Marketing Partnership Manager - Japan

4 Months ago • 10 Years + • Marketing

Job Summary

Job Description

Netflix seeks a Marketing Partnership Manager in Japan to lead partnership development and execution. Responsibilities include creating and executing marketing strategies aligned with business objectives, identifying growth opportunities with partners (telcos, consumer electronics brands), leading partner marketing campaigns from ideation to analysis, and building strong relationships with both internal and external stakeholders. The ideal candidate has 10+ years of consumer marketing experience, a proven track record in large-scale campaigns, strong negotiation skills, and fluency in Japanese and English. The role involves close collaboration with cross-functional teams and requires managing multiple projects simultaneously.
Must have:
  • 10+ years consumer marketing experience
  • Lead large-scale integrated marketing campaigns
  • Strong negotiation & relationship-building skills
  • Fluency in Japanese and English
  • Data analysis & strategy application
Good to have:
  • Experience in partnerships marketing

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

It's an amazing time to join Netflix as we continue to bring exciting content to over 270M paid memberships worldwide. Our ability to extend our reach and grow new audiences through partnerships is critical to the company's future success, and we are looking for a talented individual to join our Marketing Partnerships (MP) team in Japan. Marketing Partnerships sits at the intersection of commerce and creativity, working with a wide range of partners from telco operators to big consumer brands. You will lead the efforts to unlock new partnerships, as well as growing existing ones with the ultimate goal of driving business impact for Netflix in the critical market. A passion for technology and content is a must in addition to a keen understanding of how partner technologies and services fit into member’s lives and how they are likely to evolve over time.  You are expected to develop effective marketing strategies and execute content marketing campaigns while cultivating deep relationships with partners. You closely partner with external agencies/vendors, external partners as well as cross-functional teams. Ultimately, You own the full life cycle of partner marketing projects, from idea to execution to post-analysis. You value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture. The role is based in Tokyo and will report to the Director of Marketing Partnerships, Japan. You will occasionally travel to meet with partners. 


Responsibilities:

  • Support Director of MP,  to create and execute Marketing Partnership strategies that align with the business objectives.
  • Work with internal stakeholders and outside partners (e.g., mobile & broadband operators, consumer electronics) to identify business growth opportunities, and develop effective marketing strategies and tactics to achieve business objectives for Netflix.
  • Lead and own partner marketing campaigns from ideation to execution.
  • Work closely with partners and internal stakeholders to plan and execute full funnel campaigns to maximize the acquisition of new customers.
  • Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results.
  • Develop a long-term relationship and marketing strategies with our distribution partners’ Marketing teams to drive incremental business growth for both.
  • Experience and Qualifications:
  • 10+ years experience in a consumer marketing role with a reputable brand or agency.
  • Must have experience leading and executing large-scale integrated marketing campaigns, a working knowledge of media strategy and planning, and consumer acquisition marketing experiences.
  • Demonstrated strong business acumen and ability to analyze and apply data to marketing strategy and goals.
  • Proven record of strong negotiation skills with an ability to develop rapport and translate established business partner relationships to programs that impact the business.
  • Exemplary communication and interpersonal skills, strong capabilities in managing external and internal stakeholders from different disciplines such as business development, creative, marketing, content, and PR.
  • Ability to manage multiple time-sensitive projects simultaneously, working both independently and in close collaboration with a wide variety of stakeholders.
  • Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different inputs into one actionable output.
  • Experience in partnerships marketing is preferred. 
  • Fluency in Japanese and English is required.


Personality Attributes:

  • Curious and creatively minded in every way.
  • Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
  • Able to give and receive feedback positively, and see the value of different perspectives.
  • Able to think and act with agility.
  • Demonstrates strong judgment in the face of ambiguity.
  • Flexible and adaptive to evolve the role based on our business needs.
  • A desire to thrive in our unique culture ()

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Netflixは男女雇用機会均等法を順守しており、考え方や背景の多様性がより強力なチームを構築すると認識しています。Netflixは多様性・インクルージョンについて、真剣にかつ思慮深く取り組んでおり、人種、宗教、出身地、性別、性自認・性表現、経済状況、性的指向、年齢、婚姻状況、兵役、障がいの有無、その他の属性によって差別することはありません。

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About The Company

Netflix is one of the world's leading entertainment services with over 247 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

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