Marketing Specialist - CRM

CRM Marketing Specialist

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

We have an exciting opportunity for a CRM Marketing Specialist to join our CRM team in Sydney.

This role will initially focus on maintaining and optimising the CRM for one of our key brands, before leading the integration of these activities into the broader CRM Lifecycle team, with responsibilities expanding to additional verticals.

Key responsibilities will include:

• Manage the lifecycle activity of Luckyland Slots customers.
• Demonstrate a consistent improvement in the results of campaigns. 
• Communicate CRM plans effectively, in advance, with the key stakeholders and customer services. This includes existing campaign schedules, testing and the launch of new campaigns. 
• Manage the quality checks of campaigns and ensure customer journeys are error free and seamless.
• Troubleshoot campaign issues and resolve them effectively and in a timely manner. 
• Develop outstanding relationships with key stakeholders and influence where required.

What you will bring to the role:

• Bachelor’s degree qualification in marketing, business administration, related discipline or equivalent work experience.
• 2+ years’ CRM experience. Understands the lifecycle of the customer.
• The ability to structure tests, understand data analysis and take meaningful action based on results.
• Experience of end to end campaign process. Ideation, planning, execution, analysis and optimisation

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play games.

With high-quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is "our players come first". This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success.

Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.  

But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more.

It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. 

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

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