed. Therefore, our mission is to discover hidden talents and turn them into globally successful authors.

Inkitt is a pioneer at the forefront of Data Driven Publishing. Using an analytic and objective approach, we’ve discovered hundreds of talented authors around the world with over 50% of our published authors achieving $100,000+ in sales. We have forever changed the traditional publishing model by inventing an algorithm which analyzes users' reading behavior to identify hits, in turn removing subjectivity from the equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Hits that are identified by our algorithm, are then licensed to and distributed on our Galatea app where we systematically generate blockbusters by A/B testing the content of our stories. This process is our own unique creation, and something which has never before been done in the entertainment industry.

At present, we are an international team of 85 passionate and dedicated inventors and entrepreneurs and we are growing quickly. We are proud that our mission has persuaded early investors in Google and Spotify to back us, as well as attracted talents from Netflix, Activision Blizzard, DeliveryHero, Babbel, and N26 to join us.

We invent new solutions to problems we encounter, as opposed to simply iterating upon existing solutions.

Join us to build the Disney of the 21st Century!

FT1000: #8 Fastest-Growing Company in Europe 2023