Marketing strategist

Deadline for applications: Monday 08 July 2024, 9am. Early applications are welcome: we are interviewing on a rolling basis so if you apply earlier we may speak to you earlier.

• 4 or 5 days per week (32 or 40 hours).

• Freelance, £35-£55 per hour, or permanent at £60-£80k annual full time equivalent, plus equity.

• Based in offices near Liverpool Street with the option for remote working approximately 50% of the time.

• Start date in August or September 2024.

About HiddenCity

HiddenCity create thrilling real-world adventure games, where players solve clues sent to their phones, as part of an unfolding story across the city. Experiences are critically acclaimed, with customers rating HiddenCity 4.7 stars out of 5. Games have been covered by BBC News, Time Out London, Metro, Evening Standard, Radio Times and more. HiddenCity partners include The Guardian, Eastpak, the City Of London Corporation, and EON Productions.

The company's most recent game is 007: Shadow Of Spectre, a collaboration with the producers of the James Bond film franchise. Find out more about the games on the company website. 

The role

Following success promoting 007: Shadow Of Spectre using video content filmed by influencers and creators, we are looking for someone to join the team to help us devise campaigns that attract more customers, at lower cost.

Reporting to the CEO and acting Director of Growth you will:

• Propose strategies to target customers.

• Commission content creation, especially video. This could be produced by external video production agencies and influencers/creators.

• Deliver campaigns via PPC specialists, with a goal of acquiring customers with a low CPA, at scale.

• Lead on executing other high-value digital marketing activities such as affiliate sales.

Depending on your skills and aspirations, you could support other areas of the Growth function, such as conversion rate optimisation and corporate sales.

Benefits

• Join a friendly team.

• Regular performance reviews to support your career growth.

• Complimentary tickets for HiddenCity games for you and your friends.

• Opportunity for one or two days a week remote working.

• If you join as freelance you will have the opportunity to switch to a permanent role, should you be interested.

• For permanent positions, 27 days holiday plus bank holidays, 4% employer's contribution to pension (on top of employee contributions).

Company culture

We seek to create exceptional experiences, reconnecting people with their inner child, through play. We achieve this through experiences that aim to immerse people in an alternative reality. Subtle things are important, and we convey this through considered branding.
You can expect to join a friendly team that divides their time between focused, thoughtful work and lively collaboration. Typically we split our working week between the office - a coworking space - and remote working, to allow for varied preferences.

The company adopts a philosophy of encouraging team members, once skilled in their job, to present their considered solutions to problems.

We value process, to prepare the groundwork for scaling the business, and make it easier for people to hand over their roles. We have a company-wide workflow process based on kanban.

There are weekly team meetings in the office where we check in on how everyone is feeling (with a mood meter!) and the leads of each function brief the team on what's happening in their area of the business.

We operate on a principle of near 100% transparency: almost all company information is accessible to all team members, including performance and pay. We aim for fairness, equal opportunity, and respect. You are expected to challenge, and be challenged, and, if needed, respect the final decisions of managers.
The company's Director of Happiness ensures we all go out for a meal together every few months, and on Wednesdays we have treats in the office.

Feedback from the team on culture includes "welcoming", "thorough", "ambitious", "loving of data", where there "always seems to be the opportunity to learn something new", and feeling "supported by any and all members".

You are:

• Able to work both collaboratively and independently.

• Creative, adaptable and exceptionally proactive.

• A confident and positive communicator, able to motivate a team.

You have experience of:

• Creating campaigns for live entertainment, experiences, attractions, tours or other related industries - so you can bring relevant industry experience of what makes marketing work.

• Analysing metrics such as LTV, CAC and CPC.

• Devising campaigns that have led to a combined increase of £1m in revenue per year, with at least 2:1 ROAS.

• Experience of responding to ad fatigue.

• Commissioning video content.

• Managing PPC delivery specialists, to deliver campaign content.

This role requires you to have your own laptop. 

Your work will be about identifying problems and delivering solutions, so expect an application process that will enable you to test your problem-solving skills.