Marketing Science Partner (Financial Services)

This role involves working with internal and external stakeholders to advise clients and the industry on measurement strategy, continuously improving measurement practices to enhance business performance. The ideal candidate will drive industry adoption of Meta's preferred measurement methods and products, design and execute empirical research for individual clients and industry-wide initiatives. Responsibilities include: * Managing complex client relationships across Retail, e-Commerce, and Entertainment industries. * Developing and implementing measurement strategies for clients, including measurement product adoption, learning agendas, and experiments to improve performance and uncover best practices. * Leading innovation and driving client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches. * Designing tests to measure the effectiveness of various media and showcasing the power of good measurement using client data and Meta or third-party technology tools. * Conducting in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels. * Communicating complex research results, insights, and recommendations to a diverse set of technical and non-technical stakeholders. * Providing feedback and collaborating with Product, Business Engineering, and Partnership to identify opportunities for new features, products, and partnerships, driving client engagement around measurement innovation, including product alphas and beta. * Partnering closely with cross-functional teams, such as Sales, Product, Data Science, Creative Shop, Business Engineering, etc.