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Measurement Lead (English, Portuguese)

Measurement Lead (English, Portuguese)

1 Month ago • 5 Years + • Product Management

About the job

5 skills required for this role

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google-analytics

communication

budget-management

cross-functional-collaboration

cross-functional

Job Description

This Measurement Lead role at Google focuses on deploying cutting-edge measurement technologies for large clients in Brazil. Responsibilities include leading the Go-To-Market strategy for marketing effectiveness, utilizing Google's attribution and incrementality products. You'll partner with internal teams and external agencies, translating business needs into optimal measurement solutions. The role requires fluent English and Portuguese, strong analytical skills, and experience with Google Ads, Analytics, and BigQuery. You will drive advertiser measurement maturity, leveraging insights to improve business outcomes and working with stakeholders across the organization to achieve business goals.

Must have:

Bachelor's degree or equivalent experience
5+ years digital media/sales/marketing experience
Google Ads, Analytics, BigQuery expertise
Fluent English & Portuguese
Lead GTM strategy for marketing effectiveness
Consult advertisers on Google measurement products

Good to have:

Customer relationship development
Stakeholder management and cross-functional collaboration
Product SME for clients and agencies
Translating client needs into product adoption

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of experience in digital media, sales, marketing, or product roles.
Experience identifying and recommending ways to improve product and customer strategy.
Experience working with Google Ads, Google Analytics and Google BigQuery.
Ability to communicate in English and Portuguese fluently to engage with local stakeholders.

Preferred qualifications:

Experience developing customer relationships to support product adoption.
Experience identifying key internal stakeholders to build network and contribute to cross-functional collaboration.
Ability to develop relationships with customers acting as a product SME for customers and agencies.
Ability to translate client business needs into product adoption opportunities.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

In this role, you will help Large Customer Sales and advertisers deploy the latest measurement technologies to achieve their business goals. You will convince advertisers to take the necessary actions to determine brand, media customer value, and channel impact. You will work collaboratively with product specialists, promoters, and gTech to drive advertiser measurement maturity and use insights/learnings to improve business outcomes.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

Lead the Go-To-Market (GTM) strategy, activation, and goals for Marketing effectiveness in BR - responsible for Attribution (full Google attribution stack) and Incrementality (Conversion Lift, GeoX, Causal Impact).
Partner and enable Investigative Leads to consult advertisers and agency partners on how Google measurement products can address the business objectives.
Lead the marketing effectiveness, translating budget allocation issues into optimal measurement solutions through clear guidance and supporting collaterals.
Partner with go-to-market teams and global peers to provide market-to-product feedback on activations, business cases for feature requests, and product prioritization.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.