Marketing Manager, Japan
Job Summary
Job Description
As a Marketing Manager in Japan, you'll leverage your planning, organizational, and execution skills to drive profitable growth. Collaborating with global teams, agency partners, and trade show producers, you'll own campaigns, reporting to the APAC Regional Marketing Manager. Responsibilities include executing localized B2B marketing campaigns, managing marketing projects across commerce and funding products, planning and executing trade shows, managing external partners, organizing public speaking opportunities, collaborating with business development teams, and contributing to marketing strategy. You'll work with the digital marketing team on paid advertising, social media, content distribution, and more. This role is based in Tokyo and requires fluent Japanese and English.
Must have:
- 2-3 years professional experience
- Bachelors degree in relevant field
- Trade show and B2B event experience
- Experience with digital media agencies
- Fluent in Japanese and English
Good to have:
- Strong data analysis skills
- Experience with global companies
- Public speaking experience at trade shows
- Video game industry experience
- Korean fluency
Perks:
- Opportunity to work with a fast-growing global brand
- Competitive salary and performance-based incentives
- Flexible work environment
- Collaborative and innovative team culture
- Career growth opportunities
6 skills required
Job Details
As a Marketing Manager, you will use your planning, organization and execution skills to help the company profitably grow in Japan.
We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in the Asia-Pacific Region while collaborating and integrating within the global strategy.
When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers.
You will take ownership of campaigns, with direct supervision from the Regional Marketing Manager for APAC (based in Kuala Lumpur, Malaysia), and work alongside the regional Business Development Team in Japan, Experiential and the Digital, Creative and Product Marketing teams in a group effort to execute Xsolla the overall global marketing strategy.
This role is based in Tokyo, Japan.
RESPONSIBILITIES:
- Work within the global marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Japan.
- Create, manage, execute, measure and report on marketing projects and initiatives across the responsible Commerce and Funding products, solutions and services.
- Work with the events team to plan, secure, contract, execute and deliver small, medium, digital and offline trade shows taking place within your region.
- Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
- Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and help integrating products and solutions efficiently.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
- Work with the digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks and other marketing campaign collateral and materials.
REQUIREMENTS:
- 2-3 years professional experience - agency, brand, technology, or related background
- Bachelor degree in Marketing, Business Administration, Communications, or related field
- Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Fluent in Japanese and English
- Preferred
- Strong data analysis and measurement skills
- Experience working with/within global companies
- Organizing and managing public speaking events at regional trade shows and public events
- 2-3 years of experience and knowledge of working in the video game development and publishing industry
- Fluent in Korean
Why Join Us?
Opportunity to work with a fast-growing global brand.
Competitive salary and performance-based incentives.
Flexible work environment (remote, hybrid, or in-office options).
Collaborative and innovative team culture.
Career growth opportunities in a dynamic and expanding market.
If you’re passionate about influencer marketing and gaming, and want to make an impact in the Japan region, we’d love to hear from you! Apply now and be part of our journey.
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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