Marketing Operations and Campaign Specialist

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. Join the Fast-Growing BytePlus Team BytePlus is one of the newer Business Units formed to serve global enterprise customers with our leading technology solutions. As part of the BytePlus Team, you help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge intelligent technologies, we are devoted to developing innovative products and solutions to shape the future. We empower our clients to focus on what truly matters. Centering on inspiring innovativeness and excellence, we create life-changing solutions that impact lives around the world. You can help us to achieve our mission. We are looking for a results-driven Marketing Operations and Campaign Specialist to join our dynamic marketing team. This role focuses on streamlining marketing processes, executing and optimizing campaigns, and ensuring seamless integration between marketing strategies and operational execution. The ideal candidate is highly organized, analytical, and experienced in managing campaigns across multiple platforms. The following are some of the key responsibilities and duties of the job: 1. Marketing Operations Management: - Develop and maintain efficient marketing workflows, ensuring consistency and scalability across campaigns. - Manage marketing technology stacks, including CRM systems, automation tools, and analytics platforms. - Ensure data accuracy and compliance with regulatory standards, such as GDPR or other data privacy policies. - Collaborate with cross-functional teams to align marketing strategies with operational goals. 2. Campaign Management: - Plan, coordinate, and execute multi-channel marketing campaigns, including email, social media, paid ads, and content marketing. - Define campaign objectives, KPIs, and timelines, ensuring alignment with business goals. - Monitor and optimize campaign performance through A/B testing, segmentation, and data-driven insights. - Coordinate creative development, messaging, and asset delivery to ensure timely execution. 3. Performance Analytics and Reporting: - Track and analyze campaign performance metrics, providing detailed insights and actionable recommendations. - Create and maintain dashboards to monitor the effectiveness of campaigns in real-time. - Generate post-campaign reports, highlighting ROI, key successes, and areas for improvement. 4. Process Improvement: - Identify and implement opportunities to enhance marketing processes and campaign workflows. - Document and maintain standard operating procedures for campaign execution and marketing operations. - Drive innovation in campaign strategies by staying updated on industry trends and emerging technologies. 5. Stakeholder Collaboration: - Partner with sales, product, and creative teams to ensure campaigns are aligned with organizational objectives. - Work closely with external vendors, agencies, and partners to deliver high-quality campaign assets and initiatives. - Act as a key point of contact for resolving operational challenges related to campaigns.

Minimum Qualifications - Bachelor’s degree in Marketing, Business Administration, or a related field. - At least 3 years of experience in marketing operations, campaign management, or a similar role. - Proficiency with marketing tools and platforms, such as Salesforce, Pardot, Marketo, Eloqua, HubSpot, Google Analytics, and campaign management tools. - Knowledge of digital marketing channels, including social media, SEO, SEM, and email marketing. Preferred Qualifications - Excellent project management skills with the ability to manage multiple campaigns simultaneously. - Familiarity with marketing automation tools and CRM platforms. - Strong communication and interpersonal skills. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.