Marketing Specialist (China)

3 Weeks ago • 3-4 Years • Marketing

Job Summary

Job Description

CD PROJEKT RED seeks a Marketing Specialist to bolster its presence in China. This role involves supporting marketing campaigns, adapting global strategies to the Chinese market (considering cultural nuances, platforms like WeChat, Weibo, Bilibili, etc., and regulations), and collaborating with regional partners and internal teams. Responsibilities include managing key business partners, monitoring market trends and competitor activities, providing data-driven insights, and coordinating project logistics. Growth opportunities into senior roles are available.
Must have:
  • 3-4 years marketing experience in China
  • Fluent in Mandarin and English
  • Proficient in Google Suite/MS Office
  • Understanding of China's digital ecosystem
  • Strong organizational and communication skills
Good to have:
  • Bachelor's degree in Marketing/related field
  • Gaming/entertainment industry experience
  • Partnership management/influencer collaboration experience in China
Perks:
  • Flexible working hours
  • Welcome pack
  • Trainings and courses
  • Company merch
  • Private medical healthcare
  • Psychological care
  • Social events
  • Relocation support
  • Polish lessons
  • Paid leave

Job Details

Company Description

To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel where we share behind-the-scenes insights and stories direct from our team members!

Job Description

We are seeking a highly skilled Marketing Specialist to join our Global Brand Marketing team. In this role, you will support the execution of marketing campaigns and initiatives to strengthen CD PROJEKT RED’s presence in China. You will collaborate with regional partners and internal teams to adapt global strategies to the Chinese market, with opportunities to grow into a senior role as you demonstrate leadership and expertise. 

Daily Responsibilities

  • Supports planning and execution of marketing activations and partnerships in China, ensuring cultural relevance and alignment with brand values.
  • Assists in adapting global marketing strategies to local market needs, including adjustments for consumer behavior, digital platforms (e.g. WeChat, Weibo, Bilibili, Douyin, Heybox, Rednote), and regulatory considerations.
  • Works as the main point of contact for various CD PROJEKT RED departments, such as brand, creative, legal, PR, community, and production team in all CN marketing-related projects.
  • Responsible for account management of key business partners, for example, distributors, marketing & media agencies, media outlets or local content creators.
  • Monitors regional trends, competitor activities, and performance metrics to identify opportunities for optimization.
  • Provides actionable insights and reporting to senior team members to refine strategies and tactics.
  • Assists in coordinating approvals, budgets, and timelines for regional projects.

Qualifications

  • 3-4 years of experience in marketing roles (agency or in-house), with exposure to the Chinese market.
  • Fluency in Mandarin and English (written and spoken).
  • Proficiency in Google Suite/MS Office; familiarity with local analytics tools is a plus.
  • Basic understanding of China’s digital ecosystem, social media platforms, and cultural trends.
  • Basic knowledge of China’s advertising regulations and media landscape.
  • Strong organizational skills with the ability to manage multiple tasks and deadlines.
  • Eagerness to learn, adapt, and grow within a fast-paced global organization.
  • Collaborative mindset with excellent communication skills.
  • Problem-solving aptitude and a proactive approach to challenges.

Nice to have
(Please note that these skills are not required to apply for the position)

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Interest or experience in gaming, entertainment, or tech industries.
  • Exposure to partnership management or influencer collaborations in China. 

 

Additional Information

Working mode

  • Remote-first: while we support a remote working model for this role, we have a strong preference for candidates who are based in Shanghai or the surrounding areas.

Perks & Professional Growth

  • Flexible working hours — start your workday anytime between 8:00 and 10:00 AM.
  • A welcome pack filled with goodies — to help you feel right at home once you join the team.
  • Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn!
  • Merch — gifts for newborn rebels and regular chances to nab some cool swag!

Health & Well-being

  • Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives.
  • Psychological care — free mental health support and various well-being webinars. 

Social Activities & Life in the Office

  • Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
  • Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.

Relocation support

  • Relocation package – flight ticket, company apartment for your first month, relocating your pet, shipping your belongings: it’s all covered. Who said moving countries needs to be complicated?
  • Relocation assistance — processing your legalization operations for you, assistance with finding residence, tax settlements, helping out with translations if needed, and much more — we have dedicated teams to help make sure that all you need to feel right at home is taken care of.
  • Polish lessons for foreign employees — and for your spouse or partner, too.
  • Paid Leave — from 20 to 26 days of holiday for every team member per year, paid sick leave, and paid maternity & paternity leave.

If you've observed any irregularities in our recruitment process please click here to report them.

