Marketing Specialist, Growth Marketing

1 Month ago • 3 Years + • Marketing

Job Summary

Job Description

Voldex seeks a Marketing Specialist to drive player acquisition, engagement, and retention for their Roblox games. Responsibilities include optimizing on-platform marketing materials (icons, thumbnails, titles, game pages), managing social media (Discord, Twitter, YouTube, TikTok, Instagram), communicating with game communities, supporting content creators, and analyzing marketing performance metrics. The ideal candidate will have 3+ years of game marketing experience, strong analytical skills, and a passion for creating engaging content.
Must have:
  • 3+ years game marketing experience
  • Marketing material creation & optimization
  • Social media marketing expertise
  • Performance marketing analysis
  • Cross-functional collaboration
  • Feature/content launch planning
Good to have:
  • Passion for video games
  • UGC platform knowledge (Roblox, Minecraft, etc.)
  • Experience with sports or driving games
  • Strong written & verbal communication
Perks:
  • Competitive compensation (salary + profit sharing + equity)
  • Retirement benefits
  • Medical, dental, and vision benefits
  • Flexible PTO
  • Remote-first work environment
  • In-person get-togethers
  • Professional development budget

Job Details

Voldex is a leading gaming studio with a focus on the UGC (user-generated content) space. We are home to several of Roblox's top games, including Brookhaven, Driving Empire and NFL Universe Football. With over 145 million monthly active players across our games, we are among the top-grossing developers on Roblox. Founded in 2015, we have since grown to 70 full-time remote first workers across the globe. 

Voldex is proud to be partnered and backed by investment partners Raine, Andreessen Horowitz, Makers Fund & Dune Ventures.

About the Role:

Voldex is hiring a Marketing Specialist to help bring new players to immersive UGC games on Roblox. We need someone who is a skilled marketer and growth driver. This person will work hand-in-hand with our talented game teams to acquire, engage, and retain players within our games.

What You'll Do:

  • You will own the performance of on-platform marketing to optimize the discoverability and conversion of players to our games. This will be achieved by creating, testing, and analyzing the impact of marketing materials such as game icons, thumbnails, titles, game pages and more.

  • You will facilitate effective communication of upcoming features and releases to the our communities inside and outside the game, ensuring transparency and generating excitement around product launches

  • You will own our key social media platforms such as Discord, Twitter, YouTube, TikTok, and Instagram, fostering community engagement and brand advocacy.

  • You will communicate player sentiment from our social channels back to the game teams

  • You will support content creators, ensuring a consistent flow of social media content for our games 

What You Bring to the Team:

  • 3+ years of experience in marketing for games (marketing material creation, conversion optimization, communications, social media, product marketing)

  • Creative and curious - ability to brainstorm, ideate, hypothesize, and iterate on marketing strategies based on observed performance metrics. 

  • Demonstrated ability to analyze, understand and communicate key performance metrics related to performance marketing initiatives

  • Demonstrated understanding of social media platforms and ability to effectively market on them

  • Demonstrated prior experience collaborating closely and cross-functionally 

  • Demonstrated ability to plan the communications for feature & content launches across all relevant channels 

Bonus Points For:

  • Passion for video games

  • Knowledge of UGC gaming platforms (Roblox, Minecraft, Fortnite, etc)

  • High interest or experience supporting sports or driving games

  • Strong written and verbal communication skills

Voldex is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status

Permanent Voldex employees enjoy the following benefits:

💰 Competitive compensation - salary + profit sharing + equity

⛳️ Retirement benefits  - company contribution, dependant on country!

🩺 Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)

🏖 Flexible PTO - vacations + Federal / Bank Holidays

🌎 Remote First - we have always been remote and will remain that way including work from home/anywhere 

🎮 In-person get-togethers, virtual company-wide game events, Robux and so much more!

🎓Professional Development - we have a budget for team members to reimburse courses, materials, and anything to help future their training and growth

🎉 Work with awesome people and impact millions of daily players

Want to learn more about Voldex? Read about us here:

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