Measurement & Analytics Manager

Job Title: Measurement & Analytics Manager

Level: Manager

Work Location: London, Farringdon (Hybrid). 

Start Date: As soon as possible. 

Whalar is the leading, most awarded, independent Creator and Social agency.  We transform brands into cultural drivers by unlocking the full creative power of Creators. 

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. In London, we proudly collaborate with clients such as Diageo, eBay, Nike, Oatly, Skyscanner, Twinings, Uber, Vodafone, and many more.

ABOUT THE ROLE: 

We are seeking an experienced Measurement & Analytics Manager to join our EMEA measurement team at Whalar. In this role, you will be responsible for leading on influencer campaign measurement and data analysis, providing insights and recommendations to inform strategy and optimisation. You will also be responsible for supporting the Director of Measurement & Analytics on new business, client learning agendas and thought leadership / meta-analysis.

HERE’S WHAT YOU’LL DO DAY-TO-DAY: 

• Lead on the design, set up, execution and delivery of our brand lift studies, in collaboration with our partner Element Human (and on occasion other 3rd parties)
• Collaborate on wrap reporting for priority clients and support client teams with producing an insights driven narrative
• Collect, organise, and analyse data from a variety of sources to inform influencer marketing campaigns
• Use data to identify opportunities for optimisation and improvement in influencer marketing campaigns
• Work with cross-functional teams to provide data-driven recommendations and support decision-making
• Ensure the smooth operation of the analytics function, including data quality control and process improvement
• Stay up-to-date with the latest trends and best practices in data analysis and influencer marketing

HERE’S WHAT WE ARE LOOKING FOR:

• Bachelor's degree in a quantitative field such as mathematics, statistics, or computer science (or work experience that reflects proficiency in these areas)
• 5+ years of experience in a data analysis role, with at least 2 years of experience in the marketing/advertising space
• Strong analytical and problem-solving skills
• A passion for measurement and insights
• Top Excel/Google sheets and Powerpoint/Google Slides skills 
• Familiarity with social media platforms and influencer marketing
• Excellent communication and presentation skills; comfortable explaining technical topics to non-technical users
• Experience with data visualisation tools such as Tableau, Google Looker or Power BI

OUR VALUES:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

THE PERKS:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Private pension scheme
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner Home office allowance 
• Enhanced maternity (22 weeks)/paternity (16 weeks) leave
• Reduced fee gym membership (next to office location)
• Volunteer days
• Social programs

We are an office-based company located in Farringdon, London, with a flexible approach to in-office days. Employees are asked to work from the office three days a week, choosing the days that suit them best. However, we come together every Thursday as a team to collaborate, connect, and celebrate the vibrant and unique Whalar culture!