The Marketing Operations Specialist at Penn Interactive will execute and analyze promotional campaigns across online gaming brands.  Responsibilities include preparing and crediting promotions, generating performance reports, testing new promotional mechanics, coordinating asset creation, utilizing marketing technology tools (Looker, Asana), collaborating with various departments (customer support, legal, product), facilitating in-app promotion placement, contributing to regulatory approvals, and conducting competitive research.  The role requires strong communication, attention to detail, and cross-functional collaboration skills. The ideal candidate has experience in digital marketing and online gaming operations, and a deep understanding of the online gaming landscape.

We are HQ’d in Philadelphia managing $PENN’s digital products.

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<div class="job__description body"><div><a href="https://www.pennentertainment.com/">PENN Entertainment, Inc.</a> is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.
We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through <a href="https://about.espnbet.com/">ESPN BET</a>, Hollywood Casino, <a href="https://thescore.bet/">theScore Bet Sportsbook &amp; Casino</a>, or <a href="https://www.thescore.com/">theScore</a> media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.
When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.
With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.</div><div>About the Role &amp; Team
On the Marketing team at Penn Interactive, our mission is to develop high-quality and sustainable data-driven marketing channels to improve retention, growth, and user adoption. As a Marketing Operations Specialist your primary objective will be to work with the strategy marketing team to execute a wide array of promotional campaigns. Your goal will be to maximize customer experience and player retention through the delivery of personalized marketing and innovative promotional programs.
You will ensure promotional programs are compliant, understandable, and flawless. You will focus on operational excellence as you own the end-to-end execution of innovative marketing campaigns. The ideal candidate has strong communications skills, high attention to detail, knowledge of promotional execution, a passion for working cross-collaboratively with different teams, and an interest in online gaming&nbsp;
About the Work
<ul>
<li>Work as part of the marketing operations team to prepare, credit and analyze promotions and campaigns for all online gaming brands.</li>
<li>Pull and manipulate data for daily, weekly, and monthly reports on campaign performance and distribute them to relevant internal stakeholders and/or external partners as appropriate.</li>
<li>Test new promotional mechanics in the promotion engine and report on the end-to-end user journey.</li>
<li>Coordinate asset creation and dissemination across design and marketing execution teams as it pertains to marketing campaigns.</li>
<li>Ability to learn and effectively utilize Marketing Technology tools, including Looker, Asana, and Back Office tools.</li>
<li>Communicate with other departments around logistics and execution of marketing programs and troubleshooting as needed, including customer support, legal/compliance, and product.</li>
<li>Work with product and operations teams to facilitate in-app placement and surfacing of promotions.</li>
<li>Contribute to the regulatory promotion approval process through development of terms &amp; conditions documentation for all campaigns, and ensure all copy is aligned with state-level regulatory requirements.</li>
<li>Perform competitive research on marketing programs, product capabilities, and industry landscape.</li>
<li style="font-weight: bold;" data-stringify-indent="0" data-stringify-border="0">This position’s schedule will be 9AM-5PM Saturday through Wednesday.</li>
<li>Other duties as required.</li>
</ul>
About You
<ul>
<li>Bachelor’s degree (B.S./B.A.) in marketing, business administration, or related field.</li>
<li>3+ years of experience in a digital marketing and/or online gaming operations role.</li>
<li>Capability to work cross-functionally, including virtual teams.</li>
<li>Experience with building promotional programs for digital product.</li>
<li>A passion and curiosity for online</li>
<li>Comfort working in a fast-paced, ever-changing environment.</li>
<li>Excellent written and oral communications skills.</li>
<li>Strong attention to detail.</li>
<li>Ability to organize and prioritize tasks constantly.</li>
<li>Passionate and knowledgeable about North American online</li>
<li>Strong understanding of online gaming</li>
<li>Competent in Microsoft Office and/or Google Suite.</li>
</ul>
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<a class="css-tgpl01" href="https://www.linkedin.com/company/penn-interactive-pi/" data-testid="link-with-safety" data-renderer-mark="true">Check out our LinkedIn page!</a>
Recently being recognized as a top workplace in the United States,&nbsp;we believe people work their best when they can be themselves. We are looking for hungry, innovative thinkers to help us challenge the status quo of the gaming industry.&nbsp; Diversity, equity, and inclusion are vital to all of our processes, programs, and structures. Your story, who you are, and your experience matter here.</div></div>

Marketing Operations Specialist