Media Planner
Job Summary
Job Description
Ziff Davis Shopping is seeking a Media Planner to join their expanding team. This role reports to the VP of Managed Accounts and collaborates with Account Directors and Managers to book, implement, and execute media across the Ziff Davis shopping portfolio for advertisers. The Media Planner will coordinate channels, tactics, and budgets, working with cross-functional teams like Ad Operations, CRM, and Finance. They will also develop media plans and strategies directly with advertisers to achieve client goals. A key aspect of the role is ensuring digital campaigns go live successfully, managing assets, and processing insertion orders. The ideal candidate is proactive, detail-oriented, and passionate about client success.
Must have:
- Experience with Salesforce, Excel, or G-Suite
- Ability to master new systems quickly
- Proactive and self-starter attitude
- Attention to detail and prioritization skills
- Comfortable juggling competing priorities
Good to have:
- 1 year of sales planning or digital media experience
- Success-motivated with focus on process improvement
- Strong problem-solving, analytical, and quantitative skills
Perks:
- Company-sponsored medical, dental, and vision insurance
- Pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs with paid volunteer time and donation match
- Family Planning Programs
- Pregnancy and Paid Parental Leave
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups
8 skills required
Job Details
Description
Media Planner
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).
About the Role:
The Ziff Davis shopping team is expanding the Media Planning Team! This team sits within the Shopping organization and reports up through the VP of Managed Accounts. In collaboration with Account Directors (ADs) and Account Managers (AMs) or Inside Sales Representatives (ISRs), the person in this role owns the process of booking, implementing and executing media across the Ziff Davis shopping portfolio for advertisers according to the account team and client goals.
As a Media Planner, you support 2-3 Account Directors and collaborate with AMs while owning the coordination of channels, tactics and budget of media planning for the account portfolio. You will collaborate daily with many cross-functional teams such as Ad Operations, CRM, and Finance as well as work on accounts across a variety of industries and verticals. In addition, you will work with your account team and directly with advertisers to develop media plans and strategies that achieve client goals.
A successful Ziff Davis Shopping Media Planner will build relationships cross-functionally, will live the Ziff Davis core values, and have a passion for client success!
What You’ll Do:
- Work with account teams to understand advertisers goals within a book of business you support in order to build effective plans that deliver on specific key performance indicators (KPIs).
- You will liaise cross-functionally with Ad Operations, CRM and Finance teams regarding campaign development, setup and implementation to ensure successful launch.
- You will understand the full suite of ad products (e.g. Native ads, Display ads, Email, Push, etc.) and capabilities across all platforms.
- Monitor and manage the queue in Salesforce for a dedicated portfolio of accounts.
- You will be responsible for forecasting and booking inventory, processing and managing insertion orders, securing pricing approvals and supporting sales and operational goals and objectives.
- Act as the main point of contact for clients to ensure digital campaigns get live, including collection of assets and source promotional offer details prior to campaign launch.
- Own submitting promotional details for offer creation and creative assets via in-house systems, append to media plans.
- Ensure media plans include accurate pricing, run dates, approved ad products and available inventory adhere to the current workflows and systems (e.g. Salesforce, AdForce1, DFT, etc.).
- With direction from Account Directors, communicate deadlines and account prioritization to cross-functional partners and ensure timely execution of plans.
- Leverage and integrate proprietary data points related to the Ziff Davis Shopping business into a well-developed media plan for our advertising partners.
- Foster relationships with ADs and AMs, & ISRs who will help guide account strategies.
- Collaborate closely with the Planning Manager and fellow Media Planners to develop standard methodologies, tactically deliver on client goals and improve operational sales processes.
Qualifications:
- 1 year of sales planning &/or digital media experience preferred
- You have experience with Salesforce, Excel, &/or G-Suite
- You are able to master new systems, tools & workflows quickly
- You are proactive and a self-starter who takes initiative
- You are success-motivated with a keen eye for process improvement and efficiency
- You have project management characteristics, attention to detail and can prioritize rapidly
- You are comfortable juggling competing priorities while communicating consistently
- You have strong problem solving, analytical, and quantitative skills
We Offer Great Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit of Ziff Davis, Inc.
#shoppingshared
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