Mobile LiveOps Marketing Manager, Japan

1 Year ago • 3 Years + • Live Ops

Job Summary

Job Description

Mobile LiveOps Marketing Manager for Japan with 3+ years experience in community management and F2P industry. Strong community understanding, influencer marketing experience, and social network management are must-haves.
Must have:
  • Community Management
  • Influencer Marketing
  • Social Network
  • Strategy Games
Good to have:
  • YouTube Operation
  • Data-Driven Analysis
  • English & Japanese
  • MCN Agencies
Perks:
  • Inclusive Work
  • Global Positions

Job Details

Who We Are:
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

 

What We Need:

2K is looking for an experienced and passionate Mobile Live Ops Marketing Manager for Japan - someone who has worked as a community manager in mobile and F2P industry with emphasis on live operations of RPG and Strategy mobile games. This person should be equipped with strong community understanding, influencer marketing experience, and well-versed in social network management, able to formulate solid community strategy with ROI discipline.

This role will be primarily focused on engaging with local game communities in Japan by formulating community strategy, managing content, and maintaining relationships with key community advocates and influencers. This candidate must have a basic understanding of analytics and have experience in making data-driven decisions in order to accurately provide feedback on community sentiment and pulse to the leadership and dev teams, to improve the product and service.

 

Key Responsibilities

  • Responsible for the community management of the titles assigned.
  • Own all the owned media (2K owned social channels on various platforms) of the titles and responsible for the performance of owned media
  • Be player and channel first to build a content plan that right message, right time and right place, caring about the conversion channels and messaging as much as the brand channels and messaging. Every touch point matters.
  • Define, facilitate, and execute internal plus external communication processes between the 2K community, Developers, Publishers, and other cross-functional teams
  • Help execute both internal escalation processes and external communication best practices
  • Enhance and create policies and standards to facilitate a positive player experience
  • Conceptualize and execute community-facing events, as well as feedback loops to help inform our development teams
  • Advocate internally for players to all cross-functional teams but also have an understanding of business results
  • Coordinate with stakeholders across all regions to ensure GTM objectives are met, with consistent branding and messaging direction.
  • Formulate long term and annual community growth strategies for the franchise
  • Revise and execute influencer marketing campaign, maintaining a regularly updated internal database.
  • Establish community insights based on daily monitoring on the community intel with analysis on the related in-game data:
  • Compile daily or weekly reports, inform decision making, and make strategic adjustments
  • Be a resourceful community marketer with a high level efficiency and cost control discipline when spending budget or OPEX-related costs

 

Who We Think Will Be A Great Fit:

  • We’re looking for a community manager who has strong passion and enthusiasm to grow and nurture the community for 2K titles
  • The ideal candidate must be a person who thrives on complicated problem solving with innovative and creative thoughts.
  • Armed with strong community, social and influencer knowledge with emphasis on strategy game live operation.
  • A person with an approachable personality for influencer networking, full of new innovative influencer marketing ideas would be a great fit
  • Minimum 3 years of experience in game software or relevant B2C content and entertainment business industry
  • Strong community insight with particular emphasis on strategy games in Japan
  • Knows how to use all SNS/community platforms, their functions, and understands the specific nuances within each platform (Discord, YouTube, Reddit, Twitter, Forums, etc.)
  • Strong insight and knowledges on YouTube operation and algorithm
  • Good sense of picking the right YouTube thumbnails, video titles and tags for SEO optimization
  • Able to formulate solid community campaign for launch and post launch live operation
  • Ability to formulate community strategy based on the product insights and market knowledge
  • ROI discipline when conducting any community marketing campaign
  • Attitude of “learn and grow” through “trial and error”
  • Ability to craft systematic postmortems and performance analyses on previous campaigns
  • Data-driven analytical skills

 

Bonus Points

  • Strong verbal and written communication skills in English and Japanese
  • Affinity and insights to 2K brand, RPG and Strategy game genre
  • Watches a lot of YouTube, Twitch or other video streaming or VOD platform
  • Pre-established relationship with MCN agencies or influencers
  • Knowledge on related entertainment industries that are connected to the game industry
  • Strong team player with an outgoing personality

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI- Hybrid

#LI-LC1

 

 

Similar Jobs

Keywords Studios - IT Senior Support Manager

Keywords Studios

Dublin, County Dublin, Ireland (Hybrid)
3 Months ago
USE Insider - Product Manager, Gen AI

USE Insider

Istanbul, İstanbul, Türkiye (Remote)
1 Month ago
miniclip - Operations Specialist

miniclip

Lisbon, Lisbon, Portugal (On-Site)
2 Months ago
d3t - Compliance Analyst

d3t

Gateshead, England, United Kingdom (Hybrid)
4 Months ago
BYD EUROPE - Product localization specialist (Austria)

