Marketing Planning - User Growth (Xingdie)

1 Month ago • All levels • Marketing

Job Summary

Job Description

1. Based on product selling points and version features, output the placement material plan, follow up on production and effect tracking, and be responsible for the quality of effect materials; 2. Connect with internal and external teams, combine the version to produce media/channel/offline advertising and page materials, and output copywriting and creativity for different requirements; 3. Be responsible for material flow and schedule management, and output advertising creative copywriting and scripts for different crowd labels and platforms; 4. Continuously explore material content types, discover high-value users on various media platforms, and look for return and incremental growth.
Must have:
  • Output placement material plans based on product features.
  • Produce media/channel/offline advertising and page materials.
  • Manage material flow and schedule.
  • Output advertising creative copywriting and scripts.
  • Explore material content types and discover high-value users.

Job Details

1.根据产品卖点和版本特色,输出投放素材方案、跟进制作和效果跟踪,对效果类素材质量负责; 2.对接内外团队,结合版本进行媒体/渠道/线下广告和页面素材制作,并针对不同要求输出文案和创意; 3.负责素材流转和排期管理,针对不同人群标签和平台输出广告创意文案和脚本; 4.持续探索素材内容类型、发掘各媒体平台高价值用户,寻找回流和增量.

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About The Company

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

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