Marketing Science Director

1 Month ago • 8 Years + • Marketing

Job Summary

Job Description

As a Marketing Science Director, you will be responsible for ensuring clean, robust measurement of cross-channel marketing activations, with experience in digital analytics tools, media, and CRM. You will collaborate with other Marketing Science team members and cross-functional teams to support digital marketing measurement initiatives. This role involves identifying, prioritizing, and addressing client business needs, excelling in tracking and measurement, data visualization, testing and evaluation, data integration, and data science, with a subject matter expertise in Media and an audience-first approach. You will implement cross-channel data capture, communicate complex technical concepts to non-technical audiences, maintain and advance digital analytics measurement solutions, and collaborate on data strategy for CDP launch and CRM efforts. Ensuring taxonomy and data collection best practices are applied, operating A/B tests for optimization, and creatively solving problems are key responsibilities.
Must have:
  • 8+ years of relevant experience
  • Strong understanding of digital media channels
  • Experience building dashboards (Power BI, Tableau)
  • Ability to distill information into insights
  • Experience with digital media platforms
  • Experience with CRM platforms
  • Experience with website analytics platforms
  • Proven experience in A/B testing
  • Experience with data storage and databases (SQL)
  • Strong communication and collaboration skills
  • Organized approach to multiple projects
  • Strong collaboration, project management, and team building skills
  • Proficiency in online marketing industry trends
Good to have:
  • Utilization of JIRA or other Project Management tools
  • Ability to notice business opportunities
  • Hands-on experience with data science projects
  • MMM or MTA experience
  • Experience supporting automotive clients
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Fridays
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media and CRM. 
In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, data science, with a subject matter expertise in Media with an audience first approach.


You will:

  • Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
  • Effectively communicate and present complex technical concepts to non-technical audiences.
  • Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
  • Collaborate with Strategy and MarTech team members to create and maintain data strategy for CDP launch to support client CRM efforts. 
  • Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations. 
  • Operate A/B tests against audience and creative content to close feedback loops and optimize performance. 
  • Creatively solve problems, improve processes, and design methodically.
  • Drive collaboration within teams to provide support, share skills, and gain insight.
  • Confidently manage project delivery expectations and communications to project team.

 

You have:

  • 8+ years of relevant experience.
  • Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
  • Experience building dashboards in Power BI, Tableau, or similar. 
  • Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
  • Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
  • Proven experience operating A/B testing, campaign reporting, media implementation, and brand reporting within marketing campaigns.
  • Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
  • Confidence in your communication and collaboration skills.
  • Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
  • Well-organized approach to working on multiple projects at once.
  • Passion to always improve your team’s craft through ongoing learning and support.
  • Strong collaboration, project management, and team building skills. 
  • Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms. 

 

Nice to have:

  • Utilization of JIRA or other Project Management tools.
  • Ability to take notice of business opportunities within client accounts. 
  • Hands on experience with data science projects. 
  • Integrating digital and media data, MMM (mixed media modeling) or MTA (multi-touch attribution).
  • Experience supporting automotive clients. 

 

What We Offer

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, personal/sick days, and flex days 
  • Access to online services for families and new parents 
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.    

 

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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