MLBB Content Operation

Responsibilities include formulating promotional strategies and content ideas for new/updated heroes in the game based on core project goals, overseeing implementation and being responsible for promotional outcomes. Key tasks involve extracting core promotional points for new/updated heroes, planning and producing creative content with high potential for dissemination, maximizing resource utilization for implementation, and achieving promotional targets. The role also involves understanding MOBA games deeply, quickly mastering heroes, planning creative content for hero tutorials, and monitoring the production and distribution of promotional content. Collaboration with various teams like R&D, art, IP, social media, marketing, and video production is essential. The role includes communicating and conveying creative solutions, managing the creation of promotional materials, ensuring content quality, and controlling effectiveness and reputation. The role requires analyzing promotional content effectiveness through data analysis, user research, and competitor analysis. It involves summarizing experiences, exploring the correlation between promotional effects and product metrics, and creating methods for sustainable iteration and optimization.