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Marketing Science Partner (Financial Services)

Marketing Science Partner (Financial Services)

1 Month ago • 8 Years + • Data Analyst

About the job

7 skills required for this role

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unity

python

sql

data-science

innovation

critical-thinking

cross-functional

Job Description

This role involves working with internal and external stakeholders to advise clients and the industry on measurement strategy, continuously improving measurement practices to enhance business performance. The ideal candidate will drive industry adoption of Meta's preferred measurement methods and products, design and execute empirical research for individual clients and industry-wide initiatives. Responsibilities include: * Managing complex client relationships across Retail, e-Commerce, and Entertainment industries. * Developing and implementing measurement strategies for clients, including measurement product adoption, learning agendas, and experiments to improve performance and uncover best practices. * Leading innovation and driving client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches. * Designing tests to measure the effectiveness of various media and showcasing the power of good measurement using client data and Meta or third-party technology tools. * Conducting in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels. * Communicating complex research results, insights, and recommendations to a diverse set of technical and non-technical stakeholders. * Providing feedback and collaborating with Product, Business Engineering, and Partnership to identify opportunities for new features, products, and partnerships, driving client engagement around measurement innovation, including product alphas and beta. * Partnering closely with cross-functional teams, such as Sales, Product, Data Science, Creative Shop, Business Engineering, etc.

Must have:

Bachelor's degree in a directly related field, or equivalent practical experience.
Degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar
8 yrs+ consulting, research or analytics research experience
Experience using data and numbers to formulate insights.
Experience analyzing and manipulating data sets to identify patterns and provide client insights.
Knowledge of advertising measurement methods and technologies.
Client-facing experience, including experience driving change through adoption of new products or research methods.
Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at senior levels.
Experience analyzing and manipulating data sets using R, Python, SQL and etc. and applying statistics where appropriate to understand patterns and provide insights.
Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs and etc.

Good to have:

Direct experience with direct response attribution measurement methodologies, tools and data sets.
Experience in Entertainment, retail and/or eCommerce industry
Experience working with or in support of diverse communities.

Perks:

bonus
equity
benefits

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This position will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Meta preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level. Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Meta is seeking exceptional candidates to join this new team: we’re looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data tools. To successfully influence how clients conduct and use measurement, the candidate will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

Marketing Science Partner (Financial Services) Responsibilities

Manage a complex set of client relationships across Retail, e-Commerce, and Entertainment industries.

Work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practices.

Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.

Design tests to measure the effectiveness of various media and to showcase the power of good measurement using client data and Meta or third-party technology tools.

Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels.

Communicate complex research results, insights, and recommendations with a diverse set of technical and non-technical stakeholders

Provide feedback to and collaborate with Product, Business Engineering, and Partnership to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.

Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, Business Engineering, etc.

Minimum Qualifications

Bachelor's degree in a directly related field, or equivalent practical experience.

Degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar

8 yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.

Experience analyzing and manipulating data sets to identify patterns and provide client insights.

Knowledge of advertising measurement methods and technologies.

Client-facing experience, including experience driving change through adoption of new products or research methods.

Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at senior levels.

Experience analyzing and manipulating data sets using R, Python, SQL and etc. and applying statistics where appropriate to understand patterns and provide insights.

Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs and etc.

Preferred Qualifications

Direct experience with direct response attribution measurement methodologies, tools and data sets.

Experience in Entertainment, retail and/or eCommerce industry is an asset.

Experience working with or in support of diverse communities.

For those who live in or expect to work from California if hired for this position, please click for additional information.

Locations

Data Center

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$127,000/year to $188,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

View Full Job Description

$127.0K - $188.0K/yr (Outscal est.)

$157.5K/yr avg.

Los Angeles, California, United States

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