Job Description
As a Marketing Operations Program Coordinator, you will optimize processes, manage initiatives, and ensure marketing program execution. Responsibilities include overseeing marketing workflows, using Wrike for project management, analyzing data, and collaborating with stakeholders to improve efficiency. This role is essential for scaling marketing efforts and driving growth. The coordinator will manage projects, optimize processes, drive collaboration, analyze data, coordinate resources, and create reports. The role requires project management, marketing operations knowledge, data analytics, communication, process improvement, and Martech experience.
Good To Have:
- Knowledge of Marketing business models.
- Experience in setting up campaigns or improving processes.
- Technical skills in reporting tools, dashboards, and data analysis.
- Background in consulting, operations, or revenue strategy.
Must Have:
- Manage marketing programs using Wrike or similar tools.
- Understand marketing workflows, campaign execution, and lead processes.
- Analyze marketing performance metrics, generate insights, and optimize.
- Communicate cross-functionally and drive alignment.
- Identify inefficiencies and implement process improvements.
Perks:
- Paid Time Off programs for Vacation, Holidays, and Volunteering
- Medical, Dental, and Vision health insurance plans
- Life insurance plan
- Paid Parental Leave (18 weeks for mothers giving birth, 4 weeks for other parents)
- Employee Assistance Program
Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
Our vision: A world where everyone is free to focus on their most purposeful work, together.
More About Your Role
As a Marketing Operations Program Coordinator you will drive operational excellence within the marketing organization by optimizing processes, managing cross-functional initiatives, and ensuring seamless execution of marketing programs. You will be responsible for overseeing marketing workflows, leveraging Wrike for project management, analyzing marketing performance data, and collaborating with stakeholders to enhance efficiency and effectiveness.
How You’ll Make an Impact
Your ability to connect marketing strategy with execution will be instrumental in scaling our marketing efforts and driving business growth. This will include:
- Program Management: Utilize Wrike to oversee and manage Tier 1/Priority marketing projects, ensuring alignment with goals, timelines, and budgets.
- Process Optimization: Own and evolve the Marketing Processes. Enable Wrike Marketing to deliver best-in-class workflows that are scalable, repeatable, and showcase-ready for customers. Act as the in-house expert in Wrike, leading its strategic application across marketing initiatives.
- Cross-functional Collaboration: Drive alignment through ownership of the marketing operating calendar and key cadences (e.g. campaign reviews, OKR check-ins, and product marketing launches), ensuring consistency, accountability, and proactive communication across teams.
- Data-Driven Decision Making: Analyze marketing data to identify trends, measure campaign effectiveness, and provide actionable insights.
- Resource Coordination: Ensure the right teams have the necessary tools, assets, and information to execute campaigns successfully.
- Reporting & Insights: Develop dashboards and reports to track marketing performance and operational KPIs, ensuring visibility into key metrics.
You Will Achieve Your Best If You Have:
- Project Management Expertise: Proven experience managing complex marketing programs using Wrike or similar project management tools or methodologies.
- Marketing Operations Knowledge: Understanding of marketing workflows, campaign execution, and lead management processes.
- Data Analytics Skills: Ability to analyze marketing performance metrics, generate insights, and optimize initiatives.
- Strong Communication Skills: Comfortable working cross-functionally and driving alignment among multiple stakeholders, including the CMO.
- Process Improvement Mindset: Passion for identifying inefficiencies and implementing process improvements.
- Experience with Martech Stack: Familiarity with CRM, automation platforms (e.g. Workato), and analytics tools is a plus.
- Adaptive Mindset: Ability to quickly immerse in the marketing landscape, understand ongoing initiatives, and gain context to contribute meaningfully to strategic and executional priorities.
You Will Stand Out With:
- Proven knowledge of Marketing business models.
- Experience in setting up campaigns, implementing system changes, or improving processes for Marketing organizations.
- Strong technical skills in reporting tools, dashboards, and data analysis (e.g., Salesforce, Tableau).
- A background in consulting, operations, or revenue strategy with hands-on exposure to marketing teams and initiatives; able to act as an internal consultant to challenge assumptions, identify improvement areas, and accelerate decision-making.
Perks of working at Wrike
- Paid Time Off programs for Vacation, Holidays, and Volunteering
- Medical, Dental, and Vision health insurance plans
- Life insurance plan
- Paid Parental Leave (18 weeks for mothers giving birth, 4 weeks for other parents)
- Employee Assistance Program
Your recruitment buddy will be Aziza Talhi, Senior Recruiter.
#LI-AT1
Who Is Wrike and Our Culture
We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work mode
Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our persona
💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.
Our culture and Values
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.
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