MLBB Content Operation

2 Months ago • All levels • Operations

Job Summary

Job Description

1. Based on the core goals of the project, develop promotion strategies and content creative plans for new/refurbished heroes in the game, promote implementation, and be responsible for the promotion effect. 2. Extract the core selling points of new/refurbished heroes, plan and output creative content with publicity, maximize the use of resources for implementation, and achieve promotion goals. 3. Have a deep understanding of MOBA games, be able to quickly get started with heroes, and plan creative planning for hero teaching related content, and follow up with the production and distribution of promotional content. 4. Closely communicate and coordinate resources with upstream and downstream demanders, producers, such as research and development, art, IP, social media, market, and video, output and convey creative plans, promote and control the implementation of various promotional materials, and be responsible for content quality, effect, and reputation. 5. Summarize the effect of promotional content through data analysis, user research, and competitive product analysis, summarize and accumulate experience, discuss the correlation between the promotional effect and product indicators, and create a sustainable iterative optimization methodology.

Job Details

1. 基于项目核心目标,为游戏中的新英雄/翻新英雄制定宣发策略和内容创意方案,推进落地并为宣发效果负责。 2. 提炼新英雄/翻新英雄核心宣传点,策划输出具有传播力的创意内容,最大化利用资源落地,并达成宣发目标。 3. 对moba游戏有较深理解,英雄能快速上手,并规划英雄教学相关内容的创意策划,跟进宣发内容制作分发。 4. 与研发、美术、IP、社媒、市场、视频等上下游需求方、制作方密切沟通统筹资源,输出并传达创意方案,推进并把控各类宣发物料的落地,为内容质量、效果和口碑负责。 5. 通过数据分析、用户调研、竞品分析等运营手段对宣传内容效果进行总结,归纳总结并沉淀经验,探讨宣发效果与产品指标的关联性,创造可持续迭代优化的方法论。

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