Mobile Performance Manager
Job Summary
Job Description
Sporty seeks a Mobile Performance Manager to lead their app's expansion into new markets and channels. Responsibilities include managing and optimizing UA campaigns across platforms like Google, Meta, TikTok, and Apple Search Ads, maximizing ROI and key performance metrics (CPA, CPL, CPI, conversion rates, LTV). This role demands expertise in iOS attribution, SKAdNetwork, ASO, and analytical platforms (GA4, AppsFlyer). The ideal candidate will collaborate with cross-functional teams, analyze campaign data, and identify growth opportunities, leveraging data-driven decision-making to drive performance and growth.
Must have:
- 3+ years managing app marketing campaigns
- Expertise in Google Ads, Meta Ads, Apple Search Ads, TikTok Ads
- Deep understanding of mobile attribution and ASO
- Strong analytical skills and data-driven decision-making
- Experience with GA4 and AppsFlyer or similar MMP
Good to have:
- Experience in online sports betting or gaming industry
- Advanced degree in marketing or related field
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Payment via DEEL
8 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Sporty's websites and apps are some of the most popular on the internet, consistently staying in Alexa's list of top websites and top Google Play apps for the countries they operate in.
We are now looking for a Mobile Performance Manager to join our dynamic team and help drive our app expansion into new markets and new channels. In this role, you will be responsible for developing and executing data-driven mobile UA campaigns with a strong focus on performance results and optimisation.
You will manage and optimize advertising campaigns across multiple channels, along with driving new ideas on creatives, app store presence and mobile user funnel improvements.
As a results-driven individual who is passionate about marketing, you must be committed to staying at the forefront of industry trends, building a competitive advantage through intelligent marketing strategies and the use of emerging technologies in the online space.
Responsibilities
Managing end-to-end campaign operations, including setup, monitoring, and optimization for maximum ROI, with a focus on effectively running and optimizing campaigns on Google, Meta, TikTok, Apple Search Ads, DSP and other channels.
Optimisation of UA campaigns to maximise efficiency, continuously improving key performance metrics such as CPA, CPL, CPI, conversion rates, and lifetime value.
Understanding iOS attribution and working with SKAdNetwork campaigns setup and optimisation.
Working on ASO improvements to align acquisition strategies with app store optimization efforts.
Analyzing campaign data to identify trends, insights, and actionable opportunities to improve performance and drive growth, leveraging tools like Google Analytics, AppsFlyer, marketing automation platforms, and other relevant reporting tools.
Collaborating with cross-functional teams, including product, analytics, content, and creative, to deliver impactful results.
Monitoring competitors and industry trends to identify growth opportunities.
Providing leadership within your areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team.
Building and maintaining strong relationships with key advertising partners to drive innovation and identify new growth opportunities.
Qualifications
Bachelor's degree in marketing, business, or a related field. Advanced degree is a plus.
Proven experience (3+ years) in managing app-focused marketing campaigns on platforms, preferably within the online sports betting or gaming industry.
Demonstrated success in driving UA, conversion for mobile applications through performance marketing channels, delivering measurable business outcomes.
In-depth knowledge of performance marketing channels, such as Google Ads, Meta Ads, Apple Search Ads, TikTok ads, Programmatic platforms.
Solid understanding of mobile attribution. Deep expertise in analytical platforms such as GA4 and AppsFlyer, or similar MMP.
Experience working with ASO platforms.
Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions to optimise campaign performance.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously, meet deadlines, and deliver results in a fast-paced, dynamic environment.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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About The Company
Sporty Group is a consumer internet and technology business with an unrivalled sports media, gaming, social and fintech platform which serves millions of daily active users across the globe via technology and operations hubs across more than 10 countries and 3 continents.
The recipe for our success is to discover intelligent and energetic people, who are passionate about our products and serving our users, and attract and retain them with a dynamic and flexible work life which empowers them to create value and rewards them generously based upon their contribution.
We’re fortunate enough to have already built a capable and proven team of 500+ high achievers from a diverse set of backgrounds with a common thirst for excellence and we are constantly looking for more talented individuals to power our growth and serve our users further via their grit and innovation.
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