Media Supervisor, Planning and Programmatic

2 Months ago • 5 Years + • $100,000 PA - $110,000 PA

Job Summary

Job Description

As a Media Supervisor, Planning and Programmatic, you will oversee and execute digital media strategies, focusing on social and programmatic channels. Responsibilities include managing campaign initiatives, billing, media campaign setup, and providing strategic insights for client reports. You will research and prepare paid media plans, build relationships, and stay updated on marketing trends. You'll also drive audience insights, integrate with other teams, and mentor junior members. The role involves 5+ years of digital media experience, including programmatic advertising, Google Campaign Manager, and social media planning. Expertise in video buying, DSPs, and emerging trends is crucial. The ideal candidate possesses excellent communication, multitasking, and project management skills.
Must have:
  • 5+ years of digital media experience.
  • 2+ years of programmatic advertising experience.
  • Expertise in Google Campaign Manager.
  • Experience in social media planning and execution.
  • Understanding of programmatic media buying.
Good to have:
  • Experience with Google Ads products.
  • Familiarity with DSPs.
  • Experience in video buying.
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Summer Fridays
  • 13 Affinity Groups
  • Enterprise-wide employee discounts

Job Details

As a Media Supervisor, Planning and Programmatic, you will play a pivotal role in overseeing and executing integrated digital media strategies, with a focus on both social and programmatic channels. Your expertise in trafficking, programmatic buying, and media planning will drive branding initiatives across key platforms like Meta, TikTok, and The Trade Desk. With over 5 years of experience in digital media, you’ll lead both the strategic and executional aspects of campaigns, ensuring effective integration of linear and digital video strategies, as well as social media and programmatic media buying. Your deep knowledge of tools like Google Campaign Manager, DSPs, and various media platforms will ensure seamless execution and optimization of high-impact campaigns.


You will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
  • Oversee two media planners on client account

You have:

  • 5+ years of experience in digital media, including trafficking, planning, and associate-level roles.
  • 2+ years of hands-on experience with programmatic advertising, including DSPs and/or Meta channel trafficking.
  • Expertise in Google Campaign Manager trafficking and reporting.
  • Proven experience in social media planning and execution, particularly with Meta, including trafficking and reporting.
  • Solid understanding of programmatic media buying, with a focus on video across platforms like The Trade Desk and integrating social and programmatic campaigns.
  • Experience in video buying across traditional TV/broadcast and digital video platforms, including integrating linear and digital video strategies.
  • Strong social media expertise across Meta and TikTok, with an emphasis on branding rather than acquisition.
  • Familiarity with DSPs such as The Trade Desk, eMarketer, Nielsen, ComScore, Mintel, Forrester, and Integral Ad Science.
  • Experience with Google Ads products, including AdWords and DV360, is a plus.
  • Deep understanding and passion for the digital media landscape and emerging trends.
  • Proficient in trafficking standard and rich media ads across display, video, mobile, and emerging channels.
  • Excellent interpersonal, written, and verbal communication skills.
  • Strong multitasking ability, detail-oriented, and adaptable to changing deadlines.
  • Effective project management, planning, and organizational skills.
  • Advanced proficiency in MS Office, particularly Excel.
  • Experience delegating and mentoring junior team members

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Six free therapy sessions through Therify 
  • Access to online services for families and new parents 
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • 13 Affinity Groups
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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