Mobile User Acquisition Manager

3 Months ago • 2 Years + • Marketing

About the job

Job Description

Mobile User Acquisition Manager with 2+ years of experience managing large social media budgets. Strong analytical and Excel skills required. Must have experience with paid traffic and A/B testing.
Must have:
  • Social Media Ads
  • PPC Budget Mgmt
  • Analytical Skills
  • Excel Proficiency
Good to have:
  • Mobile Gaming
  • Attribution Modeling
  • Retargeting Strategies
  • Campaign Optimization
Perks:
  • Fast-Paced Env
  • Influence Strategy
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Description

Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

As we expand, we're​ ​looking for​ ​a​ ​Mobile User Acquisition Manager to join our amazing Marketing team.

Responsibilities

  • Manage, optimize and maximize ROI on large scale social media platforms (Facebook, Twitter, Instagram, YouTube, Twitch)
  • Constant conversion performance improvement by A/B testing ad copy and creative types
  • Make recommendations on campaign enhancements including retargeting, bid automation, etc
  • Provide regular reporting and analysis of campaign performance
  • Identify new opportunities, plan, test and implement new customer acquisition channels
  • Help influence the strategy for several key digital marketing initiatives

Requirements

  • +2 years of experience managing significant PPC budgets ($100K and up) on social media in a professional capacity (executing/managing a company’s social media efforts)
  • Exceptional analytical and quantitative skills, Strong Excel skills
  • Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met
  • Good working knowledge of current best practices in paid traffic
  • Fluent Verbal and Written English Skills required 
  • A minimum of a Bachelor’s degree, preferably with an emphasis in marketing, business, computer science, math, or similar quantitative focus

Advantages

  • Passion for mobile or free-to-play gaming
  • Understanding of mobile attribution


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About The Company

As one of the world’s fastest-growing mobile game companies, we produce engaging entertainment that is enjoyed by players across the universe!

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)

Warsaw, Masovian Voivodeship, Poland (On-Site)

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