Similar Jobs

Samsung Semiconductor - Senior Engineer, Performance Modeling Architect

Samsung Semiconductor

San Jose, California, United States (Hybrid)
4 Months ago
Techland - Junior Localization Specialist

Techland

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
1 Week ago
Techland - Open World Level Designer

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago
G5 Games - 2D UI/UX Artist (match-3 project)

G5 Games

Yerevan, Yerevan, Armenia (Remote)
6 Months ago
Luxoft - Lead Java Developer (for Trading Application)

Luxoft

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Remote)
4 Months ago
Illumination - Partnerships, Marketing Intern - Summer 2025

Illumination

Santa Monica, California, United States (Hybrid)
2 Months ago
Salesforce - Technical Architect - Marketing Cloud

Salesforce

(Remote)
2 Months ago
PlayStation Global - Channel Experience Manager

PlayStation Global

United States (Remote)
4 Weeks ago
Google - Account Strategist, Engage

Google

New York, New York, United States (On-Site)
1 Week ago
Tripledot Studios - Marketing Manager (User Acquisition)

Tripledot Studios

London, England, United Kingdom (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Samsung Semiconductor - Senior Manager, Foundry Customer Engineering

Samsung Semiconductor

San Jose, California, United States (On-Site)
2 Days ago
Codeway - Creative Marketing Specialist

Codeway

İstanbul, Türkiye (On-Site)
1 Month ago
Daybreak Game Company LLC - Senior Accountant

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
2 Weeks ago
Syniverse - Sr. QA Backend Test Engineer

Syniverse

Bengaluru, Karnataka, India (On-Site)
8 Months ago
Universal Music - Director of Creative Strategy, eCommerce

Universal Music

New York, New York, United States (On-Site)
1 Month ago
People Can Fly - Senior Online Programmer

People Can Fly

Warsaw, Masovian Voivodeship, Poland (Remote)
3 Days ago
Kolibri Games - User Acquisition Lead

Kolibri Games

Berlin, Berlin, Germany (Hybrid)
1 Month ago
Universal Music - Senior Director, US Retail Sales

Universal Music

New York, New York, United States (On-Site)
2 Weeks ago
Playtika - Talent Sourcer

Playtika

Poland (Hybrid)
5 Months ago
Skyhigh Security - Senior Software Engineer

Skyhigh Security

Bengaluru, Karnataka, India (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Warsaw, Masovian Voivodeship, Poland

Netflix - Post-Production Coordinator, CEE

Netflix

Warsaw, Masovian Voivodeship, Poland (On-Site)
6 Days ago
Techland - Compensation and Benefits Manager

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Week ago
Playtika - Full Stack Developer

Playtika

Poland (Hybrid)
2 Months ago
Activision - Lead UI Engineer

Activision

Warsaw, Masovian Voivodeship, Poland (Hybrid)
4 Months ago
N-iX - Senior Mobile Engineer

N-iX

Poland (Hybrid)
1 Week ago
Keywords Studios - Player Support Agent - French/English

Keywords Studios

Silesian Voivodeship, Poland (Hybrid)
3 Weeks ago
Activision - Senior Network Programmer

Activision

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
Fool's Theory - Senior Lighting Artist

Fool's Theory

Poland (Remote)
1 Month ago
Immersion Labs - Mid/Senior Unity Developer

Immersion Labs

Warsaw, Masovian Voivodeship, Poland (Hybrid)
2 Months ago
Wargaming - UX/UI Designer (Unannounced Project)

Wargaming

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nintendo - Associate CRM Marketing Analyst - Switch News

Nintendo

Redmond, Washington, United States (Hybrid)
1 Month ago
WebFX - Remote Copywriter: Health

WebFX

South Africa (Remote)
6 Months ago
Eleven Labs - Enterprise Marketing - Germany

Eleven Labs

Germany (Remote)
1 Month ago
Fundamentalvr-2 - VP of Marketing

Fundamentalvr-2

London, England, United Kingdom (Hybrid)
4 Weeks ago
The Walt Disney Company - Trade Marketing Intern

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
1 Week ago
Plarium - Marketing Business Analyst

Plarium

Herzliya, Tel Aviv District, Israel (On-Site)
1 Month ago
Patel greene - Senior PD&E Planner

Patel greene

Tallahassee, Florida, United States (On-Site)
5 Months ago
PwC - Avocat fiscaliste secteur des services financiers | Libéral | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Bajaj Finserv - Manager - CD - Growth North & East

Bajaj Finserv

Bajali, Assam, India (On-Site)
6 Months ago
WebFX - Internet Marketing Account Strategist (Local SEO)

WebFX

Georgetown, Texas, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

CD PROJEKT RED is home to over 1000 game-making professionals from all over the globe. We speak many different languages, but share one love — video games.


We are creators of The Witcher series of games, including the acclaimed The Witcher 3: Wild Hunt. Most recently, we have created Cyberpunk 2077 and its spy-thriller expansion Phantom Liberty.


We are headquartered in Warsaw, Poland, with studios in Cracow and Wroclaw. In North America, we operate in Vancouver and will be opening a new studio in Boston to drive development on the followup to Cyberpunk 2077. 


We’re proud to have a gamer-first approach, a diverse & supportive culture, and a focus on mature, meaningful storytelling that will inspire gamers for years to come.


Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (Hybrid)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Boston, Massachusetts, United States (Remote)

Boston, Massachusetts, United States (Remote)

Boston, Massachusetts, United States (Remote)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

Boston, Massachusetts, United States (On-Site)

View All Jobs

Get notified when new jobs are added by CD PROJEKT RED

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug