Media Lead - Ecommerce

Major Roles & Responsibilities:

• Responsible for the creation of the ad account
  
• Understanding business objectives of the clients and giving the team a direction on how to progress with the brief and achieve the business objectives
  
• Understanding new avenues of business where Schbang can contribute and pitch them proactively to the client along with the Head of Media
  
• Identify the best possible platforms and review the plan basis the marketing objectives as created by the team
  
• Sharing of the plan with the clients
  
• Understanding the benchmark rates from the buying team before sharing the plan to the clients
  
• If any requirement of third parties - coordinate with the internal third party team to get the best possible rates
  
• Work on iteration on the media plans basis feedback from the clients as and when required
  
• Once the media plan is locked, share the estimate with the accounts team, for the estimates to be raised
  
• Ensuring the estimate is raised by the team to the client and ensuring that work does not begin on the account without the receipt of the PO
  
• Ensuring campaigns begin on time and guiding the team on the best way forward
  
• Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
  
• Using Analytics tool such as Google Analytics, SimilarWeb, SEMRush for industry benchmarking
  
• Involved in hiring of team members and making hiring decisions
  
• Training and mentoring new joinees in order to ensure they are synced with the ways of working
  
• Responsible to ensure Media Estimate Tracker / Revenue Trackers are up to date
  
• Strive towards meeting targets allocated
  
• Tracking of targets achieved v/s set
  
• Ensuring the monthly media related reports are prepared in accordance.
  

Skills Required:

• Strong Communication & Time management skills
  
• Strong attention to detail, problem solving attitude and having an analytical mind
  
• Knowledge of Google Analytics, SimilarWeb, SEMRush
  
• Knowledge of Amazon Ads, Flipkart Ads
  
• Strong leadership skills
  
• Team management ability