BYD EUROPE

Vienna, Vienna, Austria (On-Site)
1 Year ago
undefined - Live Ops Engineer

United States (Remote)
4 Months ago
Hawkeye Innovations - Live Operations Coordinator - B1G Ten College Sport

Hawkeye Innovations

Chicago, Illinois, United States (On-Site)
3 Months ago
Playtika - Live Ops/Monetization Specialist

Playtika

Netherlands (Hybrid)
6 Months ago
Red Rover Interactive - LiveOps Designer

Red Rover Interactive

Newcastle Upon Tyne, England, United Kingdom (Hybrid)
2 Months ago
Lockwood - Designer, Live Ops

Lockwood

Nottingham, England, United Kingdom (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

zoox - Software Engineer - Mission Planning

zoox

Foster City, California, United States (Hybrid)
2 Years ago
Marsh McLennan - Technical Analyst

Marsh McLennan

Stockholm, Stockholm County, Sweden (Hybrid)
1 Month ago
Tesla - Customer Support Supervisor

Tesla

Mumbai, Maharashtra, India (On-Site)
5 Months ago
GHX - Managed Services Operations Manager

GHX

Hyderabad, Telangana, India (On-Site)
4 Weeks ago
binance - Risk Manager

binance

Dubai, Dubai, United Arab Emirates (On-Site)
4 Months ago
Aristocrat - SVP, Business Development & Strategic Execution - Global

Aristocrat

Las Vegas, Nevada, United States (Hybrid)
2 Months ago
HoYoverse - Data Analyst - Honkai: Star Rail - Fresh Grad

HoYoverse

Singapore (On-Site)
8 Months ago
CD PROJEKT RED - Engineer, AI & Navigation

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago
Sabre India - Account Manager EMEA - Hospitality Solutions (French or German speaker)

Sabre India

Richmond, England, United Kingdom (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Tokyo, Japan

Cygames - Game Engineer / Consumer / Tokyo

Cygames

Shibuya, Tokyo, Japan (On-Site)
3 Months ago
Brave Group (Language barrier) - Shader Artist (Unity)

Brave Group (Language barrier)

Japan (On-Site)
1 Year ago
Unseen Inc - Senior Gameplay Engineer

Unseen Inc

Tokyo, Japan (Hybrid)
1 Month ago
HoYoverse - Illustrator

HoYoverse

Japan (On-Site)
2 Months ago
Google - Account Strategist, Google Customer Solutions

Google

Tokyo, Japan (On-Site)
9 Months ago
Side - Existing Customer Manager

Side

Shinjuku City, Tokyo, Japan (Hybrid)
1 Month ago
Enphase Energy - Regional Sales Manager, Solar/PV

Enphase Energy

Tokyo, Japan (On-Site)
1 Month ago
Sony Interactive Entertainment - Learning & Development Specialist (AI Talent Development & Training Program Lead)

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Live Ops Jobs

miniclip - LiveOps Specialist

miniclip

İzmir, İzmir, Türkiye (On-Site)
4 Weeks ago
Red Rover Interactive - LiveOps Designer

Red Rover Interactive

Newcastle Upon Tyne, England, United Kingdom (Hybrid)
2 Months ago
playrix  - Feature Owner (LiveOps)

playrix

Cyprus (Remote)
9 Months ago
Lockwood - Designer, Live Ops

Lockwood

Nottingham, England, United Kingdom (On-Site)
3 Months ago
undefined - Senior DevOps Engineer (LiveOps)

Shanghai, Shanghai, China (On-Site)
4 Months ago
original games - LiveOps QA Specialist

original games

(Remote)
2 Months ago
Big Ant Studios - Live Service Operations Assistant

Big Ant Studios

Melbourne, Victoria, Australia (On-Site)
4 Months ago
People Can Fly - Live Operations Technician

People Can Fly

Yonkers, New York, United States (Remote)
4 Months ago
Spectarium - Senior Live Ops Designer

Spectarium

London, England, United Kingdom (Remote)
1 Month ago
Zynga - Monetization (LiveOps) Specialist

Zynga

London, England, United Kingdom (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Montreal, Quebec, Canada (Hybrid)

Montréal, Québec, Canada (Hybrid)

Montreal, Quebec, Canada (Hybrid)

Los Angeles, California, United States (Remote)

Novato, California, United States (On-Site)

Montreal, Quebec, Canada (On-Site)

Quebec, Canada (Hybrid)

Tokyo, Japan (Hybrid)

Dublin, County Dublin, Ireland (Hybrid)

View All Jobs

Get notified when new jobs are added by 2K

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug