The Marketing Operations & Technology Manager optimizes marketing processes, manages technology platforms (HubSpot, Salesforce, BigQuery, Google Analytics), and ensures data-driven decisions.  Key responsibilities include HubSpot administration and optimization, marketing reporting and data analysis using Power BI, Google Looker Studio, or Tableau, and marketing technology & process optimization.  The role requires collaboration with Sales Operations, RevOps, and marketing teams, ensuring data hygiene, lead management, and compliance with data privacy regulations.  The ideal candidate possesses strong expertise in HubSpot, marketing automation, CRM systems, analytics, and project management, with experience in BigQuery and data visualization tools.

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<div class="section page-centered" data-qa="job-description"><div><b>Job Summary:</b></div><div>The Marketing Operations &amp; Technology Manager is responsible for optimizing marketing processes, managing technology platforms, and ensuring data-driven decision-making to enhance campaign performance and marketing effectiveness. This role plays a critical part in improving efficiency, implementing automation, and ensuring seamless integration between our marketing technology and data ecosystem including HubSpot, Salesforce, BigQuery, Google Analytics, and other MarTech tools to drive marketing success.</div><div>&nbsp;</div><div>A key focus of this role is HubSpot administration and optimization, as well as leading the strategy and execution of Marketing reporting and data analysis with expertise in data visualization tools (PowerBI, Google Looker Studio, Tableau) to provide marketing insights. The ideal candidate has expertise in marketing automation, CRM systems, analytics, and project management, with a strong technical understanding of HubSpot operations and data-driven decision-making.</div><div>&nbsp;</div><div><b>Key Responsibilities:</b></div><div>&nbsp;</div><div>HubSpot Administration &amp; Optimization</div><div>Serve as the HubSpot owner      and administrator, ensuring proper configuration, integration, and      optimization for marketing campaigns.</div><div>Manage HubSpot workflows,      lead scoring models, and automation sequences to improve lead quality and      campaign efficiency.</div><div>Ensure seamless      integration between HubSpot and CRM (Salesforce preferred), as well as      other marketing technology tools.</div><div>Develop and enforce best      practices for lead management, segmentation, and reporting within HubSpot.</div><div>Train and support      marketing teams on HubSpot best practices, analytics, and automation      capabilities.</div><div>Data, Analytics &amp; Reporting</div><div>Utilize BigQuery to      analyze large-scale marketing data sets and generate actionable insights.</div><div>Build dashboards and      reports in Google Looker Studio, Tableau, or Power BI to track marketing      performance and ROI.</div><div>Implement and refine      marketing attribution models to measure the effectiveness of marketing      efforts and optimize budget allocation.</div><div>Track, analyze, and report      on key marketing performance metrics, including lead generation, pipeline      contribution, and campaign ROI.</div><div>Work closely with      stakeholders to identify data gaps, improve reporting accuracy, and drive      data-driven marketing strategies.</div><div>Marketing Technology &amp; Process Optimization</div><div>Own and optimize marketing      automation processes, ensuring efficiency, scalability, and lead      conversion.</div><div>Maintain data hygiene,      segmentation, and enrichment to improve targeting and personalization.</div><div>Evaluate and implement new      marketing technologies to improve campaign execution and measurement.</div><div>Establish and document      best practices for marketing operations, automation, and reporting.</div><div>Cross-Functional Collaboration &amp; Compliance</div><div>Work closely with Sales      Operations and RevOps to ensure smooth lead handoff, tracking, and      closed-loop reporting.</div><div>Collaborate with Demand      Generation, Digital Marketing, and Content teams to align HubSpot, data,      and analytics with marketing strategies.</div><div>Manage relationships with      vendors and external partners for marketing technology solutions and      integrations.</div><div>Ensure compliance with      data privacy regulations (GDPR, CCPA) and industry best practices.</div><div><b>Qualifications &amp; Experience:</b></div><div>7+ years of experience in      Marketing Operations, Marketing Technology, or related roles.</div><div>Strong expertise in      HubSpot (certifications preferred) and marketing automation best      practices.</div><div>Experience with BigQuery      for querying and analyzing large marketing data sets.</div><div>Proficiency in data      visualization tools (Google Looker Studio, Tableau, Power BI) for      marketing reporting and insights.</div><div>Strong knowledge of CRM      systems (Salesforce preferred) and marketing technology integrations.</div><div>Experience with marketing      performance metrics, attribution modeling, and lead lifecycle management.</div><div>Strong problem-solving and      project management skills to drive operational efficiency.</div><div>Familiarity with data      privacy laws (GDPR, CCPA) and compliance requirements in marketing      operations.</div><div><b>&nbsp;</b></div><div><b>Preferred Skills:</b></div><div>Experience with Customer      Data Platforms (CDPs) or Data Management Platforms (DMPs).</div><div>Familiarity with A/B      testing, conversion rate optimization, and web analytics.</div><div>SQL, Python, or other data      analysis skills are a plus.</div><div>HubSpot, Google BigQuery,      or Salesforce certifications are a plus.</div><div><b>&nbsp;</b></div><div><b>Why Join Us?</b></div><div>Opportunity to own and      optimize HubSpot and drive marketing technology success.</div><div>Work at the intersection      of marketing, technology, and data analytics.</div><div>Fast-paced, collaborative      environment focused on innovation and efficiency.</div><div>Hands-on access to      cutting-edge MarTech tools and data analytics platforms.</div><div>Career growth and      leadership opportunities in Marketing Operations and Analytics.</div><div>&nbsp;</div></div>undefinedundefinedundefined